Lifestyle
Say Goodbye to Eyeliner Fails with TheGuideliner™

By: Mae Cornes
Good news is on the horizon for anyone who’s ever struggled to get their eyeliner just right. TheGuideliner™ is here to rescue makeup lovers from the dreaded uneven wings and smudged lines that have haunted them for years. With a fresh touch that blends practicality with eco-consciousness, TheGuideliner™ is shaking up the beauty scene and making winged eyeliner accessible to everyone—regardless of skill level.
Winged Eyeliner, Simplified
Let’s face it: winged eyeliner can be a real pain. It’s the ultimate makeup look, but achieving that perfect flick often feels like a game of chance. TheGuideliner™ promises to take the guesswork out of the equation with its innovative Peel, Press, and Seal method. Forget about shaky hands or the nerve-wracking symmetry check; this tool is designed to make the process foolproof.
The product features pre-shaped Guideliners™ infused with vegan, soy-based pigments. Users simply press them onto their eyelids, seal them with water and voilà! They have perfectly shaped wings in seconds.
It’s a simple yet brilliant solution that even makeup beginners can master. For seasoned pros, it’s a time-saving hack that makes sure flawless results every time.
“We wanted to create something that everyone could use, regardless of their experience with makeup,” says Charlie Pond, the mastermind behind TheGuideliner™. “It’s all about making beauty more accessible and enjoyable.”
Sustainable Makeup That Doesn’t Compromise
TheGuideliner™ isn’t just about creating the perfect look—it’s also about doing so responsibly. In an industry where sustainability is often more of a buzzword than a practice, this product sets itself apart by genuinely committing to eco-friendly beauty.
The company makes the Guideliners™ from 100% organic, vegan soy-based pigments. This offers a kinder alternative to traditional eyeliners, which often rely on harsher chemicals and materials.
The company extends its commitment to sustainable makeup to the packaging as well. TheGuideliner™ uses recyclable and compostable materials, so customers can feel good about reducing their environmental footprint with each purchase. It’s a win-win: users get a high-quality, innovative product while supporting a brand that cares about the planet.
Inclusive Beauty Solutions for Everyone
One of the standout features of TheGuideliner™ is its emphasis on inclusivity. Beauty should be fun and accessible, and this solution guarantees that everyone, regardless of their abilities or makeup proficiency, can enjoy the process.
Individuals with motor skill challenges have praised the product notably. There are many people around the world that find traditional eyeliner application challenging. TheGuideliner™’s simple application method levels the playing field, allowing everyone to achieve the same flawless results.
But the brand doesn’t stop at inclusivity in usability. TheGuideliner™ also offers a variety of sizes and colors to suit different styles and preferences, from subtle and chic to bold and dramatic. Whether someone is looking to make a statement or just wants a little everyday glam, TheGuideliner™ has them covered.
What Consumers Are Saying
TheGuideliner™ launched in April 2024, and it’s already making waves in the beauty e-commerce space. The product has quickly attracted a loyal following, with glowing reviews from Australia, New Zealand, and the U.S.—key markets where the demand for sustainable and innovative beauty solutions is rising.
According to industry reports, the beauty e-commerce market in these regions is expected to grow significantly in the coming years. Forecasts predict a CAGR of 8-10% in Australia and New Zealand and 6-8% in the U.S. between 2024 and 2025.
Without a massive advertising push, TheGuideliner™ has relied on word of mouth and social media buzz to drive its growth. Users are not just buying the product—they’re raving about it.
People highlight how it simplifies their beauty routine and offers a reliable, long-lasting solution to the eyeliner woes they’ve faced for years. The product’s ability to stay put for up to three days without smudging or fading is a game-changer for many, making it a staple in their beauty arsenal.
What’s Next for TheGuideliner™
While TheGuideliner™ is off to an impressive start, the brand isn’t resting on its laurels. The beauty industry is competitive, and staying ahead means continually innovating. The company plans to expand its product line to include even more styles and colors, catering to a broader range of tastes and preferences.
Expanding into new markets is also on the horizon. With its commitment to eco-friendly beauty and inclusivity, TheGuideliner™ is well-positioned to impact regions increasingly prioritizing these values. The U.S., Australia, and New Zealand remain key areas of focus, where the brand will continue to build its presence and offer sustainable, inclusive beauty solutions.
“We’re excited about what the future holds,” says Pond. “Our focus will always be on listening to our customers and evolving our products to meet their needs. Everyone deserves to feel confident in their makeup, and we’re here to make that happen.”
Lifestyle
Office Logix Shop Transforms the Refurbished Office Furniture World

Office Logix Shop, founded in 2015 by Obada Mzaik and Kamal Haykal, grew from a garage-based startup into a major force in the refurbished office furniture market. The company runs a showroom in Lewis Center, Ohio, and operates a 60,000-square-foot warehouse, showing its rapid expansion. The demand for sustainable office furniture has propelled its growth in today’s environmentally aware market.
“We started this business with a dream to create comfortable, productive workspaces for everyone,” says Obada Mzaik, co-owner and COO of Office Logix Shop. “Our garage operation has transformed into a full-scale business, showing our dedication to excellence.”
Custom Designs Transform Office Comfort
Office Logix Shop has created specialized accessories, focusing on headrests for various chair models. The company earned a patent for one of its headrest designs and is pursuing more patents.
“We excel beyond refurbishment,” Mzaik explains. “Our product line includes headrest accessories and high-quality chair parts, which we engineered for superior ergonomic support and lasting performance.”
Office Logix Shop created the first headrest for the Mirra 2 and Embody, as well as the Leap V2 Headrests. Customers and industry experts have praised its ergonomic designs, valuing its products’ blend of comfort and durability.
Market Success: A $6.5 Million Growth Story
Office Logix Shop generates annual revenue of $6.5 million, with a yearly growth rate of 35%. The company served over 12,000 customers in the past year, specializing in refurbishing premium brand chairs like Herman Miller and Steelcase. Its bestsellers include the Leap V2 Headrest, Embody Headrest, seat mesh for Aeron chairs (Size B and C), and refurbished Classic Aeron and Leap V2 chairs.
“Our competitive prices and quality standards make us stand out,” Kamal Haykal, co-owner and CEO of Office Logix Shop, states. “We provide complete solutions in the market, offering premium refurbished office furniture and original products.” Its attention to detail has built a loyal customer base across the United States, with repeat customers driving its growth.
Customer Power: Redefining Furniture Service
Office Logix Shop solves customer challenges through premium refurbished products at lower prices than new items. It stocks a complete inventory of chair parts for refurbishment and creates tutorial videos to help small refurbishers and customers repair their chairs. “Office Logix Shop transforms workspaces, one chair at a time,” Mzaik states.
Its customer support extends beyond sales. It offers a 30-day return policy and a hands-on showroom experience where customers test and compare different products. The company’s repair guides help businesses and individuals maintain their office furniture investments, building a community of skilled customers.
Future Path: Creating Original Designs
Office Logix Shop is expanding its presence in the high-end office furniture space by continuing to grow its line of signature ergonomic chairs. “We want to keep building on what we’ve started,” says Mzaik. “With our current models, the Nova and the Midan, we’re already offering premium comfort and design at a more accessible price point. Now we’re planning to expand even further, creating more ergonomic seating solutions that are not only high-end but also affordable for everyone.”
The company aims to evolve from a refurbished office furniture specialist to becoming a manufacturer. Office Logix Shop continues to adapt and create, strengthening its position in the office furniture market while prioritizing sustainability and customer satisfaction. Its next phase will bring new products that reflect its competence in ergonomics and sustainability.
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