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Lauren Dascalo Is a Strategic Genius Building a Seven-Figure Brand




No successful entrepreneur ever stumbled upon a seven-figure business. Starting from scratch and with zero followers on social media doesn’t lead to a whopping million overnight. Being an entrepreneur, especially in the social space, requires some serious strategic skills. Lauren Dascalo is a shining example of that idea. She started her career not too long ago and has already garnered over one million Instagram fans. The secret to her success is that she puts a great deal of thought into everything she does.

Lauren doesn’t leave things to chance. She has built a reliable team around her that helps her push the message of positivity, self-acceptance, and mindfulness forward. Her entrepreneurial journey began when she joined Jake Paul’s TEAM 10. While there were many other participants, Dascalo separated herself as a very well-liked, relatable young woman who had a wonderful message to spread.

She embraced the inertia that the show gave her and ran with it, pouring her heart and soul into her projects. Lauren is a dynamic creator who has more than one interest. She is a fitness model and a fit-spiration for millions. She is also a talented influencer who collaborates with some of the most coveted brands in the space, such as Revolve, Pretty Little Thing, and Fashion Nova. She is a fashion enthusiast and plans to design her own fitness apparel and loungewear line soon.

When it comes to growing a brand, Lauren Dascalo likes to diversify. She doesn’t just bet on one idea but instead explores multiple streams of creativity. As such, she has the goal of putting together ebooks and an online coaching program to help even more people become the best versions of themselves.

Her brand is now reaching seven figures, and that’s not at all surprising. Fans can’t get enough of Lauren’s authentic content and charismatic personality. She wants to be an agent of change by encouraging people to nourish their mental health and not be afraid to show their feelings. Lauren is poised to be a true leader in the industry that many look up to. TEAM 10 was just the spark that ignited her creative fire.

While Lauren is extremely popular on Instagram, she hasn’t stopped there. She has diversified her presence that now spans across multiple platforms. She has built various funnels that connect her to a truly diverse audience. When it comes to collaborations, Lauren is very strategic about those, as well. For her to work with someone, she has to make sure that their values align first. If they don’t, she is never afraid to say no and move on. “I have turned down multiple offers for partnerships. When a brand approaches me, and they want me to push forward a message that doesn’t resonate with my core values, I turn it down right away. The money doesn’t matter,” she explains. Fans are always assured that Dascalo is sharing with them what she truly believes in and isn’t just another influencer out there to make a quick buck.

To learn more about Lauren Dascalo, follow her on Instagram.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Turning Tragedy into Triumph Through Walking With Anthony




On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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