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Prophecy Onasis: Taking the industry of advertising & marketing technology to much greater heights

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This famous tech mogul has been consistently innovating in the industry of programmatic advertising and he aims to sustain & expand his position as a global leader.

Prophecy grew up a bright kid found himself highly attracted by creative inclinations right from the start. Later he developed a particular liking for media, mainly in the tech and marketing industry. He says, “I have always been driven to be innovative as a child. Whether I was drawing, building anything I always would try to find the crease to do things differently or make things better. I have always had a very inventive mindset.”

Prophecy is a technical entrepreneur working for Vuuzle Media Company as a CTO. He builds online entertainment business models such as native apps and content delivery networks. He has extensive knowledge of programmatic advertising in the monetization of short and long form videos. He is currently working actively with Verizon and its accredited production team for OTT and is also the lead orchestrator of a 3-dimensional content distribution framework for the Vuuzle TV CDN platform, VUMU Music platform, and Clout9.

When it comes to success in the tech world, he thinks staying ahead of the game is important and prides himself on spotting trends before others. He claims that the platforms we use on a daily basis have a profound effect on human psychology that many do not realize. He aims to create new and innovative products that do as little harm possible and that many can utilize for interpersonal experiences every day.

Prophecy is a family man and isn’t shy about expressing how much his children encourage him. He is particularly pleased to share the impact his wife has made on his career and says that she keeps him focused in order for him to continue to perform at the highest level. In an interview he said, “My wife is my best motivator. She truly understands the championship mindset. She does not allow me to hit a low and is my best friend. She is not a woman of opinionated destruction, she understands how to pivot and this is really helpful. What makes our relationship more interesting is my wife was a vet tech working with animals and she pivoted to ad tech about 8 years ago and now she is highly respected as a practitioner in the programmatic advertising space. So we are on the same playing field working now and we enjoy it.”

His exemplary network is reflected in his close partnership with Verizon Media and their accredited OTT production team. He was recently awarded the Brand Blazer award for becoming a pioneer in streaming technology solutions. Although his influence in the sector is notable, he remains modest. His goal is to create valuable tech solutions for society even more through entertainment by building structures that increase communication and self-mastery.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

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There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all. 

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.

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