Business

Is Real Estate Crowdfunding Worth It?

Published

2 years ago

August 26, 2023

Real estate crowdfunding has become an increasingly popular way for investors to get involved in real estate deals that were previously only accessible to wealthy individuals or institutional investors. Through real estate crowdfunding platforms, investors can pool their money with others to invest in commercial or residential properties for a share of the rental income, profits from a sale, etc. While real estate crowdfunding offers exciting opportunities, it’s understandable that investors have questions about whether it’s really worth it. There are pros and cons to evaluate when deciding if real estate crowdfunding aligns with your investment goals and risk tolerance.

Lower Investment Minimums Open Access

One of the biggest benefits of real estate crowdfunding is that the investment minimums are much lower than what you would need to invest on your own. Whereas investing in physical real estate properties often requires tens or hundreds of thousands of dollars, real estate crowdfunding deals can have minimums from $500 to $10,000. This allows investors who don’t have tons of capital to diversify into real estate. Rather than saving up for years to buy one rental property, you could invest small amounts into multiple properties now. Real estate crowdfunding democratizes access to deals that were previously only available to the wealthy.

Portfolio Diversification

In addition to lower minimum investments, real estate crowdfunding makes it simpler to build a diversified real estate portfolio. Choosing which properties to purchase on your own requires extensive research to select assets in different markets, with different strategies (residential vs. commercial), and in different parts of the real estate cycle. With crowdfunding, you can browse pre-vetted deals online and invest in a range of real estate projects to mitigate risk. Geographic diversification is easier through national and global crowdfunding platforms. Balancing residential, commercial, retail, and other types of real estate projects lets you diversify across sectors.

Passive Income Potential

Many investors are attracted to real estate crowdfunding for passive income opportunities. Rather than taking on the responsibilities of being a landlord, you can earn income from properties you invest in through a crowdfunding platform without having to do the hands-on work. Top real estate crowdfunding platforms handle property management, leasing, maintenance, legal compliance, rent collection, and more. You get the benefits of income generation without the day-to-day management burden. Real estate investments can produce steady cash flow month-over-month or via annual dividend payments.

Professional Vetting

Leading real estate crowdfunding platforms have teams of experienced professionals who vet each deal before listing it for everyday investors. They conduct due diligence to assess risks, validate business plans, evaluate sponsors/developers, audit financials, look at comparable deals, etc. This expert pre-screening gives investors more confidence. You can lean on the knowledge of these teams who assess potential investments full-time rather than figuring it all out solo as an individual investor. Their strict listing standards also weed out less attractive opportunities. In addition, you also get to enjoy real estate crowdfunding tax benefits.

Drawbacks To Consider

While real estate crowdfunding offers some excellent benefits, there are a few potential drawbacks to consider as well:

Illiquidity: Most real estate crowdfunding investments are illiquid, meaning there isn’t an easy way to cash out your investment right away. You may have to hold it to maturity.
Lower returns than direct ownership: The tradeoff for passive real estate investing is that returns are typically a bit lower than owning and managing properties yourself.
Risks still exist: Vetting and diversification reduce risks, but real estate losses are still possible if deals don’t pan out as expected.
Fees: Platform fees, fund management fees, carry charges, etc. can erode returns to some degree.
Tax headaches: You’ll likely receive multiple K-1s to report profits/losses, which can complicate taxes.

Is Real Estate Crowdfunding Right For You?

If you don’t have hundreds of thousands to invest, real estate crowdfunding allows you to gain exposure to assets that would be otherwise out of reach. It’s an easy way to build a balanced portfolio across different markets and sectors. Though returns may be a bit lower than direct ownership, passive income can be attractive for hands-off investors. Weigh the benefits and drawbacks relative to your specific investment objectives. For many, real estate crowdfunding does provide strong risk-adjusted returns and portfolio diversification without requiring huge upfront capital. If you take the time to evaluate offerings and diversify prudently, it can absolutely be worth considering.

Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

Published

1 month ago

July 26, 2025

Matthew Wiles

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.