Business

Joseph Laforte’s take on Simple Straight Forward ways to Fund a Startup

Published

7 years ago

February 9, 2019

Joseph Laforte's take on Simple Straight Forward ways to Fund a Startup

Joseph Laforte is one of the successful entrepreneurs of today. And hence, he is one of the best persons who can guide people on the ways to manage the funding of a startup.

He is a team leader at Par Funding, which is a Philadelphia based company that provides short term B2B capital to other businesses. This company majorly helps SMB companies, that is the small and mid – size business owners by solving their issues regarding cash flow or short term cash infusion. In this way, these SMB businesses can grow and expand as per their plans.

Joe Laforte and his team are proficient in providing quick deliveries to the people, and have an amazing reputation in the market. They also have a long and great record of closing the loans, that banks and other credit unions usually have problems with. Along with this Joe has also helped these small and mid sized businesses in managing their work capital efficiently. This is the only way they can grow and expand when needed.

Joe is a passionate person, who looks for investments and help people grow their businesses. He also believes in positively impacting the community which he serves.

Recently, many startups have been struggling to raise funds for their work, for example, last month, at least 12 D.C.-area startups raised a combined $89 million in capital. Taking the case of another example, due to Brexit issues, early stage investment in UK startups have hit a 4 year low.

For some companies, it is easy to raise funding. While for many, this is very difficult. Joseph Lafarte here helps you raise that funding for your start up effectively.

Here are some tips to raise funds for your startup:

Take help from your family and friends
Take small business loans
Go for crowdfunding
Take part in local contests
Bootstrap your startup business, and so on.

These are few efficient ways you can consider and go forward.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.