Lifestyle
Parker Beck on the Future of Social Media and Cannabis Marketing
How did you get into the social media business?
While in high school, I noticed fellow students blowing up their personal Instagram accounts to over 100k followers using unique growth tactics. I was fascinated by how they were able to grow their pages to such massive followings so quickly. In my freshman year of college, one of my baseball teammates explained how he was making money running largely followed Twitter accounts. Soon after, I purchased my first account called Every Day Baseball. From there, I bought many more Twitter accounts, created some from zero followers and eventually in 2016 got into running Instagram accounts.
Being in the social media business seems like an ideal lifestyle to many people. What advice you would give to those looking to get into the industry?
Like most things in life, if it was easy, everyone would do it. Being in the social media business, especially in the cannabis niche, there is a lot of stress that comes with the job. Social media isn’t a 9-5 job and it doesn’t take a day off. You should be prepared to work on holidays and weekends. You need to post every day and constantly create new content that fits the current trends and what your followers want to see. Being in the cannabis niche on social media, there is the persistent fear in the back of your mind that you will wake up one day and find your accounts have been suspended. At any point, your largest and most profitable account can be taken away from you by Instagram or Twitter for violating their terms of service. My advice is to never get comfortable in the social media business and don’t put all of your eggs in one basket. Push yourself to learn new skills and be prepared to adapt to any changes the social platforms put out. Put yourself in a position to be a valuable asset if one day you suddenly do lose your accounts.
When it comes to marketing cannabis companies and their products, what restrictions do you face and how are you able to legally promote them?
Marketing cannabis companies has proven to be a very difficult challenge. Despite many states having both legal recreational and medical marijuana, it is still a federally controlled substance labeled as a Schedule 1 drug by the DEA along with heroin in the same category. Companies are not allowed to pay Facebook to run ads so that is where I come in. I use subtle marketing techniques to promote these companies products on social platforms without violating their terms of service. One example of this: if a company is looking to promote a smoking device such as a water pipe or vape, I will incorporate their product into a picture, trending meme format or use a general meme format to work the brands name into the punchline. When it comes to a company that sells the flower directly, that is when the marketing becomes increasingly difficult because it can quickly violate the terms of service of posting an illegal substance and get your account suspended.
Where do you see social media heading in the next few years? What platforms do you see fading out with others thriving?
From my experience, I think there is going to be a shakeup in the meme pages and formats currently being used. I feel at a certain point, people are going to get tired of seeing the same old format of a picture with a caption above it. A new format will start to emerge and page owners who adapt and adjust will be the ones who continue to thrive. Social media is so fast paced now, something can be trending for a few days and just as quickly become a dead format. Although Facebook is not the preferred social media of millennials, I don’t see the platform going anywhere. Twitter is the biggest platform in danger of losing its relevancy in the coming years. It has remained a popular platform because information is relayed in real time. But as someone who has been on the platform for 9 years and seen the changes they have made, I don’t have confidence in the people running the platform to keep up with the other major companies like Facebook. They will still be a very popular platform because it’s the most convient platform to quickly convey a message to the masses. TikTok will be the biggest platform to continue to blow up. It is still in its early stages when it comes to a social platform but it’s the platform that Vine should have become with options of long and short form videos, as well as tailored feeds to the viewers interests.
What do you see for the future of cannabis marketing on social media?
I anticipate within the next 5 years, states will continue to pass bills for legalization and decriminalization of marijuana both on the state and federal levels. With states and the federal government both struggling with the lasting effects of the coronavirus, the taxation of cannabis will become increasingly appealing. It is very important for those who want to push for legalization to contact their elected officials and do their research on provisions that will be on their ballots in the 2020 election cycle. With legalization, cannabis should be treated like alcohol when it comes to promotion on social platforms. There should be restrictions on how you can market the product and what age groups you are allowed to target. This will also open up the flood gates for influencers to be able to safely promote their favorite cannabis brands without the fear of getting suspended.
Car accidents can cause serious injuries, extensive property damage, and long-term financial strain. In the aftermath of a collision, victims often face mounting medical bills, missed time from work, and ongoing physical pain. Navigating insurance claims and legal processes on your own can be overwhelming, especially while trying to recover. Hiring an Alabama car accident lawyer ensures that your rights are protected and that you have the best chance of receiving fair compensation for your injuries and losses.
An experienced Alabama car accident lawyer acts as your advocate, handling complex legal matters while you focus on healing and rebuilding your life after a crash.
Why You Need an Alabama Car Accident Lawyer
Insurance companies often attempt to minimize payouts, even when the accident was clearly not your fault. Adjusters may pressure victims into giving recorded statements, accepting quick settlements, or downplaying injuries. An experienced Alabama car accident lawyer understands the tactics insurers use and can negotiate aggressively on your behalf.
With in-depth knowledge of Alabama traffic laws, liability rules, and personal injury regulations, your lawyer can manage the legal complexities of your case. This includes identifying responsible parties, calculating damages accurately, and ensuring all paperwork is filed correctly and on time. Having an Alabama car accident lawyer on your side helps level the playing field and prevents costly mistakes.
Understanding Alabama’s Fault and Negligence Laws
Alabama follows a strict contributory negligence rule, which can have a major impact on car accident claims. Under this law, if an injured person is found to be even 1% at fault for an accident, they may be barred from recovering compensation entirely. Insurance companies frequently use this rule to deny or dispute claims.
An experienced Alabama car accident lawyer knows how to counter these arguments by gathering strong evidence, challenging unfair fault determinations, and presenting a clear narrative of liability. Understanding how Alabama courts interpret contributory negligence is essential, and your lawyer will build a strategy designed to protect your right to compensation.
Common Injuries in Car Accidents
Car accidents can result in a wide range of injuries, some of which may not be immediately apparent. Common injuries include:
- Whiplash and neck injuries
- Back and spinal injuries
- Traumatic brain injuries
- Broken bones and fractures
- Soft tissue injuries
An Alabama car accident lawyer ensures that all injuries are properly documented, including emergency treatment, follow-up care, rehabilitation, and long-term medical needs. Accurate documentation is crucial for demonstrating the true impact of the accident and pursuing maximum compensation.
How an Alabama Car Accident Lawyer Can Help
Hiring a skilled Alabama car accident lawyer provides support at every stage of the legal process:
Case Evaluation – Reviewing police reports, witness statements, medical records, and vehicle damage to assess the strength and value of your case.
Evidence Collection – Gathering photographs, accident scene documentation, surveillance footage, and repair estimates to build a compelling claim.
Negotiation With Insurance Companies – Advocating for fair compensation and preventing insurers from undervaluing, delaying, or denying your claim.
Litigation – Representing you in court if a fair settlement cannot be reached, ensuring that your case is presented effectively before a judge or jury.
Having an Alabama car accident lawyer manage these steps allows you to focus on recovery while your attorney handles the legal and procedural challenges.
What Compensation May Be Available After a Car Accident
An Alabama car accident lawyer will evaluate all damages related to your crash to ensure nothing is overlooked. Compensation may include:
- Medical expenses, both current and future
- Lost wages and reduced earning capacity
- Pain and suffering
- Emotional distress and mental anguish
- Costs of ongoing treatment or rehabilitation
In more serious cases, compensation may also address permanent disability or diminished quality of life. By working with an Alabama car accident lawyer, you gain an advocate who understands how to calculate both economic and non-economic damages accurately, ensuring any settlement or verdict reflects the full impact of the accident.
Benefits of Hiring an Alabama Car Accident Lawyer
Working with an Alabama car accident lawyer provides several key benefits:
- Maximized Compensation – Ensuring all damages are properly calculated and pursued
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- Stronger Case – Strategic legal representation and thorough evidence collection improve outcomes
Many Alabama car accident lawyers also work on a contingency fee basis, meaning you do not pay legal fees unless compensation is recovered.
When to Contact an Alabama Car Accident Lawyer
It’s important to contact an Alabama car accident lawyer as soon as possible after a crash. Early legal consultation helps preserve critical evidence, accurately document injuries, and ensure compliance with filing deadlines. Prompt action can significantly impact the success of your case and the amount of compensation you receive.
Tips for Working With Your Lawyer
To make the most of your relationship with an Alabama car accident lawyer, consider these tips:
- Keep detailed records of medical treatments, bills, and insurance communications
- Take photographs of injuries, vehicle damage, and the accident scene
- Be honest and thorough when describing how the accident occurred
- Follow medical advice and maintain documentation of your recovery
These steps allow your Alabama car accident lawyer to build a strong, well-supported case on your behalf.
Final Thoughts
Car accidents can have serious and lasting consequences, both physically and financially. Consulting an Alabama car accident lawyer is essential to protect your rights, navigate the legal system, and pursue the compensation you deserve. From investigating the crash and negotiating with insurance companies to representing you in court if necessary, an Alabama car accident lawyer provides the experience, advocacy, and support needed to move forward after a serious accident.
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