Business

Lili Mitrovic Shares how Launching her Consultancy Firm Happened Organically

Published

6 years ago

September 21, 2019

While we take internet culture and content-driven Instagram pages for granted nowadays, they weren’t always available. Back when Lili Mitrovic started her blog eight years ago, being a professional blogger wasn’t really a thing, and Instagram was in its infancy. Blogging was new, and it was thankless work. Luckily, all of the effort Mitrovic put into her site paid off in so many ways.

Lili Mitrovic is a successful fashion influencer and blogger. She was born and raised in Macedonia, resided in Serbia until she moved recently to New York City.

She posts regularly on her Instagram (@lili_mitrovic), and most of her content is comprised of her gorgeous, fashion-forward outfits. Just looking at one picture would make many women drool over the brands she showcases, including Fendi and Chanel. It’s also obvious she’s still down to earth and fun to be around, posting cute pictures with her husband, two children, and her pet.

“Into everything I do, I tend to bring sunshine and warmness,” Mitrovic said. “Into my home, into my bridal gown designs, my work; I always bring a positive attitude with me.”

All of this work has prompted Lili to start a marketing and consulting firm. With Amo Lusso LLC, Lili aims to offer social media strategy advice and instruction, as well as consulting and growth services. Since she’s been in the blogging industry from the very beginning, starting a consulting firm was the natural next step. She will be able to give back and help other influencers share their messages and natural voices with the world.

Fashion and blogging are two highly competitive avenues. It can feel like everyone knows each other, and there’s no room for a new voice. Lili Mitrovic’s company Amo Lusso LLC will help change all that, allowing any person to shine if they’re willing to learn and put in the work.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.