Connect with us

Lifestyle

Parker Beck on the Future of Social Media and Cannabis Marketing

mm

Published

on

How did you get into the social media business?

While in high school, I noticed fellow students blowing up their personal Instagram accounts to over 100k followers using unique growth tactics. I was fascinated by how they were able to grow their pages to such massive followings so quickly. In my freshman year of college, one of my baseball teammates explained how he was making money running largely followed Twitter accounts. Soon after, I purchased my first account called Every Day Baseball. From there, I bought many more Twitter accounts, created some from zero followers and eventually in 2016 got into running Instagram accounts.

Being in the social media business seems like an ideal lifestyle to many people. What advice you would give to those looking to get into the industry?

Like most things in life, if it was easy, everyone would do it. Being in the social media business, especially in the cannabis niche, there is a lot of stress that comes with the job. Social media isn’t a 9-5 job and it doesn’t take a day off. You should be prepared to work on holidays and weekends. You need to post every day and constantly create new content that fits the current trends and what your followers want to see. Being in the cannabis niche on social media, there is the persistent fear in the back of your mind that you will wake up one day and find your accounts have been suspended. At any point, your largest and most profitable account can be taken away from you by Instagram or Twitter for violating their terms of service. My advice is to never get comfortable in the social media business and don’t put all of your eggs in one basket. Push yourself to learn new skills and be prepared to adapt to any changes the social platforms put out. Put yourself in a position to be a valuable asset if one day you suddenly do lose your accounts.

When it comes to marketing cannabis companies and their products, what restrictions do you face and how are you able to legally promote them?

Marketing cannabis companies has proven to be a very difficult challenge. Despite many states having both legal recreational and medical marijuana, it is still a federally controlled substance labeled as a Schedule 1 drug by the DEA along with heroin in the same category. Companies are not allowed to pay Facebook to run ads so that is where I come in. I use subtle marketing techniques to promote these companies products on social platforms without violating their terms of service. One example of this: if a company is looking to promote a smoking device such as a water pipe or vape, I will incorporate their product into a picture, trending meme format or use a general meme format to work the brands name into the punchline. When it comes to a company that sells the flower directly, that is when the marketing becomes increasingly difficult because it can quickly violate the terms of service of posting an illegal substance and get your account suspended.

Where do you see social media heading in the next few years? What platforms do you see fading out with others thriving?

From my experience, I think there is going to be a shakeup in the meme pages and formats currently being used. I feel at a certain point, people are going to get tired of seeing the same old format of a picture with a caption above it. A new format will start to emerge and page owners who adapt and adjust will be the ones who continue to thrive. Social media is so fast paced now, something can be trending for a few days and just as quickly become a dead format. Although Facebook is not the preferred social media of millennials, I don’t see the platform going anywhere. Twitter is the biggest platform in danger of losing its relevancy in the coming years. It has remained a popular platform because information is relayed in real time. But as someone who has been on the platform for 9 years and seen the changes they have made, I don’t have confidence in the people running the platform to keep up with the other major companies like Facebook. They will still be a very popular platform because it’s the most convient platform to quickly convey a message to the masses. TikTok will be the biggest platform to continue to blow up. It is still in its early stages when it comes to a social platform but it’s the platform that Vine should have become with options of long and short form videos, as well as tailored feeds to the viewers interests.

What do you see for the future of cannabis marketing on social media?

I anticipate within the next 5 years, states will continue to pass bills for legalization and decriminalization of marijuana both on the state and federal levels. With states and the federal government both struggling with the lasting effects of the coronavirus, the taxation of cannabis will become increasingly appealing. It is very important for those who want to push for legalization to contact their elected officials and do their research on provisions that will be on their ballots in the 2020 election cycle. With legalization, cannabis should be treated like alcohol when it comes to promotion on social platforms. There should be restrictions on how you can market the product and what age groups you are allowed to target. This will also open up the flood gates for influencers to be able to safely promote their favorite cannabis brands without the fear of getting suspended.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Lifestyle

What “Reasonable Person” Standard Is Applicable When Determining Negligence?

mm

Published

on

In order to determine negligence, the reasonable person test asks if a person’s actions are consistent with what would be anticipated of a generally careful and sensible person in the same situation. Stated otherwise, did the accused act in a way that would have been expected of a reasonable person? 

In Florida, determining who is legally liable for an accident depends critically on the issue of carelessness. The “reasonable person standard” is the foundation of this assessment. Your personal injury lawyer can explain the “reasonable person standard” and how it can apply to your case if you are hurt in an accident in Florida. 

The Reasonable Person Standard: What Is It?

Legally speaking, the reasonable person standard offers a yardstick by which someone’s actions are assessed in cases of negligence. “How would a reasonable person have acted under the same circumstances?” is the central question it poses. Jurors and judges are asked this question in order to assist them in determining whether a person’s acts (or inactions) fall short of the expected standard of care that a reasonably prudent person would follow.

Like in many other jurisdictions, Florida does not base its reasonable person criterion on what an especially cautious or risk-averse person would do. Rather, it represents the behaviors of a composite of what the community expects of each individual. A reasonable individual would, for example, observe traffic laws when driving, heed warning signs, and refrain from needlessly endangering other people.

Utilizing the Reasonable Person Standard to Determine Negligence

The activities of the parties involved in a personal injury lawsuit are rigorously examined in light of this reasonable person standard. If it is determined that an individual’s actions do not correspond with what a reasonable person would have done in the same situation, negligence has been proven.

According to the law, proof of someone’s negligence is insufficient; strong, convincing evidence is required. Your personal injury lawyer is essential to this procedure because they have to painstakingly gather evidence showing how the negligent party strayed from what a reasonable person would have done. Piecing together facts, testimony, and any footage or recordings that can definitively demonstrate that their activities were in violation of the recognized norms of safety and care is more important than simply focusing on what they did or did not do.

This proof could take the form of eyewitness statements that refute the version of events provided by the person at fault or security footage that captures the moment of negligence. Something as small as skipping a scheduled maintenance or ignoring a warning alert might have a big impact. Your personal injury attorney seeks to establish beyond a shadow of a doubt that the defendant’s acts were not just improper but directly caused others to be put in danger by providing a thorough picture of their negligence. 

How Does This Impact Your Case for Personal Injury?

In a personal injury case, knowing the reasonable person standard is essential. In the event of an accident, this standard might assist you in proving liability if you think the other person was careless.

You should be aware that your activities will be evaluated in comparison to the hypothetical reasonable person’s behavior in situations where you might be held culpable. It doesn’t matter what you meant or thought was appropriate; what matters is what the community would anticipate from someone in your situation.

Although navigating the complexities of the reasonable person standard might be challenging, Florida’s negligence law heavily relies on this standard. A fair appraisal of the facts is essential when seeking justice following an injury accident, and comprehending this criterion is crucial.

Continue Reading

Trending