Business

Real Estate Agents Finding Success With Justin Hollett and eXp Realty

Published

4 years ago

February 8, 2022

“I find homes, you find happiness.”

This is the motto of Justin Hollett, award winning Realtor and mentor, and one of eXp Realty’s top producers. Justin started his career in St. John’s, Newfoundland, but his reach has extended far beyond that of his hometown. This is, in part, because of his outlook on real estate, and life in general. As his motto states, his focus is on making others happy. Countless buyers and sellers have been given good reasons to become repeat clients, as Justin goes out of his way to find, not just a good closing number on the transaction, but a final deal that satisfies all parties involved. Buyers can be rest assured that Justin won’t simply find them a house, he will find them a home.

But Justin’s desire to meet the needs of others extends beyond his clients. As he gathered experience and knowledge, he realized that there were others who could benefit from his story. The journey from brand new agent to successful Realtor can sometimes be a difficult one, and Justin felt that if he put himself in a position to help others along the road to success, he should. He took new agents under his wing and started to build a team. He provided those on his team with advice and mentorship, and quickly made a name for himself as a fantastic leader. Agents that join Justin find themselves in the position to grow very quickly, due to Justin’s willingness to make time for anyone who needs his help. Working with someone who pours his energy into his team leaves only one option for those who follow: growth.

But growth in Justin’s team also means growth within eXp Realty, and this has more benefits than many people may realize. eXp Realty prides itself as being one of the fastest growing brokerages Internationally, and already is home to more than 73,000+ Realtors. A quick look at the company model shows why.

eXp Realty is a virtual brokerage that deals in properties all around the world, and is increasing exponentially in both real estate transactions and agents. It’s estimated that nearly 1,000 real estate agents per week move to eXp Realty. This is no surprise, as eXp Realty has proven itself to be committed to giving its agents strong motivation to succeed. This brokerage provides bonuses and incentives that go beyond commission. Examples would include attainable production awards that grant agents with up to $16,000 in company stock, 80/20 commission splits rather than large transaction fees, caps on the amount paid into the brokerage, revenue sharing with agents, and the ability to choose from 80 hours per week of live training…to name just a few.

These advantages, paired with the advice and training of a seasoned agent like Justin, gives any agent the tools to become successful in their career. In fact, it would seem that any agent who is looking for advancement may find it expedited under Justin Hollett at eXp Realty.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.