This famous tech mogul has been consistently innovating in the industry of programmatic advertising and he aims to sustain & expand his position as a global leader.
Prophecy grew up a bright kid found himself highly attracted by creative inclinations right from the start. Later he developed a particular liking for media, mainly in the tech and marketing industry. He says, “I have always been driven to be innovative as a child. Whether I was drawing, building anything I always would try to find the crease to do things differently or make things better. I have always had a very inventive mindset.”
Prophecy is a technical entrepreneur working for Vuuzle Media Company as a CTO. He builds online entertainment business models such as native apps and content delivery networks. He has extensive knowledge of programmatic advertising in the monetization of short and long form videos. He is currently working actively with Verizon and its accredited production team for OTT and is also the lead orchestrator of a 3-dimensional content distribution framework for the Vuuzle TV CDN platform, VUMU Music platform, and Clout9.
When it comes to success in the tech world, he thinks staying ahead of the game is important and prides himself on spotting trends before others. He claims that the platforms we use on a daily basis have a profound effect on human psychology that many do not realize. He aims to create new and innovative products that do as little harm possible and that many can utilize for interpersonal experiences every day.
Prophecy is a family man and isn’t shy about expressing how much his children encourage him. He is particularly pleased to share the impact his wife has made on his career and says that she keeps him focused in order for him to continue to perform at the highest level. In an interview he said, “My wife is my best motivator. She truly understands the championship mindset. She does not allow me to hit a low and is my best friend. She is not a woman of opinionated destruction, she understands how to pivot and this is really helpful. What makes our relationship more interesting is my wife was a vet tech working with animals and she pivoted to ad tech about 8 years ago and now she is highly respected as a practitioner in the programmatic advertising space. So we are on the same playing field working now and we enjoy it.”
His exemplary network is reflected in his close partnership with Verizon Media and their accredited OTT production team. He was recently awarded the Brand Blazer award for becoming a pioneer in streaming technology solutions. Although his influence in the sector is notable, he remains modest. His goal is to create valuable tech solutions for society even more through entertainment by building structures that increase communication and self-mastery.
Why CEN Standardization is Good for Big Tech and Small Businesses
CEN is the European Committee for Standardization and works to create standards for 34 European countries in the European Union and European Economic Area. CEN standards, which you can access on iTeh Standards, are used to establish industry standards and technical documents for a variety of industries including:
- Consumer products
- Air and space
- Energy and environment
- Food for human consumption
- Food for animal consumption
- Health and safety
- Defense and security
- Pressure equipment
- Smart living
- Transport and packaging
- And more
Why standardization is essential
Standardization in any industry automatically increases important processes’ efficiency and makes it easier and cheaper to do business. Less time is wasted, less materials are wasted, and standards are continually revised to reflect the most efficient processes.
When small businesses and large corporations adopt industry standards, it strengthens the market competition, which supports economic growth. According to CENELEC, an organization that works jointly with CEN, standards “facilitate innovation and promote the adoption of new technologies.”
What’s so special about CEN standardization?
CEN standards are special because they apply to entire industries across the EU.
Any company can create their own standards in business, but they may not have all the information required to know if their standards are actually best for the industry and customers. When businesses in the same industry create their own standards, they’re not operating at their highest potential. They’re also operating in conflict with one another, which can sometimes make it hard to switch manufacturers and suppliers.
Having CEN standards relieves businesses from having to figure out their own standards at a fundamental level. They can still create their own standards for how they wish to do business, but the base level industry standards will be covered.
Having CEN standards also forces manufacturers and suppliers to conform to a set of industry standards, which helps them stay competitive in the market. When manufacturers and suppliers are required to meet the same standards businesses are accountable for, businesses can order raw materials and products from certified sources.
Standardization enhances the customer experience
No matter what gets standardized, it all leads to a better customer experience by creating consistency. In the end, every bump you can smooth out and every wasted second of time you can eliminate leads to a productive work environment. When teams are productive and things are running smoothly from top to bottom, customers are happier.
Likewise, standards also work to maintain safety, which also enhances the customer experience. For example, health departments set standards for handling and storing food to keep it safe, and machine shop workers follow standards for wearing protective gear and clothing to prevent injury.
You can standardize just about anything in a business, including job activities, rules, procedures, technology, services, behaviors, and measurements.
CEN standards are well-tested and documented
The advantage of CEN standards is they’re well-tested and documented. They weren’t just arbitrarily thrown together by collecting theoretical information across industries. CEN standards are created by studying and testing to see what works, what’s most effective, eliminating what doesn’t work, and establishing a set of rules that can be universally applied across the industry.
On the other hand, when organizations come up with de facto standards, they’re often illogical, ineffective, and counterproductive. De facto standards become a big problem when they’ve remained unchallenged for a long period of time. People want to do things the way they’ve always done them, and introducing standards can be off-putting to many.
Many businesses may not even be aware that their standards are actually inefficient methods like workarounds that have simply been in place for a long time.
There’s always room for more standardization
Standardizing industries is a big task – one that is infinite in scope and duration. There will never be an end to standardization. As technology evolves, standards must evolve alongside whatever tech is being brought to the industry.
While the world’s technology evolves, CEN will continue to work hard to create and develop standards for industries. Hopefully, more businesses will embrace these standards and see them as a support system for their business rather than an inconvenient hurdle.
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