Tech

Mobile Commerce Trends: Do You Need a M-Commerce App in 2023?

Published

2 years ago

November 18, 2023

Twenty years ago, our parents could only dream of convenient shopping from any place they were with the help of a small device in their pocket. Today, dreams come true, and there is no surprise in getting clothes, groceries, or booking tickets via mobile phone. M-commerce is emerging as the friendliest shopping method through safer mobile payments, technological advancements, and the rise of specialized m-commerce apps. Let’s dive deep.

What is M-Commerce?

Mobile commerce (m-commerce) refers to purchasing and selling goods and services via a mobile device, such as a smartphone or tablet. M-commerce has been increasing in recent years and is expected to grow in the coming years.

According to Statista, mobile e-commerce sales reached $2.2 trillion in 2023, accounting for 60% of all e-commerce sales worldwide. This share has steadily increased, from 56% in 2018 to an expected 62% in 2027.

Key m-commerce trends to watch in 2023 and beyond:

Increased mobile shopping: More and more people are shopping on their mobile devices. M-commerce will account for over half of all e-commerce sales by 2025.
Social commerce: Using social media platforms to buy and sell products and services. Social commerce is becoming increasingly popular, especially among younger consumers.
Voice shopping: Utilizing voice assistants like Siri and Alexa to buy and sell products and services. Voice shopping is still in its early stages of development. Still, it is expected to snowball in the coming years.
Shopping with Augmented reality (AR) and virtual reality (VR): these experiences allow consumers to try on clothes, furniture, and other products before buying them. AR and VR shopping are still in their early stages of development. Still, they have the potential to revolutionize the way people shop.
Contactless payments: Apple Pay and Google Pay allow consumers to receive goods and services without swiping or inserting their credit or debit cards. Contactless payments are becoming increasingly popular.

These are just a few vital m-commerce trends to watch in 2023 and beyond. As e-commerce grows, we expect even more innovative and exciting shopping experiences to emerge.

How to prepare for the future of m-commerce

If you are a business owner, there are some things you can do to prepare for the future of m-commerce and keep up with the trends:

1. Make sure your website is mobile-friendly: Your website should be easy to navigate and use on mobile devices.

2. Provide mobile payment options: Make it easy for customers to pay for their purchases on their mobile devices.

3. Invest in social commerce: Use social media platforms to promote your products and services. Connect with customers and receive feedback.

4. Accept contactless payments: Offer contactless payment options to your customers to make paying for their purchases easier.

By taking these steps, you can ensure that your company is well-positioned to succeed in the future of e-commerce.

Mobile app development in the era of m-commerce

There is no way of talking about m-commerce, not mentioning mobile app development. You use your smartphone to buy something online.

Mobile app development services are an array of services that help businesses to develop and launch mobile apps. The implementation areas may vary: healthcare, financial, agricultural, or construction mobile apps provide the best performance and encapsulate all the peculiarities of the domain.

Different types of mobile app development services are available, and the specific services that a business needs are determined by the size and complexity of the app, the target group, and the business’s budget. However, some standard mobile app development services include:

Ideation and design: working with the customer to understand their business needs and goals and to develop a concept and design for the app.

Development: writing the code for the app and implementing the desired features and functionality.

Testing: examining the app to ensure it is bug-free and works as expected.

Deployment: Publish the app to the appropriate app stores. Apple App Store and Google Play are among the widely known.

Many mobile app development companies offer additional services such as maintenance & support, app marketing and promotion.

M-commerce pros and cons

There are a set of benefits and disadvantages to using mobile app development services. Let’s take a look them.

Pros

Accessibility. M-commerce is democratizing online shopping by extending its reach to even remote areas. It makes online shopping more accessible and inclusive for everyone, regardless of location, and fosters economic growth in rural and underserved communities.
Reduced response rate. Mobile apps have a significant advantage over web browsers regarding response time. Mobile apps are created for specific devices and can use the device’s hardware and software resources. As a result, mobile apps can perform tasks more quickly and efficiently than web browsers.
Social media integration. M-commerce also integrates with social media platforms like Instagram, TikTok, and Pinterest. It allows brands to foster deeper community ties and loyalty among consumers.

Cons

The culture of instant gratification. With features like one-click transactions and same-day or next-day delivery, consumers have come to expect immediate gratification. This can diminish the joy of anticipation traditionally associated with shopping and affect broader perspectives on patience in life.
Impulse purchasing. With our smartphones in our pockets, we can now browse and purchase products from anywhere, anytime. This convenience has led to a surge in impulsive buying decisions, as customers are constantly bombarded with targeted marketing messages and have access to a vast selection of products with just a few taps.
Challenge for local businesses. Online platforms like Amazon and Walmart offer many products and services at attractive pricing, making it difficult for small, locally-owned businesses to compete. M-commerce can also lead to customers sidelining neighborhood brick-and-mortar establishments in favor of the convenience and wide selection of online products.

Wrapping up

M-commerce is a steadily growing industry that has already reshaped online shopping. Such technologies as voice shopping, augmented reality, social commerce, and contactless payments will form the e-shopping future.

Mobile app development services can be valuable for businesses that want to develop and launch mobile apps. If you own an e-commerce business, ensuring your website and mobile app are upgraded for mobile shoppers is crucial. Using social commerce platforms to reach your target audience on their mobile devices would be best.

Tech

AI in Placemaking: How ERA-co is Using Smarter Data to Build Better Cities

Published

3 weeks ago

September 23, 2025

Jonathan Grilli

ERA-co is exploring new ways to apply AI in urban design, utilizing data-driven tools to support more thoughtful and responsive placemaking. Rather than replacing human insight, the firm sees artificial intelligence as a partner — one that can enhance how designers understand and shape the spaces where people live, move, and connect.

This approach isn’t about flashy tech or fully automated cities. It’s about asking better questions, revealing patterns we might otherwise miss, and using that knowledge to make decisions rooted in real-world behavior. For ERA-co, AI becomes most valuable when it helps clarify how a city works, layer by layer, so design teams can create places that are not only efficient but also livable and meaningful.

Understanding complexity before optimization

Before talking about smart tools or predictions, ERA-co begins with a foundational question: “What kind of problem is a city?” Nicolas Palominos, Head of Urban Design and Strategy R&D at ERA-co, references the work of Jane Jacobs to frame this.

“As Jacobs reminds us, cities exhibit complex system behavior, where multiple elements vary simultaneously, in subtle interconnected ways,” Palominos explains. “AI can augment our understanding of these parameters to design better places with optimized social benefit.”

According to Palominos, that kind of social benefit can take many forms. It might involve modeling a housing system that supports proximity-based living, such as the concept of the “15-minute city,” or applying predictive analytics to anticipate and respond to events like floods, heatwaves, or infrastructure failures.

ERA-co doesn’t use AI to chase efficiency for its own sake. Instead, the firm uses it to gain a more comprehensive understanding and a clearer picture of a place’s behavior.

Data that matches people, not just places

Not all data is created equal. When it comes to placemaking, ERA-co prioritizes what Palominos calls “spatial and temporal granularity,” which entails not only examining how a space functions on a map but also understanding how people interact with it over time — from hour to hour, and season to season.

“The most valuable data are those with the greatest spatial and temporal granularity for observing people and urban environments,” Palominos says. “Video footage, mobile data, street view imagery, and satellite imagery enable a deeper understanding of how different groups of people perceive and use public space.”

One recent ERA-co proof-of-concept used AI to assess how people visually perceive streetscapes, analyzing elements like enclosure, complexity, and human scale. These insights informed more nuanced design strategies that align with local behaviors, not just abstract zoning plans.

This level of detail matters because even small design shifts can have ripple effects on how people move, feel, and gather. With AI, ERA-co isn’t just tracking patterns but learning from them.

ERA-co’s AI mobility work: Subtle shifts, broader benefits

Some of the clearest applications of AI can be seen in mobility — how people and goods move through cities. It’s here that ERA-co sees measurable gains in both function and experience.

“AI-driven fleet optimization balances supply and demand in bus services and bike-share systems,” Palominos says. “On the consumer side, it streamlines courier and delivery services through route optimization.”

These systems don’t operate in isolation. When they’re better coordinated, they can relieve pressure on road networks, reduce congestion, and lower energy use. But what makes ERA-co’s approach different is that it doesn’t stop at logistics. It examines how those systems impact the daily lives of people who live in and move through a place.

The limits of AI and the role of design judgment

As much as AI can help us see more, ERA-co is careful not to let it make the final call. Cities are more than just systems — they’re layered with memory, identity, and human connection. And not everything meaningful can be measured.

“There have been cases where AI insights pointed us in one direction, but human judgment and cultural understanding led us another way,” Palominos notes.

Sometimes a place functions well on paper, but feels hollow in practice. Other times, a community gathering space might disrupt traffic flow, yet provide invaluable support for social well-being.

This is where design intuition becomes critical. ERA-co uses AI to inform, not dictate, the design process.

Planning for a future in flux

Looking ahead, ERA-co sees AI playing a growing role in helping cities adapt — not just to top physical threats like climate change, but also to slower, less visible shifts in how people live and connect.

“AI will amplify our understanding of how cities function through enhanced spatial representation and analysis, informing better human decision-making,” Palominos says. He references recent findings (like an MIT study showing people walk faster and linger less in public spaces) as examples of trends that would have been hard to anticipate without AI.

Still, the goal isn’t to automate responses to those behaviors. It’s using those insights to reimagine what kinds of public spaces people may need in the future, especially as patterns of connection and isolation shift.