Business
MILC Metaverse Partners with K4 Rally for Exciting Racing Experience

Since its launch in 2021, MILC Metaverse — born from the visionary TV media brand Welt der Wunder — has quickly become a trailblazer in the realms of entertainment, e-commerce, and lifestyle, revolutionizing the Web3 space. Now, with an electrifying collaboration on the horizon with GAWOONI and the K4 Rally game, MILC is poised to raise the bar even higher in digital entertainment.
A New Era of Digital Gaming
A new era of digital gaming erupted on August 4, 2024, in Munich: MILC (Media Industry Licensing Content) Metaverse and the blockchain-based K4 Rally racing game have teamed up to revolutionize their industries. The electrifying partnership is set to redefine digital entertainment, combining MILC’s immersive Web3 media platform with the heart-pounding action of K4 Rally.
The collaboration introduces exclusive content and interactive spaces for the MILC and K4 communities, pushing the boundaries of what’s possible in the gaming world.
“Get ready for a thrilling ride,” Hendrik Hey, CEO and Founder of MILC, says.
The K4 Rally Experience
K4 Rally, a cutting-edge racing game, redefines the genre with its next-level gaming technology, offering an exhilarating experience. With its breathtaking visuals and lifelike physics powered by the same Unreal Engine used by MILC, K4 Rally delivers an experience that’s as thrilling as it is immersive.
From custom-designed race cars to diverse, adrenaline-pumping tracks, every aspect of the game keeps players on the edge of their seats. But what really sets K4 Rally apart is its integration of Web3 elements, enabling unique digital interactions and community-driven events that bring the racing experience to life like never before.
Gamification in the MILC Metaverse
The MILC Metaverse presents an electrifying virtual platform where blockchain technology and digital media converge to create an immersive, interactive experience unlike any other. Under the visionary leadership of Hey, MILC is on a mission to connect and entertain communities through exciting collaborations and shared adventures.
Gamification is at the heart of this experience, transforming even non-gaming activities into captivating challenges. With easily accessible games that keep users coming back for more, the MILC Metaverse ensures that exploration of its vibrant digital world is always thrilling.
Gamification has revolutionized the way the world engages with apps like Duolingo and Temu, transforming everyday activities into exciting, game-like experiences. By embracing gamification, MILC Metaverse delivers free and easily-accessible gaming experiences that captivate users from the get-go. Such interactive activities put entertainment at the forefront in order to boost user engagement, spark curiosity, and keep users coming back for more exploration within the Metaverse. The thrill of such games creates an immersive environment that makes every visit unforgettable!
Exclusive Perks and Community Benefits
Plus, there are exciting perks for the community: MILC Metaverse has turbocharged the K4 Rally game by introducing a custom-designed race car, marking the start of K4 Rally’s exciting journey within MILC’s vast digital universe. Both platforms are ‘revving up’ to offer their communities exclusive perks, from unique content to tournaments and interactive zones.
Leadership and Vision
Frank Holz, CEO of GAWOONI, couldn’t contain his excitement in an official release, exclaiming, “German productions are now internationally very successful in the blockchain segment. We are excited about the partnership with MILC Metaverse because they offer a truly broad, strong, and innovative range of media content.”
Hey also expressed his enthusiasm, stating, “Following the strategic integration of partners from the film, TV, and various other industries, we expanded our Metaverse into the segments of music and gaming this year. The car-racing game genre, in particular, has undergone a transformative revolution. Leveraging the impressive sharpness of the Unreal 5 Engine, the K4 Rally racing game effectively captivated our target audience. We are proud to set a milestone with Gawooni, paving our way from Web2.5 to Web3 in the gaming industry.”
Discover More
Discover all the details by visiting the official websites of MILC Metaverse and K4 Rally, or reach out directly to MILC’s press team at [email protected] for further inquiries.
About MILC
Hendrik Hey is the Founder of MILC (Media Industry Licensing Content), a pioneering company in the blockchain and metaverse space, with a strong background in media and content. MILC operates a real live metaverse platform that serves not only the media industry but also various industrial use cases. The company also focuses on Web3 consulting, aiming to support complex real-world industries on their way into Web3. MILC is a sister company of European media giant Welt der Wunder, which Hey founded over 25 years ago. For more information, please visit https://www.milc.global
Business
Derik Fay: A Multifaceted Entrepreneur, Investor, and global business leader

Derik Fay is a renowned celebrity entrepreneur, investor, and business leader with a diverse portfolio of successful ventures and a deep-seated passion for empowering others. His journey from humble beginnings to his extraordinary achievements is a testament to his resilience, strategic thinking, and unwavering commitment to making a positive impact on the world.
Born on November 19, 1978 and raised in Westerly, Rhode Island, Fay’s entrepreneurial spirit emerged at a young age. He founded his first large company at 22 (Around the Clock Fitness) that quickly became Floridas largest, and most successful independently owned fitness chain in the state before selling it to the publicly traded company Towns Sports International in 2109.
Sine that time he has built and scaled over 30 highly successful companies, achieving remarkable exits in the 7-to 9-figure range. His expertise spans various industries, including health & fitness, real estate, financial services, hospitality, and technology to name just a few.
Fay is also the founder and CEO of his main holding company 3F Management, (founded 2094) a venture capital and operational management firm that provides operational infrastructure, financial support, strategic partnerships, and other value add services directionally focused towards scaling and exiting.
Under the umbrella of 3F Management, Fay currently owns, is a co-owner, or is a cap table advisory member of over 40 other successful and growing brands.
Tycoon Payments, Results Roofing, BKFC, ManCandy, Fort North Media, Spintel, SendBuzz, Ritas Italian ice, FayMS Films, Eratyc Entertainment, Tycoon Funded, Pure Peptide Solutions, and 3F Financial, are just a few of the rapidly growing companies and brands that fill Fay’s entrepreneurial days.
Beyond his business ventures, Fay is a dedicated philanthropist, actively supporting various charities and causes. He is passionate about empowering the next generation of entrepreneurs and believes in the power of education and mentorship to create positive change.
Fay’s personal life is as fulfilling as his professional achievements. He is a devoted father to his two daughters, Sophia Fay (18) and Isabella Fay (16), and is engaged to his fiancée, Shandra Phillips (35) and is to be married in January 2026, in Naples Florida.
He enjoys spending time with his family, traveling, and pursuing his life long passion of health and fitness thru weightlifting and bodybuilding.
Derik Fay’s multifaceted career and unwavering commitment to excellence has established him as a respected figure in the business world, and a has gained global notoriety as role model for aspiring entrepreneurs.
His story is such an inspiration to all who seek to overcome challenges, achieve their goals, and make a meaningful impact on the world that Netflix is in post production on the documentary style film about Fays life journey from poverty to global success.
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