How did you get into the social media business?
While in high school, I noticed fellow students blowing up their personal Instagram accounts to over 100k followers using unique growth tactics. I was fascinated by how they were able to grow their pages to such massive followings so quickly. In my freshman year of college, one of my baseball teammates explained how he was making money running largely followed Twitter accounts. Soon after, I purchased my first account called Every Day Baseball. From there, I bought many more Twitter accounts, created some from zero followers and eventually in 2016 got into running Instagram accounts.
Being in the social media business seems like an ideal lifestyle to many people. What advice you would give to those looking to get into the industry?
Like most things in life, if it was easy, everyone would do it. Being in the social media business, especially in the cannabis niche, there is a lot of stress that comes with the job. Social media isn’t a 9-5 job and it doesn’t take a day off. You should be prepared to work on holidays and weekends. You need to post every day and constantly create new content that fits the current trends and what your followers want to see. Being in the cannabis niche on social media, there is the persistent fear in the back of your mind that you will wake up one day and find your accounts have been suspended. At any point, your largest and most profitable account can be taken away from you by Instagram or Twitter for violating their terms of service. My advice is to never get comfortable in the social media business and don’t put all of your eggs in one basket. Push yourself to learn new skills and be prepared to adapt to any changes the social platforms put out. Put yourself in a position to be a valuable asset if one day you suddenly do lose your accounts.
When it comes to marketing cannabis companies and their products, what restrictions do you face and how are you able to legally promote them?
Marketing cannabis companies has proven to be a very difficult challenge. Despite many states having both legal recreational and medical marijuana, it is still a federally controlled substance labeled as a Schedule 1 drug by the DEA along with heroin in the same category. Companies are not allowed to pay Facebook to run ads so that is where I come in. I use subtle marketing techniques to promote these companies products on social platforms without violating their terms of service. One example of this: if a company is looking to promote a smoking device such as a water pipe or vape, I will incorporate their product into a picture, trending meme format or use a general meme format to work the brands name into the punchline. When it comes to a company that sells the flower directly, that is when the marketing becomes increasingly difficult because it can quickly violate the terms of service of posting an illegal substance and get your account suspended.
Where do you see social media heading in the next few years? What platforms do you see fading out with others thriving?
From my experience, I think there is going to be a shakeup in the meme pages and formats currently being used. I feel at a certain point, people are going to get tired of seeing the same old format of a picture with a caption above it. A new format will start to emerge and page owners who adapt and adjust will be the ones who continue to thrive. Social media is so fast paced now, something can be trending for a few days and just as quickly become a dead format. Although Facebook is not the preferred social media of millennials, I don’t see the platform going anywhere. Twitter is the biggest platform in danger of losing its relevancy in the coming years. It has remained a popular platform because information is relayed in real time. But as someone who has been on the platform for 9 years and seen the changes they have made, I don’t have confidence in the people running the platform to keep up with the other major companies like Facebook. They will still be a very popular platform because it’s the most convient platform to quickly convey a message to the masses. TikTok will be the biggest platform to continue to blow up. It is still in its early stages when it comes to a social platform but it’s the platform that Vine should have become with options of long and short form videos, as well as tailored feeds to the viewers interests.
What do you see for the future of cannabis marketing on social media?
I anticipate within the next 5 years, states will continue to pass bills for legalization and decriminalization of marijuana both on the state and federal levels. With states and the federal government both struggling with the lasting effects of the coronavirus, the taxation of cannabis will become increasingly appealing. It is very important for those who want to push for legalization to contact their elected officials and do their research on provisions that will be on their ballots in the 2020 election cycle. With legalization, cannabis should be treated like alcohol when it comes to promotion on social platforms. There should be restrictions on how you can market the product and what age groups you are allowed to target. This will also open up the flood gates for influencers to be able to safely promote their favorite cannabis brands without the fear of getting suspended.
Healthy Home Upgrades That Won’t Break the Bank
Health and happiness go hand in hand, when you invest in your wellbeing, you open the door to endless benefits, from reduced stress to better resiliency, and even increased productivity. While committing to regular exercise and ensuring you get checkups is important, there are also ways you can improve your health by making changes at home. Today, we’re going to look at some of the home upgrades you can consider if you want to enhance your lifestyle, improve your health, and even potentially improve your home’s value.
Invest in New Kitchen Technology
Your kitchen is a crucial tool in your quest for better health. It’s where you’ll prepare healthier, nutritious meals to match your diet requirements, and even pursue positive hobbies. Some kitchen upgrades, like motion sensor faucets can significantly improve the value of your home too. Others are great for simply improving your health in a variety of ways. An intelligent oven hood can help to remove unwanted contaminants from your kitchen while you cook. Smart kitchen gadgets, such as air fryers, can cook your favorite foods without infusing them with additional fat, helping you to lose weight, and save time on cooking.
Consider a Home Lift
Sometimes, the best way to invest in better health is to think about the future. If you want to stay in your home for as long as possible, purchasing a home lift is a great way to ensure you can still navigate the various floors of your house easily, even when your mobility begins to dwindle.
Home lifts can also be extremely useful when you’re still young, making it easy to move things around your home (like heavy boxes), without risk. These days, the cost of a home lift in the UK can be much lower than you’d think, and there are many styles and designs to choose from. Plus, installing one of these lifts will help to give you an edge in the real estate market when you decide to sell your home.
Improve Your Air Quality
Few things are more important to your quality of life than good air quality. Unfortunately, most of us don’t realize just how many contaminants and dangerous fumes we’re exposed to every day. Simple changes, like choosing non-toxic and sustainable cleaning products can make a huge difference, but you’re more likely to see major results with a significant upgrade. Installing an air filtration system in your home, or a dehumidifier will help to banish various allergens and unwanted substances from the air, so you and your family can breathe a little easier. You can even consider installing your own HEPA filtered heating and cooling system.
Healthy Lives Start at Home
While there are plenty of ways to invest in your health and wellbeing from exercising more frequently, to meditating, seeking out counselling, or even changing your diet, it pays to start close to home. If you’re thinking of upgrading your property anyway, or you want to live a more luxurious lifestyle, consider the strategies above to boost your home’s value and your health.
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