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Lili Mitrovic Shares how Launching her Consultancy Firm Happened Organically

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While we take internet culture and content-driven Instagram pages for granted nowadays, they weren’t always available. Back when Lili Mitrovic started her blog eight years ago, being a professional blogger wasn’t really a thing, and Instagram was in its infancy. Blogging was new, and it was thankless work. Luckily, all of the effort Mitrovic put into her site paid off in so many ways.

Lili Mitrovic is a successful fashion influencer and blogger. She was born and raised in Macedonia, resided in Serbia until she moved recently to New York City.

She posts regularly on her Instagram (@lili_mitrovic), and most of her content is comprised of her gorgeous, fashion-forward outfits. Just looking at one picture would make many women drool over the brands she showcases, including Fendi and Chanel. It’s also obvious she’s still down to earth and fun to be around, posting cute pictures with her husband, two children, and her pet.

“Into everything I do, I tend to bring sunshine and warmness,” Mitrovic said. “Into my home, into my bridal gown designs, my work; I always bring a positive attitude with me.”

All of this work has prompted Lili to start a marketing and consulting firm. With Amo Lusso LLC, Lili aims to offer social media strategy advice and instruction, as well as consulting and growth services. Since she’s been in the blogging industry from the very beginning, starting a consulting firm was the natural next step. She will be able to give back and help other influencers share their messages and natural voices with the world.

Fashion and blogging are two highly competitive avenues. It can feel like everyone knows each other, and there’s no room for a new voice. Lili Mitrovic’s company Amo Lusso LLC will help change all that, allowing any person to shine if they’re willing to learn and put in the work.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

How Galen M. Hair and Insurance Claim HQ Use AI to Fight Insurance Companies and Win for Policyholders

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Key Takeaways:

  • Galen M. Hair founded Insurance Claim HQ in 2020 with a single commitment to represent policyholders, never insurers. The firm has since recovered over hundreds of millions for more than thousands of clients across nine states and Washington, D.C.
  • Insurance Claim HQ pairs aggressive courtroom advocacy with a client success team, free educational resources, and community disaster relief efforts that reflect Galen M. Hair’s belief that legal work should serve people beyond the case file.
  • Insurance Claim HQ is now integrating AI into claims evaluation and operations, using the same tools insurers rely on to minimize payouts.

The path to founding one of the country’s most recognized property insurance law firms started with a pair of work gloves and a truck full of supplies. In the aftermath of Hurricane Katrina, Galen M. Hair was among the volunteers who showed up in New Orleans to help gut flooded homes and distribute essentials to displaced families. The experience reshaped how he understood loss, recovery, and the gap between what insurers promise and what they deliver. That gap would become the foundation of his career.

In 2020, Galen launched Insurance Claim HQ in Metairie, Louisiana. Weeks later, Hurricane Laura made landfall. While most new firms would have been overwhelmed, Galen and his team spent their days running inspections for clients and their nights feeding hundreds of displaced residents in the hardest-hit areas. That combination of legal expertise and grassroots care became the firm’s identity. Today, powered by Hair Shunnarah Trial Attorneys, Insurance Claim HQ has recovered over hundreds of millions for more than thousands of clients nationwide.

A Firm Built Around One Principle

Galen did not set out to build a general practice. He built a firm that would stand exclusively with policyholders against the companies that insure them. Insurance Claim HQ has never represented an insurance carrier, and that single-sided commitment runs through every decision, from legal strategy to hiring to how the front desk answers the phone.

That focus has also shaped the firm’s internal culture. Galen consolidated his team into a single building to strengthen collaboration and alignment. “We evaluate our company culture weekly, not quarterly,” he says. “Success is ultimately measured by happy clients.” The firm employs a dedicated client success professional whose only role is to listen to clients and make sure they feel heard, an uncommon structure in an industry where communication is one of the most frequent complaints.

Galen’s leadership through adversity reinforced this approach. During the COVID-19 pandemic, when hiring across the legal industry stalled, and uncertainty defined every decision, he kept the firm steady by focusing on what he calls the “true value proposition” of the work. “The challenge is separating yourself while the entire world enters into financial, political, and public health turmoil,” Galen explains. “You have to draw in the right members, showing a unique value proposition that is more than just a paycheck and specializing.”

The results speak to the model. The firm recently secured an $11 million hurricane verdict. Clients regularly refer friends and family after experiencing the combination of aggressive litigation and personal attention. Galen holds licenses to practice in Louisiana, Florida, Massachusetts, and New York, and the firm now represents policyholders in nine states and Washington, D.C.

Turning AI Against the Insurers Who Use It

Galen’s latest focus is on artificial intelligence, and his reasoning is straightforward. Insurance carriers have spent years using automated systems to evaluate claims, flag inconsistencies, and reduce payouts. Galen decided that if technology was going to be used against policyholders, his firm would use the same tools to fight back.

At Insurance Claim HQ, AI now supports early claim analysis and documentation review. The firm cross-references historical imagery, inspection records, and environmental data to identify which claims will withstand scrutiny and which will not. That discipline saves clients time and frees attorneys from hundreds of hours of manual file review. AI-driven legal tools also help the team synthesize policy language and prior court decisions across jurisdictions, allowing attorneys to build arguments faster and with greater precision.

The technology extends into operations as well. Automated intake systems route inquiries, schedule consultations, and collect preliminary information without adding friction for people already dealing with loss. Marketing systems deliver personalized educational content to homeowners before they make costly claims mistakes. According to industry research, the global AI in insurance market was valued at $4.59 billion in 2022 and is projected to approach $80 billion by 2032. Insurance Claim HQ’s difference lies in deploying these tools selectively, always in service of the client.

Galen is clear about the limits. “People are worried AI is going to replace everyone, but that’s not exactly what’s happening,” he says. “It’s augmenting and supplementing you.”

Beyond the Courtroom

Galen’s impact extends beyond case outcomes. After Hurricanes Laura and Ida, his team delivered supplies and hot meals to affected communities. He hosts the Level Up Claims podcast and an annual summit aimed at bringing transparency to property insurance law, giving attorneys, adjusters, and policyholders tools they can use long before they ever need a lawyer. The firm publishes free claim guides and disaster preparedness checklists through its website.

“Navigating the complexities of insurance can be overwhelming, but with the right guidance, claimants can level the playing field,” Galen says. That statement captures a firm that measures success not by growth, but by how many people it helps rebuild.

About Galen M. Hair
Galen M. Hair, Managing Partner at Insurance Claim HQ, is a nationally recognized property insurance attorney known for aggressively representing policyholders across the U.S. With thousands of families helped and a reputation for high-stakes litigation wins, he has been named a Super Lawyers Rising Star and one of the National Trial Lawyers Top 100. Learn how to protect your property from disaster at www.insuranceclaimhq.com.

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