Business

Lawyers Note Changing Business Patterns Amid Pandemic

Published

5 years ago

February 5, 2021

As we approach a full year spent contending with the COVID-19 pandemic, many people are wondering about the impact of the virus on different industries. In response, we’ve seen plenty of coverage of restaurants and retail and even healthcare, but there are plenty of sectors that have received less coverage. For example, what’s currently happening in our country’s courtrooms and law offices? While certain issues have undoubtedly continued being adjudicated, including personal injury law services and criminal cases, the pandemic has significantly shifted other patterns.

Lawsuits In The Workplace

At the start of the pandemic, one of the biggest changes we saw on a national scale was the shift to remote work wherever possible. For those who couldn’t work from home, though, every day became uniquely risky, and many employers failed to act with their workers’ best interests in mind. The result was a spike in the number of workplace lawsuits, covering concerns ranging from failure to provide a safe work environment to discrimination, retaliation against whistleblowers, and wage and hour disputes caused by COVID-19 related work changes.

Decline In Divorces

While there may be a significant number of workplace lawsuits going on at present, there’s another core legal function that’s seen a significant decline: divorces. This may be surprising, given the interpersonal conflict the pandemic has caused, but it makes sense in other ways. Over the past year, both marriage and divorce rates have dropped largely because of inconvenience. Barring serious dangers like domestic violence, couples are contending with the reality that divorce is expensive and involves life transitions that are too hard to make right now.

Of course, the current depression in divorce rates is sure to be short lived, and may actually increase post-pandemic, a trend that was seen in China after their initial national shutdowns. Indeed, as divorce lawyer Rowdy Williams observes, “Divorce lawyers should expect to see a steady flow of clients in the months after the pandemic, especially once the economy begins to rebound.” People aren’t going to get divorced until they feel they have the financial resources to take care of things properly, and while Williams suggests we aren’t there yet, the spike could be coming soon.

Healthcare Suits

Healthcare providers have played an important role in our national survival throughout the COVID-19 pandemic, working on the frontlines of what has felt like a never-ending war, but they haven’t done it alone. Rather, doctors, nurses, and other healthcare workers like personal care assistants have operated in conjunction with insurance companies, who have changed numerous policies to accommodate new needs. Still, despite everyone’s hard work and most groups’ best efforts, not everything has gone as planned and the result is that insurers and nursing homes have been on the receiving end of numerous lawsuits.

Perhaps more than any other type of healthcare facility, nursing homes have been charged with a failure to protect their patients and staff, including through a failure to provide appropriate PPE and to test and isolate vulnerable patients. Even as the national death toll climbs above 400,000, more than a quarter of those can be linked to nursing homes and other long-term care facilities. Families are grieving and they are holding those facilities accountable for these untimely deaths.

We’re unlikely to be able to discern the full patterns underlying COVID-related lawsuits for some time, but already some trends are clear – and current demand, while different, can certainly keep lawyers busy. There are a lot of complaints to contend with at present as every industry deals with unprecedented conditions, but they all exist within the bounds of the law.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.