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How Private Hotsprings Can Transform Wellness Tourism with Its Lithia-Inspired Innovations

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Photo by Private Hotsprings

By Michelle Snow

Private Hotsprings resort features exclusive infinity-edge pools fed by natural hot springs, attracting wellness tourists to British Columbia’s remote wilderness. Tina and Alex Genzer are expanding beyond hospitality with Lithios Beverages, a drink line incorporating lithia-rich mineral water from the springs. The new venture aims to bring the therapeutic benefits of the resort’s natural waters to consumers worldwide.

Enchanted By Nature

Tina and Alex are familiar with entrepreneurship. Before embarking on their journey to British Columbia, the pair successfully ran a boiler installation and construction business in Toronto, specializing in snowmelt systems. While Alex, a former Air Force pilot, honed his engineering expertise and cultivated a strong public presence with CBC and News Talk 1010 appearances, Tina led business operations with her signature entrepreneurial flair.

Tina Genzer recalls how their lives changed when they discovered the Kootenay region’s natural hot springs. “We were captivated by the serenity of this place,” she says. The couple started acquiring chalets that blend luxury and nature. Today, Private Hotsprings offers three properties: the Cedar Log Cabin with a waterfall and lake access and two chalets featuring the world’s only infinity-edge hot spring pools.

The couple’s leadership style has been instrumental in the company’s growth. The Genzers have carved out a niche that remains untouched by competitors by prioritizing exclusivity and direct customer engagement over conventional review systems. “Our mission has always been to create a serene retreat where guests can unwind, rejuvenate, and reconnect with themselves,” Alex Genzer explains.

Lithios Beverages

Tina and Alex’s idea for Lithios Beverages emerged during a restorative evening at the hot springs, inspired by the therapeutic effects of lithia-rich waters. Since its successful debut in New York earlier this year, which sold out within days, the brand is now planning to partner with a major U.S. distributor to enter the growing health and wellness beverage market. 

The Genzers are well-positioned to leverage this opportunity, as Lithios Beverages aligns with their brand ethos blending the purity of their mineral springs with health-conscious choices. “Lithios is not just a beverage, it is a lifestyle,” says Tina Genzer. “We aim to provide the same rejuvenation and vitality our guests experience, no matter where they are.”

A Rising Tide for Wellness Tourism

Wellness tourism thrives on authenticity and connection to nature, two qualities that Private Hotsprings exemplifies. The company has tapped into a lucrative market segment that prioritizes unique and restorative experiences over mass tourism by offering exclusive access to mineral-rich hot springs in a private setting.

Competitors in the wellness industry have begun to explore similar models, but only some can rival Private Hotsprings’ distinctive offerings. The company’s first-in-the-world infinity-edge pools and meticulous curation of guest experiences give it a significant edge.

The Next Phase

Despite these challenges, the Genzers remain optimistic about the future. Their dual focus on Private Hotsprings and Lithios Beverages allows them to innovate within two complementary markets.

The next phase of their journey includes expanding Lithios Beverages across the U.S., emphasizing sustainability and transparency. Lithios Beverages has opened up its next round of funding to scale its operations.  

The Genzers are also exploring ways to share their story with a broader audience. “We want investors and guests alike to understand the heart and vision behind what we do,” Tina says. “It is not just about running a business, it is about creating something meaningful and lasting.”

Tina and Alex Genzer have created an example of success that other industry players will undoubtedly seek to emulate by blending luxury with nature and leveraging their lithia-rich waters for global impact. 

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The Missing Piece in Self-Help? Why This Book is Changing the Wellness Game

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Self-help shelves are full of advice — some of it helpful, some of it recycled, and most of it focused on “mindset.” But Rebecca Kase, LCSW and founder of the Trauma Therapist Institute, is offering something different: a science-backed, body-first approach that explains why so many people feel struck, overwhelmed, or burned out — and what they can actually do about it.

A seasoned therapist and business leader, Kase has spent nearly two decades teaching others how to navigate life through the lens of the nervous system. Her newest book, “The Polyvagal Solution,” set to release in May 2025, aims to shake up the wellness space by shifting the focus away from willpower and onto biology. If success has felt out of reach — or if healing has always seemed like a vague concept — this book may be the missing link.

A new way to understand stress and healing

At the heart of Kase’s approach is polyvagal theory, a neuroscience-based framework that helps explain how our bodies respond to safety and threat. Developed by Dr. Stephen Porges, polyvagal theory has transformed the way many therapists understand trauma, but Kase is bringing this knowledge to a much wider audience.

“The body always tells the truth,” Kase says. “If you’re anxious, exhausted, or always in overdrive, your nervous system is asking for support, not more discipline.”

“The Polyvagal Solution” makes this complex theory digestible and actionable. Instead of promising quick fixes, Kase offers strategies for regulating the nervous system over time, including breathwork, movement, boundaries, and daily practices that better align with how the human body functions. It’s less about pushing through discomfort and more about learning to tune in to what the body needs.

From clinical expertise to business insight

What sets Kase apart isn’t just her deep understanding of trauma but how she blends that knowledge with real-world experience as a business owner and leader. As the founder of the Trauma Therapist Institute, she scaled her work into a thriving company, all while staying rooted in the values she teaches.

Kase has coached therapists, executives, and entrepreneurs who struggle with burnout, anxiety, or feeling disconnected from their work. Regardless of who she works with, though, her message remains consistent: the problem isn’t always mindset — it’s often regulation.

“Success that drains you isn’t success. It’s survival mode in disguise,” Kase explains. Her coaching programs go beyond traditional leadership training by teaching high achievers how to calm their nervous systems, enabling them to lead from a grounded place, not just grit.

Making the science personal

For all her clinical knowledge, Kase keeps things human. Her work doesn’t sound like a lecture but rather like a conversation with someone who gets it. That’s because she’s been through it herself: the long hours as a therapist, the emotional toll of supporting others, the realities of building a business while managing her own well-being.

That lived experience informs everything she does. Whether she’s speaking on stage, running a retreat, or sharing an anecdote on her podcast, Kase has a way of weaving humor and honesty into even the heaviest topics. Her ability to balance evidence-based practice with practical advice is part of what makes her voice so compelling.

Kase’s previous book, “Polyvagal-Informed EMDR,” earned respect from clinicians across the country. But “The Polyvagal Solution” reaches beyond the therapy community to anyone ready to understand how their body is shaping their behavior and how to create real, sustainable change.

Why this message matters

We’re in a moment where burnout is common and overwhelm feels normal. People are looking for answers, but many of the tools out there don’t address the deeper cause of those feelings.

That’s where Kase’s work lands differently. Instead of telling people to “think positive” or “try harder,” she teaches them how to regulate their own biology. And in doing so, she opens the door for deeper connection, better decision-making, and more energy for the things that matter.

As more workplaces begin to embrace trauma-informed leadership, more individuals are seeking solutions that go beyond talk therapy and motivational content. Kase meets that need with clarity, compassion, and a toolkit rooted in both science and humanity.

A grounded approach to lasting change

What makes “The Polyvagal Solution” stand out is its realism. It doesn’t ask readers to overhaul their lives but instead asks them to listen — to pay attention to how their bodies feel, how their stress patterns manifest, and how even small shifts in awareness can lead to significant results over time. Whether you’re a therapist, a team leader, or someone trying to feel more at ease in your own skin, this book offers a way forward that feels both grounded and achievable.

Rebecca Kase isn’t just adding another title to the self-help genre. She’s redefining it by reminding us that we don’t have to muscle our way through life. We just have to learn how to work with, not against, ourselves.

And maybe that’s the real game-changer we’ve been waiting for.

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