Business

MILC Metaverse Partners with K4 Rally for Exciting Racing Experience

Published

12 months ago

September 4, 2024

Since its launch in 2021, MILC Metaverse — born from the visionary TV media brand Welt der Wunder — has quickly become a trailblazer in the realms of entertainment, e-commerce, and lifestyle, revolutionizing the Web3 space. Now, with an electrifying collaboration on the horizon with GAWOONI and the K4 Rally game, MILC is poised to raise the bar even higher in digital entertainment.

A New Era of Digital Gaming

A new era of digital gaming erupted on August 4, 2024, in Munich: MILC (Media Industry Licensing Content) Metaverse and the blockchain-based K4 Rally racing game have teamed up to revolutionize their industries. The electrifying partnership is set to redefine digital entertainment, combining MILC’s immersive Web3 media platform with the heart-pounding action of K4 Rally.

The collaboration introduces exclusive content and interactive spaces for the MILC and K4 communities, pushing the boundaries of what’s possible in the gaming world.

“Get ready for a thrilling ride,” Hendrik Hey, CEO and Founder of MILC, says.

The K4 Rally Experience

K4 Rally, a cutting-edge racing game, redefines the genre with its next-level gaming technology, offering an exhilarating experience. With its breathtaking visuals and lifelike physics powered by the same Unreal Engine used by MILC, K4 Rally delivers an experience that’s as thrilling as it is immersive.

From custom-designed race cars to diverse, adrenaline-pumping tracks, every aspect of the game keeps players on the edge of their seats. But what really sets K4 Rally apart is its integration of Web3 elements, enabling unique digital interactions and community-driven events that bring the racing experience to life like never before.

Gamification in the MILC Metaverse

The MILC Metaverse presents an electrifying virtual platform where blockchain technology and digital media converge to create an immersive, interactive experience unlike any other. Under the visionary leadership of Hey, MILC is on a mission to connect and entertain communities through exciting collaborations and shared adventures.

Gamification is at the heart of this experience, transforming even non-gaming activities into captivating challenges. With easily accessible games that keep users coming back for more, the MILC Metaverse ensures that exploration of its vibrant digital world is always thrilling.

Gamification has revolutionized the way the world engages with apps like Duolingo and Temu, transforming everyday activities into exciting, game-like experiences. By embracing gamification, MILC Metaverse delivers free and easily-accessible gaming experiences that captivate users from the get-go. Such interactive activities put entertainment at the forefront in order to boost user engagement, spark curiosity, and keep users coming back for more exploration within the Metaverse. The thrill of such games creates an immersive environment that makes every visit unforgettable!

Exclusive Perks and Community Benefits

Plus, there are exciting perks for the community: MILC Metaverse has turbocharged the K4 Rally game by introducing a custom-designed race car, marking the start of K4 Rally’s exciting journey within MILC’s vast digital universe. Both platforms are ‘revving up’ to offer their communities exclusive perks, from unique content to tournaments and interactive zones.

Leadership and Vision

Frank Holz, CEO of GAWOONI, couldn’t contain his excitement in an official release, exclaiming, “German productions are now internationally very successful in the blockchain segment. We are excited about the partnership with MILC Metaverse because they offer a truly broad, strong, and innovative range of media content.”

Hey also expressed his enthusiasm, stating, “Following the strategic integration of partners from the film, TV, and various other industries, we expanded our Metaverse into the segments of music and gaming this year. The car-racing game genre, in particular, has undergone a transformative revolution. Leveraging the impressive sharpness of the Unreal 5 Engine, the K4 Rally racing game effectively captivated our target audience. We are proud to set a milestone with Gawooni, paving our way from Web2.5 to Web3 in the gaming industry.”

Discover More

Discover all the details by visiting the official websites of MILC Metaverse and K4 Rally, or reach out directly to MILC’s press team at [email protected] for further inquiries.

About MILC

Hendrik Hey is the Founder of MILC (Media Industry Licensing Content), a pioneering company in the blockchain and metaverse space, with a strong background in media and content. MILC operates a real live metaverse platform that serves not only the media industry but also various industrial use cases. The company also focuses on Web3 consulting, aiming to support complex real-world industries on their way into Web3. MILC is a sister company of European media giant Welt der Wunder, which Hey founded over 25 years ago. For more information, please visit https://www.milc.global

Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

Published

1 month ago

July 26, 2025

Matthew Wiles

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.