Lifestyle

Say Goodbye to Eyeliner Fails with TheGuideliner™

Published

1 year ago

September 2, 2024

Michelle Langton

Photo credit: TheGuideliner™

By: Mae Cornes

Good news is on the horizon for anyone who’s ever struggled to get their eyeliner just right. TheGuideliner™ is here to rescue makeup lovers from the dreaded uneven wings and smudged lines that have haunted them for years. With a fresh touch that blends practicality with eco-consciousness, TheGuideliner™ is shaking up the beauty scene and making winged eyeliner accessible to everyone—regardless of skill level.

Winged Eyeliner, Simplified

Let’s face it: winged eyeliner can be a real pain. It’s the ultimate makeup look, but achieving that perfect flick often feels like a game of chance. TheGuideliner™ promises to take the guesswork out of the equation with its innovative Peel, Press, and Seal method. Forget about shaky hands or the nerve-wracking symmetry check; this tool is designed to make the process foolproof.

The product features pre-shaped Guideliners™ infused with vegan, soy-based pigments. Users simply press them onto their eyelids, seal them with water and voilà! They have perfectly shaped wings in seconds.

It’s a simple yet brilliant solution that even makeup beginners can master. For seasoned pros, it’s a time-saving hack that makes sure flawless results every time.

“We wanted to create something that everyone could use, regardless of their experience with makeup,” says Charlie Pond, the mastermind behind TheGuideliner™. “It’s all about making beauty more accessible and enjoyable.”

Sustainable Makeup That Doesn’t Compromise

TheGuideliner™ isn’t just about creating the perfect look—it’s also about doing so responsibly. In an industry where sustainability is often more of a buzzword than a practice, this product sets itself apart by genuinely committing to eco-friendly beauty.

The company makes the Guideliners™ from 100% organic, vegan soy-based pigments. This offers a kinder alternative to traditional eyeliners, which often rely on harsher chemicals and materials.

The company extends its commitment to sustainable makeup to the packaging as well. TheGuideliner™ uses recyclable and compostable materials, so customers can feel good about reducing their environmental footprint with each purchase. It’s a win-win: users get a high-quality, innovative product while supporting a brand that cares about the planet.

Inclusive Beauty Solutions for Everyone

One of the standout features of TheGuideliner™ is its emphasis on inclusivity. Beauty should be fun and accessible, and this solution guarantees that everyone, regardless of their abilities or makeup proficiency, can enjoy the process.

Individuals with motor skill challenges have praised the product notably. There are many people around the world that find traditional eyeliner application challenging. TheGuideliner™’s simple application method levels the playing field, allowing everyone to achieve the same flawless results.

But the brand doesn’t stop at inclusivity in usability. TheGuideliner™ also offers a variety of sizes and colors to suit different styles and preferences, from subtle and chic to bold and dramatic. Whether someone is looking to make a statement or just wants a little everyday glam, TheGuideliner™ has them covered.

What Consumers Are Saying

TheGuideliner™ launched in April 2024, and it’s already making waves in the beauty e-commerce space. The product has quickly attracted a loyal following, with glowing reviews from Australia, New Zealand, and the U.S.—key markets where the demand for sustainable and innovative beauty solutions is rising.

According to industry reports, the beauty e-commerce market in these regions is expected to grow significantly in the coming years. Forecasts predict a CAGR of 8-10% in Australia and New Zealand and 6-8% in the U.S. between 2024 and 2025.

Without a massive advertising push, TheGuideliner™ has relied on word of mouth and social media buzz to drive its growth. Users are not just buying the product—they’re raving about it.

People highlight how it simplifies their beauty routine and offers a reliable, long-lasting solution to the eyeliner woes they’ve faced for years. The product’s ability to stay put for up to three days without smudging or fading is a game-changer for many, making it a staple in their beauty arsenal.

What’s Next for TheGuideliner™

While TheGuideliner™ is off to an impressive start, the brand isn’t resting on its laurels. The beauty industry is competitive, and staying ahead means continually innovating. The company plans to expand its product line to include even more styles and colors, catering to a broader range of tastes and preferences.

Expanding into new markets is also on the horizon. With its commitment to eco-friendly beauty and inclusivity, TheGuideliner™ is well-positioned to impact regions increasingly prioritizing these values. The U.S., Australia, and New Zealand remain key areas of focus, where the brand will continue to build its presence and offer sustainable, inclusive beauty solutions.

“We’re excited about what the future holds,” says Pond. “Our focus will always be on listening to our customers and evolving our products to meet their needs. Everyone deserves to feel confident in their makeup, and we’re here to make that happen.”

Lifestyle

When Seasons Shift: Dr. Leeshe Grimes on Grief, Loneliness, and Finding Light Again

Published

3 days ago

February 22, 2026

Michelle Langton

Some emotional storms arrive without warning. A sudden change in weather, a holiday approaching, or even a bright sunny day can stir feelings that don’t match the world outside. For many people, the hardest seasons are not defined by temperature; they are defined by what’s happening inside, where grief and loneliness often move quietly.

This is the emotional terrain where Dr. Leeshe Grimes has spent her career doing some of her most meaningful work. As a psychotherapist, registered play therapist, retired U.S. Army combat veteran, and founder of Elevated Minds in the DMV area, she understands how deeply seasonal shifts and unresolved grief can affect people. Her upcoming books explore this very space, guiding readers through the emotional weight that can appear during different times of the year.

What sets Dr. Grimes apart is her ability to see clearly what many people overlook. Seasonal depression, for example, is usually tied to winter months. But she often sees it appear during warm, bright seasons, the times when the world seems happiest. For someone already grieving or feeling disconnected, watching others travel, celebrate, or gather can create its own kind of heaviness. Sunshine doesn’t always lift the mood; sometimes it highlights what feels missing.

The same misunderstanding surrounds grief. Society often treats it as a short-term experience with predictable phases and a clean ending. But in her practice, Dr. Grimes sees how grief keeps evolving. It doesn’t disappear on a timeline. It weaves itself into routines, memories, and milestones. People learn to carry it differently, but they rarely leave it behind completely. And that’s not failure, it’s human.

Her approach to mental health centers on truth rather than pressure. She encourages clients to acknowledge the emotions they try to hide: sadness that lingers longer than expected, moments of joy that feel out of place, and the waves of loneliness that return even when life seems stable. Instead of pushing for quick recovery, she focuses on helping people understand how emotions shift and how to care for themselves through those changes.

Much of her insight comes from her military years, where she witnessed the emotional toll of loss, transition, and constant survival. She saw how people continued functioning while carrying pain that had nowhere to go. That experience shaped her belief that healing requires space, space to feel, to speak, and to move through emotions without judgment.

In her clinical work today at Elevated Minds, she encourages people to build small, steady habits that anchor them during difficult seasons. Journaling helps them recognize patterns and name what feels heavy. Community support breaks the cycle of isolation. Therapy creates a place where emotions don’t have to be minimized or explained away. And intentional routines, daily sunlight, mindful breaks, and calm evenings help rebuild emotional balance.

Her upcoming books expand on these ideas, offering practical guidance for navigating both grief and seasonal depression. She focuses on helping readers understand that healing is not about escaping pain. It’s about learning how to live with it in a healthier way, honoring memories, acknowledging loneliness, and still allowing room for moments of light.

What makes Dr. Leeshe Grimes a compelling voice in mental health is her ability to bring language to experiences that many struggle to explain. She reminds people that emotional seasons don’t always match the weather and that there is no single path through grief. But within those shifts, she believes there is always a way forward.

The seasons will continue to change. And with the right tools, compassion, and support, people can change with them, finding steadiness, softness, and light again, one step at a time.