Business

Lauren Dascalo Is a Strategic Genius Building a Seven-Figure Brand

Published

5 years ago

November 1, 2020

No successful entrepreneur ever stumbled upon a seven-figure business. Starting from scratch and with zero followers on social media doesn’t lead to a whopping million overnight. Being an entrepreneur, especially in the social space, requires some serious strategic skills. Lauren Dascalo is a shining example of that idea. She started her career not too long ago and has already garnered over one million Instagram fans. The secret to her success is that she puts a great deal of thought into everything she does.

Lauren doesn’t leave things to chance. She has built a reliable team around her that helps her push the message of positivity, self-acceptance, and mindfulness forward. Her entrepreneurial journey began when she joined Jake Paul’s TEAM 10. While there were many other participants, Dascalo separated herself as a very well-liked, relatable young woman who had a wonderful message to spread.

She embraced the inertia that the show gave her and ran with it, pouring her heart and soul into her projects. Lauren is a dynamic creator who has more than one interest. She is a fitness model and a fit-spiration for millions. She is also a talented influencer who collaborates with some of the most coveted brands in the space, such as Revolve, Pretty Little Thing, and Fashion Nova. She is a fashion enthusiast and plans to design her own fitness apparel and loungewear line soon.

When it comes to growing a brand, Lauren Dascalo likes to diversify. She doesn’t just bet on one idea but instead explores multiple streams of creativity. As such, she has the goal of putting together ebooks and an online coaching program to help even more people become the best versions of themselves.

Her brand is now reaching seven figures, and that’s not at all surprising. Fans can’t get enough of Lauren’s authentic content and charismatic personality. She wants to be an agent of change by encouraging people to nourish their mental health and not be afraid to show their feelings. Lauren is poised to be a true leader in the industry that many look up to. TEAM 10 was just the spark that ignited her creative fire.

While Lauren is extremely popular on Instagram, she hasn’t stopped there. She has diversified her presence that now spans across multiple platforms. She has built various funnels that connect her to a truly diverse audience. When it comes to collaborations, Lauren is very strategic about those, as well. For her to work with someone, she has to make sure that their values align first. If they don’t, she is never afraid to say no and move on. “I have turned down multiple offers for partnerships. When a brand approaches me, and they want me to push forward a message that doesn’t resonate with my core values, I turn it down right away. The money doesn’t matter,” she explains. Fans are always assured that Dascalo is sharing with them what she truly believes in and isn’t just another influencer out there to make a quick buck.

To learn more about Lauren Dascalo, follow her on Instagram.

Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

Published

10 hours ago

May 4, 2025

Matthew Wiles

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.