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Raffaele De Florio: Turning An Office Cleaning Side Income Into a Million Dollar Business.




Coming from full-time careers to creating a successful business out of the need to earn extra.

Realising our life plans such as starting a family or purchasing our very own home are lifelong goals and desires by most of us. Some hit it lucky and achieve their dreams easily while some have to put in extra hustles to even get close to theirs. Many individuals, especially couples, apply for service loans just to be able to afford and get their dream houses. Some get knocked back and resort to looking for extra sources of income just to be able to get their bank loans approved. This is the exact story of a Australian couple who took a shot and invested in a business they were not familiar with and made use of their knowledge and other opportunities in bringing their start-up business to success.

Like most couples, Raffaele De Florio together with his partner Cassandra, saved up to be able to purchase their very first home. Disappointed after getting their bank loan knocked back, Raffaele and Cassandra invested a portion of their savings into putting up their own commercial cleaning business after a long search for possible side incomes. With Raffaele’s beginnings in Real estate and Cassandra’s knowledge and education in healthcare, the couple was able to drive their side income into a successful company that now provides franchises to qualified individuals.

Raffaele De Florio and Cassandra, both coming from full-time careers, managed a few clients by themselves at first up until they earned their initial investment. With their new income from their side business slowly replacing their income from their full-time jobs, the couple started growing their business and found a gap in the commercial cleaning market when the Covid-19 pandemic struck and saw this as an opportunity. Luckily, with Cassandra’s background in healthcare, the couple was able to take advantage of this opportunity and developed an advanced cleaning system called the quad 4 health focused cleaning system that has now secured them over 50 regular client contracts in 2021.  

With the increasing demand for commercial cleaning services in 2021 and the years to come, Raffaele and Cassandra decided to offer Cleaneroo franchises to aspiring individuals to help them succeed in this trying time. 

The couple announced that this offer is limited and that franchises will only be granted to a selected few who qualify. Their advanced cleaning system is proven to deliver great value to clients through carefully designed training and certification courses for commercial cleaning staff.

Wanting to inspire others to succeed and take risks in investing, the couple recommends all aspiring business owners, entrepreneurs, and investors to 1. Consider and venture into multiple streams of income, 2. Leverage your time, 3. Generate monthly recurring cash flow, 4. Choose recession-resistant business models and 5. It’s all about the brand, because that’s the trust 

To learn more about their story and their services, visit Also, follow Raffaele on his Facebook page Raffaele De Florio and connect with him on his LinkedIn account Raffaele De Florio.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of

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Outsourcing Front-End Development Services: Insider’s Guide




Outsourcing front-end development services has become increasingly popular in recent years as companies look to access specialized skills and expertise, and save on labor costs. According to the Global Outsourcing Survey made by Deloitte, the top reasons for outsourcing front-end development are to access specialized skills (57%), cost savings (50%), and to free up internal resources (49%).

This article will cover some frequently asked questions (FAQs) in a Q&A way to help you make an informed decision when considering outsourcing front-end development services. We’ll address concerns such as how to find the right vendor, how to communicate effectively, and how to manage the project to ensure success. By the end of this article, you’ll have a better understanding of the considerations and best practices for outsourcing front-end development services.

What is front-end development?

Front-end development, or client-side development, refers to designing and implementing a website’s or application’s user interface (UI). It involves creating the layout, visual design, and interactive features that users interact with when they visit a website or use an app.

Front-end developers use a variety of programming languages and technologies to build the UI, including HTML, CSS, and JavaScript. They also need to have a strong understanding of user experience (UX) design principles and be able to create visually appealing and intuitive interfaces that meet the needs of the target audience.

Front-end development plays a crucial role in the user experience of a website or application, and it’s an essential part of any digital product. The work of a front-end developer often intersects with that of a UX designer and a back-end developer.

Why should I consider outsourcing front-end development services?

As mentioned in the intro, there are several reasons why outsourcing front-end development services may be an excellent option for your company. One of the main reasons is cost savings. Outsourcing is often more cost-effective than hiring in-house developers, especially if you only need front-end development services for a specific project. 

Also, a company can benefit from a vendor’s specialized skills and experience and the ability to scale its development resources as needed. This can be especially useful for companies with fluctuating project demands or in need to quickly ramp up or down their development efforts.  

In addition, outsourcing front-end development can allow a company to focus on its core competencies and improve the overall quality of the product, as well as save time by delegating the development work to a vendor. 

How do I find the right front-end development company to work with?

Finding the right front-end development company to work with is crucial for a successful project. Start by defining your project goals, timelines, and budget, and research potential vendors with experience in the technologies and frameworks relevant to your project. 

Review the company’s portfolio and case studies to get a sense of their past work and the types of projects they have experience with. Glassdoor, Trustpilot, LinkedIn, GoodFirms or Clutch are some platforms to do this. Consider the company’s culture and values. You can also request references and speak with past clients to get an idea of the company’s track record and how well they handle challenges like yours. 

What should I consider when choosing a front-end development company?

There are several factors to consider when choosing a front-end development company. Technical skills and experience are crucial, as the company will be responsible for building and implementing the UI of your website or application. Check if the company has experience with the technologies and frameworks you need for your project.

Effective communication and collaboration are also essential. Verify that the vendor has a track record of working well with clients and can effectively communicate and collaborate with your team. Cultural fit is also important, as you will be working closely with the vendor for the duration of the project. It’s a good idea to have a face-to-face or video call meeting to get a sense of the company’s culture and see if it aligns with your own.

Finally, consider the company’s pricing and business model. Make sure the company is transparent about its rates and fees and that they align with your budget. Also, consider whether the company offers flexible pricing options or packages that may be more suitable for your needs.

Once you’ve narrowed down your options, it’s a good idea to request proposals from a few different vendors. This will allow you to compare and contrast their approaches and determine the best fit for your project. 

Bringing it all together

In summary, outsourcing front-end development services can be an easy, cost-effective, and efficient way to access specialized skills and expertise. By carefully considering factors such as technical skills, communication and collaboration abilities, cultural fit, pricing, and business model, you can find the right vendor to meet your needs and achieve success with your project.

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