Lifestyle

Say Goodbye to Eyeliner Fails with TheGuideliner™

Published

1 year ago

September 2, 2024

Michelle Langton

Photo credit: TheGuideliner™

By: Mae Cornes

Good news is on the horizon for anyone who’s ever struggled to get their eyeliner just right. TheGuideliner™ is here to rescue makeup lovers from the dreaded uneven wings and smudged lines that have haunted them for years. With a fresh touch that blends practicality with eco-consciousness, TheGuideliner™ is shaking up the beauty scene and making winged eyeliner accessible to everyone—regardless of skill level.

Winged Eyeliner, Simplified

Let’s face it: winged eyeliner can be a real pain. It’s the ultimate makeup look, but achieving that perfect flick often feels like a game of chance. TheGuideliner™ promises to take the guesswork out of the equation with its innovative Peel, Press, and Seal method. Forget about shaky hands or the nerve-wracking symmetry check; this tool is designed to make the process foolproof.

The product features pre-shaped Guideliners™ infused with vegan, soy-based pigments. Users simply press them onto their eyelids, seal them with water and voilà! They have perfectly shaped wings in seconds.

It’s a simple yet brilliant solution that even makeup beginners can master. For seasoned pros, it’s a time-saving hack that makes sure flawless results every time.

“We wanted to create something that everyone could use, regardless of their experience with makeup,” says Charlie Pond, the mastermind behind TheGuideliner™. “It’s all about making beauty more accessible and enjoyable.”

Sustainable Makeup That Doesn’t Compromise

TheGuideliner™ isn’t just about creating the perfect look—it’s also about doing so responsibly. In an industry where sustainability is often more of a buzzword than a practice, this product sets itself apart by genuinely committing to eco-friendly beauty.

The company makes the Guideliners™ from 100% organic, vegan soy-based pigments. This offers a kinder alternative to traditional eyeliners, which often rely on harsher chemicals and materials.

The company extends its commitment to sustainable makeup to the packaging as well. TheGuideliner™ uses recyclable and compostable materials, so customers can feel good about reducing their environmental footprint with each purchase. It’s a win-win: users get a high-quality, innovative product while supporting a brand that cares about the planet.

Inclusive Beauty Solutions for Everyone

One of the standout features of TheGuideliner™ is its emphasis on inclusivity. Beauty should be fun and accessible, and this solution guarantees that everyone, regardless of their abilities or makeup proficiency, can enjoy the process.

Individuals with motor skill challenges have praised the product notably. There are many people around the world that find traditional eyeliner application challenging. TheGuideliner™’s simple application method levels the playing field, allowing everyone to achieve the same flawless results.

But the brand doesn’t stop at inclusivity in usability. TheGuideliner™ also offers a variety of sizes and colors to suit different styles and preferences, from subtle and chic to bold and dramatic. Whether someone is looking to make a statement or just wants a little everyday glam, TheGuideliner™ has them covered.

What Consumers Are Saying

TheGuideliner™ launched in April 2024, and it’s already making waves in the beauty e-commerce space. The product has quickly attracted a loyal following, with glowing reviews from Australia, New Zealand, and the U.S.—key markets where the demand for sustainable and innovative beauty solutions is rising.

According to industry reports, the beauty e-commerce market in these regions is expected to grow significantly in the coming years. Forecasts predict a CAGR of 8-10% in Australia and New Zealand and 6-8% in the U.S. between 2024 and 2025.

Without a massive advertising push, TheGuideliner™ has relied on word of mouth and social media buzz to drive its growth. Users are not just buying the product—they’re raving about it.

People highlight how it simplifies their beauty routine and offers a reliable, long-lasting solution to the eyeliner woes they’ve faced for years. The product’s ability to stay put for up to three days without smudging or fading is a game-changer for many, making it a staple in their beauty arsenal.

What’s Next for TheGuideliner™

While TheGuideliner™ is off to an impressive start, the brand isn’t resting on its laurels. The beauty industry is competitive, and staying ahead means continually innovating. The company plans to expand its product line to include even more styles and colors, catering to a broader range of tastes and preferences.

Expanding into new markets is also on the horizon. With its commitment to eco-friendly beauty and inclusivity, TheGuideliner™ is well-positioned to impact regions increasingly prioritizing these values. The U.S., Australia, and New Zealand remain key areas of focus, where the brand will continue to build its presence and offer sustainable, inclusive beauty solutions.

“We’re excited about what the future holds,” says Pond. “Our focus will always be on listening to our customers and evolving our products to meet their needs. Everyone deserves to feel confident in their makeup, and we’re here to make that happen.”

Lifestyle

Houseplant Styling Mistakes to Avoid in Home Décor

Published

3 hours ago

November 16, 2025

Michelle Langton

Bringing greenery indoors can instantly elevate a space — adding warmth, texture, and a sense of calm. However, styling houseplants successfully requires more than simply popping a fern in a corner and hoping for the best. From mismatched plant selections to poor placement and neglecting scale, even the most well-intentioned plant lovers can make styling missteps. Before you dive into your next indoor plant arrangement, it’s worth understanding the most common mistakes to avoid.

Whether you’re new to indoor greenery or a seasoned plant parent, brands like Hello Botanical make it easy to find the perfect plants and gifts that complement your interior style — but knowing how to display them properly will make all the difference.

Overcrowding Your Space with Too Many Plants
While it’s tempting to fill every available surface with greenery, too many plants can make your space feel cluttered and overwhelming. Each plant deserves breathing room to grow and be appreciated. Instead of bunching them together, try grouping a few in varying heights or textures for balance. A single large plant in a corner can make a stronger design statement than ten small ones scattered everywhere.

Ignoring Light Conditions
Aesthetics shouldn’t be your only consideration when placing plants. Many indoor plant styling mistakes stem from ignoring light needs. Some species, like fiddle leaf figs and succulents, crave bright indirect light, while others, such as snake plants or peace lilies, thrive in low-light corners. Assess the natural light in each room before choosing plants, and remember that not every green beauty will thrive on your coffee table or bathroom shelf.

Choosing the Wrong Pot or Planter
A pot isn’t just a decorative accessory — it affects your plant’s health and your home’s design balance. A mismatched or undersized pot can look awkward, while one without drainage can cause root rot. Select planters that complement your home’s aesthetic and suit each plant’s needs. Neutral ceramics, woven baskets, or textured terracotta pots can enhance the overall décor while allowing your greenery to shine.

Neglecting Scale and Proportion
One of the easiest ways to make a room look unbalanced is by ignoring scale. A tiny plant on a large table can feel lost, while an oversized monstera can overwhelm a small living room. Consider the proportions of your furniture and space before selecting plants. Taller plants like palms or rubber trees add height and drama, while trailing species such as pothos or string of pearls can soften shelves and hanging corners beautifully.

Forgetting to Mix Textures and Colours
Just as you’d layer textures and tones in your furnishings, apply the same principle to your plant styling. Combining different leaf shapes, shades of green, and plant structures creates visual interest. Pair glossy leaves with matte ones, upright plants with cascading varieties, and bold tropicals with delicate ferns. A well-curated mix feels intentional rather than chaotic.

Over-Decorating Around Your Plants
Plants are statement-makers in their own right. Surrounding them with too many decorative objects — candles, vases, or trinkets — can detract from their natural beauty. Let the greenery breathe and become a focal point. A simple setup often feels more elegant and modern than a crowded display.

Forgetting Functionality in Key Spaces
While plants bring undeniable style, practicality matters too. Avoid placing trailing vines where they’ll get tangled in workspace cords or near entryways where they can be knocked over. Similarly, keep moisture-loving plants away from electronics and ensure any planters with drainage are placed on trays to protect your floors and furniture.

Ignoring Consistency Across Your Home
Houseplants look their best when they contribute to a cohesive theme. Instead of choosing random species for each room, think about your home’s overall design. Are you going for a minimalist, Scandinavian aesthetic or something more lush and tropical? Repeating a few plant types or pot styles throughout creates unity and flow.

Overlooking Plant Care as Part of the Design
No matter how beautifully you style your plants, unhealthy or neglected greenery can spoil the look. Regular pruning, wiping leaves, and rotating pots to ensure even growth are key parts of maintaining your interior aesthetic. Healthy, thriving plants add vibrancy and life that no artificial décor can replicate.

Forgetting That Less Can Be More
Finally, remember that plants should enhance your décor, not dominate it. A few strategically placed, well-cared-for plants can transform a home far more effectively than a jungle of mismatched greenery. Focus on quality over quantity, and choose each plant intentionally to fit your style, lighting, and lifestyle.

When styled thoughtfully, houseplants can turn a space into a peaceful, inviting sanctuary

Avoiding these common mistakes helps you highlight their beauty while keeping your interiors cohesive and clutter-free. Whether you’re refreshing a single room or curating a lush indoor garden, start small, observe what works, and grow your collection with care.