Lifestyle
Say Goodbye to Eyeliner Fails with TheGuideliner™
By: Mae Cornes
Good news is on the horizon for anyone who’s ever struggled to get their eyeliner just right. TheGuideliner™ is here to rescue makeup lovers from the dreaded uneven wings and smudged lines that have haunted them for years. With a fresh touch that blends practicality with eco-consciousness, TheGuideliner™ is shaking up the beauty scene and making winged eyeliner accessible to everyone—regardless of skill level.
Winged Eyeliner, Simplified
Let’s face it: winged eyeliner can be a real pain. It’s the ultimate makeup look, but achieving that perfect flick often feels like a game of chance. TheGuideliner™ promises to take the guesswork out of the equation with its innovative Peel, Press, and Seal method. Forget about shaky hands or the nerve-wracking symmetry check; this tool is designed to make the process foolproof.
The product features pre-shaped Guideliners™ infused with vegan, soy-based pigments. Users simply press them onto their eyelids, seal them with water and voilà! They have perfectly shaped wings in seconds.
It’s a simple yet brilliant solution that even makeup beginners can master. For seasoned pros, it’s a time-saving hack that makes sure flawless results every time.
“We wanted to create something that everyone could use, regardless of their experience with makeup,” says Charlie Pond, the mastermind behind TheGuideliner™. “It’s all about making beauty more accessible and enjoyable.”
Sustainable Makeup That Doesn’t Compromise
TheGuideliner™ isn’t just about creating the perfect look—it’s also about doing so responsibly. In an industry where sustainability is often more of a buzzword than a practice, this product sets itself apart by genuinely committing to eco-friendly beauty.
The company makes the Guideliners™ from 100% organic, vegan soy-based pigments. This offers a kinder alternative to traditional eyeliners, which often rely on harsher chemicals and materials.
The company extends its commitment to sustainable makeup to the packaging as well. TheGuideliner™ uses recyclable and compostable materials, so customers can feel good about reducing their environmental footprint with each purchase. It’s a win-win: users get a high-quality, innovative product while supporting a brand that cares about the planet.
Inclusive Beauty Solutions for Everyone
One of the standout features of TheGuideliner™ is its emphasis on inclusivity. Beauty should be fun and accessible, and this solution guarantees that everyone, regardless of their abilities or makeup proficiency, can enjoy the process.
Individuals with motor skill challenges have praised the product notably. There are many people around the world that find traditional eyeliner application challenging. TheGuideliner™’s simple application method levels the playing field, allowing everyone to achieve the same flawless results.
But the brand doesn’t stop at inclusivity in usability. TheGuideliner™ also offers a variety of sizes and colors to suit different styles and preferences, from subtle and chic to bold and dramatic. Whether someone is looking to make a statement or just wants a little everyday glam, TheGuideliner™ has them covered.
What Consumers Are Saying
TheGuideliner™ launched in April 2024, and it’s already making waves in the beauty e-commerce space. The product has quickly attracted a loyal following, with glowing reviews from Australia, New Zealand, and the U.S.—key markets where the demand for sustainable and innovative beauty solutions is rising.
According to industry reports, the beauty e-commerce market in these regions is expected to grow significantly in the coming years. Forecasts predict a CAGR of 8-10% in Australia and New Zealand and 6-8% in the U.S. between 2024 and 2025.
Without a massive advertising push, TheGuideliner™ has relied on word of mouth and social media buzz to drive its growth. Users are not just buying the product—they’re raving about it.
People highlight how it simplifies their beauty routine and offers a reliable, long-lasting solution to the eyeliner woes they’ve faced for years. The product’s ability to stay put for up to three days without smudging or fading is a game-changer for many, making it a staple in their beauty arsenal.
What’s Next for TheGuideliner™
While TheGuideliner™ is off to an impressive start, the brand isn’t resting on its laurels. The beauty industry is competitive, and staying ahead means continually innovating. The company plans to expand its product line to include even more styles and colors, catering to a broader range of tastes and preferences.
Expanding into new markets is also on the horizon. With its commitment to eco-friendly beauty and inclusivity, TheGuideliner™ is well-positioned to impact regions increasingly prioritizing these values. The U.S., Australia, and New Zealand remain key areas of focus, where the brand will continue to build its presence and offer sustainable, inclusive beauty solutions.
“We’re excited about what the future holds,” says Pond. “Our focus will always be on listening to our customers and evolving our products to meet their needs. Everyone deserves to feel confident in their makeup, and we’re here to make that happen.”
Lifestyle
The Breakroom Reset: Small Changes That Improve the Workday
The office breakroom is a space that’s often neglected and can sometimes feel more like an afterthought than a key feature of the workplace. This is unfortunate, especially since employees typically visit the breakroom to rest and recuperate before finishing their shift. Considering its intended function, the breakroom should be viewed as one of the most important spaces in the entire office.
Having a welcoming and rejuvenating breakroom can promote social interaction, enhance workplace culture, and reduce stress. Employees who feel restored after visiting the breakroom are more likely to feel happy at work and be more productive the rest of the day. If your workplace breakroom leaves a lot to be desired, here are some small changes you can make to totally reset it.
Small Breakroom Changes That Improve the Workday
Unless your breakroom is in shambles and needs major reconstruction, you don’t have to spend a fortune on it to make it more inviting. In many cases, small and simple changes can make a big impact on the overall vibe of any space.
Whether you’re working with a limited budget or limited space, there are still plenty of things you can do to reset your boring breakroom. Here are some small breakroom changes that can improve the workday and give you maximum bang for your buck.
Convenient Hydration Options
Employees need to stay hydrated to keep their health and energy levels high. Unfortunately, many employees are chronically dehydrated because they don’t have access to tasty beverages at work. This doesn’t necessarily mean you have to install a soda machine in the breakroom. Giving workers unlimited access to sugary drinks could backfire in the long run by contributing to illnesses and increased sick days.
Instead of offering sugary beverages (that can actually contribute to dehydration in the long run), make it easier for your employees to stay hydrated with pure water. Providing a filtered office drinking water system is one of the best ways to encourage optimal hydration. Most employees will appreciate the clean, tasty alternative to standard office tap water.
Comfy Seating
When was the last time you took a look at the seating arrangements in your breakroom? If it’s been a while, take a walk over there and give it a good look. Is there sufficient space for multiple employees to sit at the same time? Are the seats comfortable and rearrangeable so employees can interact with others or achieve greater privacy as desired? If not, you might benefit from a breakroom seating reset.
Seating arrangements in breakrooms should be both comfortable and flexible. You might want to bring in some modular furniture because it’s easy to move and rearrange as needed. For maximum versatility, seating arrangements should include a mix of traditional breakroom chairs and tables, lounge chairs, and even bean bags. Making the space as open as possible will also help it look more roomy and inviting.
Nutritious Snack Options
Most employers don’t provide full meals for their employees. It’s perfectly reasonable to expect workers to make their own lunch or dinner arrangements. However, if you want to support your employees’ energy levels, keep healthy snacks in your breakroom. Nutritious snacks can enhance employee performance throughout the day, so workers find it easier to get more done.
Instead of investing in chips, candy bars, and other sugary sweets, opt for snack options that won’t cause sugar spikes and inevitable crashes. Some great options include trail mixes, protein bars, fresh fruit, popcorn, and veggie trays. Instant oatmeal cups can also be a convenient source of energy for those who don’t have time to grab breakfast before heading to work. You might want to send out an employee survey to see what types of healthy snacks your workers prefer.
Optimal Lighting
Did you know that poor lighting can negatively impact your employees’ psychological and emotional well-being? Improving workplace lighting (including in the breakroom) can make a huge difference in worker morale and energy levels. Warm white light may be a great choice for the breakroom because it creates a soothing, calm atmosphere. Cool white light might be a better fit for conference rooms and cubicle areas because it enhances focus and energy.
Of course, natural light is arguably the best option for the office whenever it’s available. If your breakroom has windows, try to keep the shades open during working hours. That way, employees can experience the mood- and health-boosting benefits of natural light exposure.
Entertainment Options
Some office managers and CEOs mistakenly think that a breakroom should be boring to serve its purpose well. However, the terms “boring” and “relaxing” are not synonymous. Employees may find a boring breakroom to be surprisingly non-restorative. On the flip side, a room equipped for entertainment can be very relaxing and rejuvenating.
To make your breakroom a more enjoyable place to spend time, you might want to install a corner television. That way, workers can watch their favorite sitcom while they relax. You might also keep a few card or board games stocked in a cupboard for employees who prefer to interact in fun ways during their lunch breaks.
Reset Your Breakroom Today
Your employee breakroom can reveal a lot about your overall workplace environment. If it’s not lit well, or if it’s boring and unwelcoming, workers are more likely to feel underappreciated and discontented. The good news is that you don’t have to sink a lot of money or effort into resetting your breakroom and getting a fresh start. Use these simple tips to revamp your breakroom and make it a place where workers can go to feel truly cared for and relaxed.
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