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Raffaele De Florio: Turning An Office Cleaning Side Income Into a Million Dollar Business.

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Coming from full-time careers to creating a successful business out of the need to earn extra.

Realising our life plans such as starting a family or purchasing our very own home are lifelong goals and desires by most of us. Some hit it lucky and achieve their dreams easily while some have to put in extra hustles to even get close to theirs. Many individuals, especially couples, apply for service loans just to be able to afford and get their dream houses. Some get knocked back and resort to looking for extra sources of income just to be able to get their bank loans approved. This is the exact story of a Australian couple who took a shot and invested in a business they were not familiar with and made use of their knowledge and other opportunities in bringing their start-up business to success.

Like most couples, Raffaele De Florio together with his partner Cassandra, saved up to be able to purchase their very first home. Disappointed after getting their bank loan knocked back, Raffaele and Cassandra invested a portion of their savings into putting up their own commercial cleaning business after a long search for possible side incomes. With Raffaele’s beginnings in Real estate and Cassandra’s knowledge and education in healthcare, the couple was able to drive their side income into a successful company that now provides franchises to qualified individuals.

Raffaele De Florio and Cassandra, both coming from full-time careers, managed a few clients by themselves at first up until they earned their initial investment. With their new income from their side business slowly replacing their income from their full-time jobs, the couple started growing their business and found a gap in the commercial cleaning market when the Covid-19 pandemic struck and saw this as an opportunity. Luckily, with Cassandra’s background in healthcare, the couple was able to take advantage of this opportunity and developed an advanced cleaning system called the quad 4 health focused cleaning system that has now secured them over 50 regular client contracts in 2021.  

With the increasing demand for commercial cleaning services in 2021 and the years to come, Raffaele and Cassandra decided to offer Cleaneroo franchises to aspiring individuals to help them succeed in this trying time. 

The couple announced that this offer is limited and that franchises will only be granted to a selected few who qualify. Their advanced cleaning system is proven to deliver great value to clients through carefully designed training and certification courses for commercial cleaning staff.

Wanting to inspire others to succeed and take risks in investing, the couple recommends all aspiring business owners, entrepreneurs, and investors to 1. Consider and venture into multiple streams of income, 2. Leverage your time, 3. Generate monthly recurring cash flow, 4. Choose recession-resistant business models and 5. It’s all about the brand, because that’s the trust 

To learn more about their story and their services, visit cleaneroo.com.au. Also, follow Raffaele on his Facebook page Raffaele De Florio and connect with him on his LinkedIn account Raffaele De Florio.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Business

Scaling Strategies for Bootstrapped Founders: Why Smart Startup Entrepreneurs are Ditching Traditional Agencies for Leaner Growth Machines

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Today’s startups need to scale at top speed. Conventional methods for achieving business growth and revenue early are under fire. That’s why more and more savvy founders are abandoning the traditional marketing agency business model. They realize that the rules of the game have changed.

Leading this shift is Pablo Gerboles Parrilla, founder of Pabs Marketing. He’s a techpreneur and CEO whose unique perspective marries technological insight and marketing expertise. 

For today’s founders, Gerboles believes the message is clear: cash flow and profitability don’t depend on VC funding. It’s time to ditch old-school agencies and turn to leaner, more flexible growth machines.

The age of scaling a bootstrapped startup: Why founders choose to scale without external funding or venture capital

“Startups are nothing like the established corporations traditional agencies are built to serve,” Gerboles says. “They need to be nimble and conserve their resources. The last things they need are bloated services with hidden fees and lengthy contracts. They need results, and they needed them yesterday.”

Traditional agencies position themselves as one-stop shops for marketing and growth, offering extensive teams and shiny presentations, but their campaigns come with a hefty price tag. Those structures work well for Fortune 500 companies needing big-budget omnichannel campaigns. For startups? They often translate to high retainers and little flexibility.

“If you’re a startup founder, wasting time and resources on presentations that don’t lead to actionable growth isn’t an option,” Gerboles explains. “You have to be data-driven and relentless in finding what works. Traditional agencies are just too slow and cumbersome to deliver.”

Successful bootstrapping can lead to sustainable growth: Lean growth machines for lean operations

Gerboles spent the last six years helping founders to scale their businesses quickly and sustainably. His background in technology and marketing enables these founders to break free from outdated agency models in favor of smarter alternatives. He combines lean growth machines built on systems and sophisticated AI-powered tools with the power of micro-agencies and niche contractors.

“Agility is everything,” Gerboles shares. “The best founders today aren’t looking for creativity for its own sake. They want to see scalable solutions.”

The foundation of Gerboles’s philosophy lies in automating human-driven processes through software. Whether automating lead generation and funnel tracking, optimizing campaigns for performance with AI, or streamlining day-to-day operational tasks, smart automation reduces costs and enables companies to scale faster.

Take marketing strategy, for example. Instead of handing over control to a traditional large-scale agency, modern founders can engage niche micro-agencies with expertise in specific domains like paid media, SEO, or influencer campaigns. These smaller, hyper-focused teams are far more nimble, deliver measurable ROI, and cost a fraction of the price. 

“When you combine these micro-agencies with contractors and automation, you’ve bypassed a lot of unnecessary overhead,” Gerboles explains.

The importance of accountability, transparency, and results in scaling strategies for bootstrapped founders

For Gerboles, one major shortfall of traditional agencies is the lack of true accountability. “You don’t want vague creative promises or KPIs that could mean anything,” he says. “You want sharp goals and clear deliverables. Most of all, you want systems that let you track performance in real time. Nothing builds trust and drives results faster than data-driven accountability.”

The shift away from agencies is primarily driven by concerns over transparency and reliability. By leveraging smaller, specialized teams or AI-powered tools, startups can maintain a tighter grasp on their marketing and growth. When they find what works, they can iterate quickly based on live campaign data.

“Smart founders don’t have time to wait weeks for an update,” Gerboles quips. “When you build lean growth machines, you’re always connected to your performance metrics. You can pivot instantly. This model rewards consistency and strategic risk-taking.”

When Gerboles designs systems for startups, he emphasizes performance certainty. He eliminates guesswork and sticks to systems that work. It’s a philosophy that resonates with modern entrepreneurs who value clarity and efficiency above all else.

Scaling strategies for bootstrapped founders who don’t consider external funding: a blend of technology and micro-agencies

The evolution Gerboles champions is already well underway. The rise of AI, no-code platforms, and automation tools means startups can do more with less — and faster — than ever. Solutions like automated campaign optimization, predictive analytics, and content creation tools enable startups to scale their output without hiring a large team or committing to an agency’s payroll.

Meanwhile, on-demand contractors and micro-agencies provide laser-focused expertise on an as-needed basis. Whether it’s bringing in a TikTok ads expert for a short-term boost, hiring a conversion copywriter for a product launch, or testing AI-powered chatbots for lead management, lean growth machines are redefining the agility game.

“An expert contractor or a micro-agency specializing in your exact need will always be faster and better than the ‘generalist’ vibes you get from old-school agencies,” Gerboles notes. “Specialization and precision are the name of the game now.”

Founders who want to lead in the new era of business are increasingly following the path Pablo Gerboles lays out. They are choosing smarter systems, investing in the right tech stack, prioritizing accountability, and embracing speed at every level.

“Business isn’t a time to play safe,” Pablo says. “It’s about innovation and pushing edges within a clear strategy. Surround yourself with agile partners, hold processes to results, and find the tools that help you stay lean. That’s how you win in today’s game.”

Gerboles is a thoughtful entrepreneur committed to helping business leaders reinvent their approach to growth. From ideation to execution, his advice rings true: leave the bloated bureaucracy of yesterday’s agencies behind and build lean growth machines fueled by agility and results.

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