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Raffaele De Florio: Turning An Office Cleaning Side Income Into a Million Dollar Business.




Coming from full-time careers to creating a successful business out of the need to earn extra.

Realising our life plans such as starting a family or purchasing our very own home are lifelong goals and desires by most of us. Some hit it lucky and achieve their dreams easily while some have to put in extra hustles to even get close to theirs. Many individuals, especially couples, apply for service loans just to be able to afford and get their dream houses. Some get knocked back and resort to looking for extra sources of income just to be able to get their bank loans approved. This is the exact story of a Australian couple who took a shot and invested in a business they were not familiar with and made use of their knowledge and other opportunities in bringing their start-up business to success.

Like most couples, Raffaele De Florio together with his partner Cassandra, saved up to be able to purchase their very first home. Disappointed after getting their bank loan knocked back, Raffaele and Cassandra invested a portion of their savings into putting up their own commercial cleaning business after a long search for possible side incomes. With Raffaele’s beginnings in Real estate and Cassandra’s knowledge and education in healthcare, the couple was able to drive their side income into a successful company that now provides franchises to qualified individuals.

Raffaele De Florio and Cassandra, both coming from full-time careers, managed a few clients by themselves at first up until they earned their initial investment. With their new income from their side business slowly replacing their income from their full-time jobs, the couple started growing their business and found a gap in the commercial cleaning market when the Covid-19 pandemic struck and saw this as an opportunity. Luckily, with Cassandra’s background in healthcare, the couple was able to take advantage of this opportunity and developed an advanced cleaning system called the quad 4 health focused cleaning system that has now secured them over 50 regular client contracts in 2021.  

With the increasing demand for commercial cleaning services in 2021 and the years to come, Raffaele and Cassandra decided to offer Cleaneroo franchises to aspiring individuals to help them succeed in this trying time. 

The couple announced that this offer is limited and that franchises will only be granted to a selected few who qualify. Their advanced cleaning system is proven to deliver great value to clients through carefully designed training and certification courses for commercial cleaning staff.

Wanting to inspire others to succeed and take risks in investing, the couple recommends all aspiring business owners, entrepreneurs, and investors to 1. Consider and venture into multiple streams of income, 2. Leverage your time, 3. Generate monthly recurring cash flow, 4. Choose recession-resistant business models and 5. It’s all about the brand, because that’s the trust 

To learn more about their story and their services, visit Also, follow Raffaele on his Facebook page Raffaele De Florio and connect with him on his LinkedIn account Raffaele De Florio.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of

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The Ultimate Guide to the Essential Social Skills in Business




Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).

Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.

In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.

According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.

There are several key components of EQ that are particularly important for success in the workplace. These include: 

Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.

Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.

Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.

Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.

Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.

A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.

Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.

And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.

In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.


Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.

Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.

Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.

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