Business

Singing for Her Supper: Victoria Kennedy, Former Opera Singer Builds a 6-Figure Business

Published

5 years ago

October 27, 2020

As a creative entrepreneur, it’s easy to fall into the trap of trading hours for dollars. This is especially true when you’re just getting started with marketing and haven’t discovered a lead generation system that works for you.

While setting up systems can be challenging, you have skills you can leverage to build a lucrative business. All you need to do is put your creative skills to work building your personal brand.

From Opera Singer to High Powered Publicist

Before you roll your eyes and click away, consider Victoria Kennedy’s story. Victoria is a trained, professional opera singer. Singing with the likes of Andrea Bocelli, she toured all over Europe singing in castles and cathedrals. She even had a #1 hit single topping the iTunes classical chart in Europe.

Did all of this happen to Victoria by chance? No. She realized early on that unless she figured out how to get people to buy her music, she’d be singing for change in the park. So, Victoria set to work figuring out the P.R. world.

This turned out to be a smart decision. Not only did Victoria build a name for herself in the opera world, but also when the bottom fell out of her music career, she was able to pivot without skipping a beat. In fact, Victoria built her brand new business to six figures in less than nine months.

That’s right. When the government refused to renew Victoria’s work visa, she was forced to leave her fairytale opera tour and her career as a performer. But Victoria reinvented herself as a P.R. expert and now she’s helping others build personal brands too!

How to Build Your Personal Brand

The greatest benefit to building your brand through digital marketing and online P.R. is that there are no gatekeepers. Scaling your online business is totally in your hands.

Here are Victoria’s top five tips for growing and sustaining a monetizable brand:

1. Build a loyal fanbase.

As a performer, Victoria learned the most important credibility factor is having a loyal group of true fans. Thanks to social media platforms like Tik Tok, Facebook, and Instagram, digital marketers can release their work directly to their customers whenever they want. At first, consistency is key. Create authentic content that you know speaks to your true fans and they will find you. Once your audience is built, the sky’s the limit.

2. Collaborate with others.

Find other entrepreneurs and marketers to collaborate with. Earned media is a great way to market yourself. Find podcast hosts and others with a ready-built platform who want to share your expertise with their audiences. This will expand your reach quickly.

3. Use e-commerce to monetize your brand.

Whether or not you’re in a product-based business, you can come up with merchandise to sell. Get creative and think about what your true fans might want to buy from you if you had an online store full. Figure out how to use social media to direct your fans to your e-comm store and you’ll literally make money while you sleep.

4. Showcase your talent.

When you’re building a personal brand, that means you are the main attraction. So you’ll want to think of creative ways to showcase your talent. Sure, having a YouTube channel where you share testimonials and give prospects a front row seat to how you work is a great idea, but think outside the box too. Aim high and don’t give up on those big publicity dreams.

5. Get into top publications.

The final piece of the personal branding puzzle is at the core of publicity. Create some content, or better yet, find a talented publicist who can create content for you and get into some of the best publications in your industry. This is the fastest way to get featured where your customers are looking for you.

If you’re stuck trading hours for dollars, it’s time to invest in your personal brand. Victoria can show you how to grow a six-figure personal brand with a strategy that pays for itself.

Victoria Kennedy is the CEO of Victorious PR. Her team helps artists and performers build their personal brands without spending a dime on ads. Using what she learned about the P.R. world as an opera singer, Victoria grew her business from $0 to 6 figures in less than 90 days. She can do the same for your brand. Learn more about Victoria here: https://victoriakennedyofficial.com/

Business

Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi

Published

6 days ago

April 1, 2026

Matthew Wiles

Photo Courtesy of: YesLawyer

Byline: Andi Stark

For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.

Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system

Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?

A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.

Q: How does the process work once someone contacts the platform?

A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.

Q: Where does artificial intelligence fit into that process, and where does it stop?

A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.

Q: What problem is this model trying to solve in the current legal system?

A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.

Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?

A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.

Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?

A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.

Q: Does this model risk favoring only the most profitable cases?

A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.

Measuring Impact Over Time

YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.

The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.