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Parker Beck on the Future of Social Media and Cannabis Marketing

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How did you get into the social media business?

While in high school, I noticed fellow students blowing up their personal Instagram accounts to over 100k followers using unique growth tactics. I was fascinated by how they were able to grow their pages to such massive followings so quickly. In my freshman year of college, one of my baseball teammates explained how he was making money running largely followed Twitter accounts. Soon after, I purchased my first account called Every Day Baseball. From there, I bought many more Twitter accounts, created some from zero followers and eventually in 2016 got into running Instagram accounts.

Being in the social media business seems like an ideal lifestyle to many people. What advice you would give to those looking to get into the industry?

Like most things in life, if it was easy, everyone would do it. Being in the social media business, especially in the cannabis niche, there is a lot of stress that comes with the job. Social media isn’t a 9-5 job and it doesn’t take a day off. You should be prepared to work on holidays and weekends. You need to post every day and constantly create new content that fits the current trends and what your followers want to see. Being in the cannabis niche on social media, there is the persistent fear in the back of your mind that you will wake up one day and find your accounts have been suspended. At any point, your largest and most profitable account can be taken away from you by Instagram or Twitter for violating their terms of service. My advice is to never get comfortable in the social media business and don’t put all of your eggs in one basket. Push yourself to learn new skills and be prepared to adapt to any changes the social platforms put out. Put yourself in a position to be a valuable asset if one day you suddenly do lose your accounts.

When it comes to marketing cannabis companies and their products, what restrictions do you face and how are you able to legally promote them?

Marketing cannabis companies has proven to be a very difficult challenge. Despite many states having both legal recreational and medical marijuana, it is still a federally controlled substance labeled as a Schedule 1 drug by the DEA along with heroin in the same category. Companies are not allowed to pay Facebook to run ads so that is where I come in. I use subtle marketing techniques to promote these companies products on social platforms without violating their terms of service. One example of this: if a company is looking to promote a smoking device such as a water pipe or vape, I will incorporate their product into a picture, trending meme format or use a general meme format to work the brands name into the punchline. When it comes to a company that sells the flower directly, that is when the marketing becomes increasingly difficult because it can quickly violate the terms of service of posting an illegal substance and get your account suspended.

Where do you see social media heading in the next few years? What platforms do you see fading out with others thriving?

From my experience, I think there is going to be a shakeup in the meme pages and formats currently being used. I feel at a certain point, people are going to get tired of seeing the same old format of a picture with a caption above it. A new format will start to emerge and page owners who adapt and adjust will be the ones who continue to thrive. Social media is so fast paced now, something can be trending for a few days and just as quickly become a dead format. Although Facebook is not the preferred social media of millennials, I don’t see the platform going anywhere. Twitter is the biggest platform in danger of losing its relevancy in the coming years. It has remained a popular platform because information is relayed in real time. But as someone who has been on the platform for 9 years and seen the changes they have made, I don’t have confidence in the people running the platform to keep up with the other major companies like Facebook. They will still be a very popular platform because it’s the most convient platform to quickly convey a message to the masses. TikTok will be the biggest platform to continue to blow up. It is still in its early stages when it comes to a social platform but it’s the platform that Vine should have become with options of long and short form videos, as well as tailored feeds to the viewers interests.

What do you see for the future of cannabis marketing on social media?

I anticipate within the next 5 years, states will continue to pass bills for legalization and decriminalization of marijuana both on the state and federal levels. With states and the federal government both struggling with the lasting effects of the coronavirus, the taxation of cannabis will become increasingly appealing. It is very important for those who want to push for legalization to contact their elected officials and do their research on provisions that will be on their ballots in the 2020 election cycle. With legalization, cannabis should be treated like alcohol when it comes to promotion on social platforms. There should be restrictions on how you can market the product and what age groups you are allowed to target. This will also open up the flood gates for influencers to be able to safely promote their favorite cannabis brands without the fear of getting suspended.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

Unraveling the Mystique of Tangiers Hookah Tobacco: A Journey to Flavorful Bliss

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In the realm of hookah enthusiasts, there exists a coveted treasure trove of flavors that aficionados seek with fervor: Tangiers Hookah Tobacco. Renowned for its rich flavors, bold profiles, and unparalleled smoke quality, Tangiers has carved a niche for itself in the world of shisha. Today, we embark on a journey to unravel the mystique of Tangiers Hookah Tobacco, and what better guide to accompany us on this quest than HookahVault.com, where this exotic gem awaits.

The Tangiers Experience: A Flavor Odyssey

Imagine a world where every puff of smoke transports you to distant lands, where flavors dance on your palate like a symphony of taste. This is the allure of Tangiers Hookah Tobacco. Crafted with care and precision, Tangiers boasts an extensive array of flavors that cater to every palate imaginable. From the robust notes of Kashmir Peach to the tantalizing minty-ness of Cane Mint, each flavor is a masterpiece in its own right, designed to captivate and delight the senses.

But what sets Tangiers apart from the rest? It all boils down to the meticulous attention to detail that goes into every batch. Utilizing a unique process that involves hand-mixing and aging, Tangiers achieves a level of flavor intensity and longevity that is unmatched by its competitors. The result? A smoking experience like no other, where each session is a journey of discovery and delight.

HookahVault.com: Your Gateway to Tangiers Bliss

Now that we’ve whetted your appetite for adventure, it’s time to embark on our quest for Tangiers Tobacco. And where better to start our journey than HookahVault.com, where this exotic treasure awaits? Here’s why HookahVault.com is your ultimate destination for all things Tangiers:

  1. Exclusivity: As any seasoned hookah enthusiast will tell you, finding Tangiers Hookah Tobacco can be like searching for a needle in a haystack. Fortunately, HookahVault.com offers a curated selection of Tangiers flavors, ensuring that you have access to the best of the best without the hassle of scouring multiple sources.
  2. Freshness Guaranteed: One of the keys to a great smoking experience is fresh tobacco, and HookahVault.com understands this better than anyone. With their commitment to quality and freshness, you can trust that every pouch of Tangiers Hookah Tobacco is sourced directly from the manufacturer and stored in optimal conditions to preserve its flavor and potency.
  3. Variety: Whether you’re a seasoned Tangiers aficionado or a curious newcomer, HookahVault.com has something for everyone. From classic flavors like Orange Soda and Blueberry to more exotic blends like Horchata and Static Starlight, their diverse selection ensures that there’s a Tangiers flavor to suit every taste and mood.
  4. Convenience: In today’s fast-paced world, convenience is king. With HookahVault.com, you can browse, select, and purchase your favorite Tangiers flavors with just a few clicks of a button, all from the comfort of your own home. Their user-friendly website and secure checkout process make online shopping a breeze, leaving you more time to indulge in the finer things in life.

Embark on Your Tangiers Odyssey Today

Begin your Tangiers odyssey today. As we wrap up our exploration of the world of Tangiers Hookah Tobacco, one thing becomes evident: the appeal of this exotic treasure knows no limits. With its lavish flavors, daring profiles, and unmatched smoke quality, Tangiers has firmly secured its position among the elite in the realm of hookah. With HookahVault.com as your dependable companion, you can set forth on your own Tangiers adventure with assurance and simplicity. Why hesitate? Immerse yourself in a realm of flavor and unlock the enchantment of Tangiers Hookah Tobacco today

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