Business
Singing for Her Supper: Victoria Kennedy, Former Opera Singer Builds a 6-Figure Business

As a creative entrepreneur, it’s easy to fall into the trap of trading hours for dollars. This is especially true when you’re just getting started with marketing and haven’t discovered a lead generation system that works for you.
While setting up systems can be challenging, you have skills you can leverage to build a lucrative business. All you need to do is put your creative skills to work building your personal brand.
From Opera Singer to High Powered Publicist
Before you roll your eyes and click away, consider Victoria Kennedy’s story. Victoria is a trained, professional opera singer. Singing with the likes of Andrea Bocelli, she toured all over Europe singing in castles and cathedrals. She even had a #1 hit single topping the iTunes classical chart in Europe.
Did all of this happen to Victoria by chance? No. She realized early on that unless she figured out how to get people to buy her music, she’d be singing for change in the park. So, Victoria set to work figuring out the P.R. world.
This turned out to be a smart decision. Not only did Victoria build a name for herself in the opera world, but also when the bottom fell out of her music career, she was able to pivot without skipping a beat. In fact, Victoria built her brand new business to six figures in less than nine months.
That’s right. When the government refused to renew Victoria’s work visa, she was forced to leave her fairytale opera tour and her career as a performer. But Victoria reinvented herself as a P.R. expert and now she’s helping others build personal brands too!
How to Build Your Personal Brand
The greatest benefit to building your brand through digital marketing and online P.R. is that there are no gatekeepers. Scaling your online business is totally in your hands.
Here are Victoria’s top five tips for growing and sustaining a monetizable brand:
1. Build a loyal fanbase.
As a performer, Victoria learned the most important credibility factor is having a loyal group of true fans. Thanks to social media platforms like Tik Tok, Facebook, and Instagram, digital marketers can release their work directly to their customers whenever they want. At first, consistency is key. Create authentic content that you know speaks to your true fans and they will find you. Once your audience is built, the sky’s the limit.
2. Collaborate with others.
Find other entrepreneurs and marketers to collaborate with. Earned media is a great way to market yourself. Find podcast hosts and others with a ready-built platform who want to share your expertise with their audiences. This will expand your reach quickly.
3. Use e-commerce to monetize your brand.
Whether or not you’re in a product-based business, you can come up with merchandise to sell. Get creative and think about what your true fans might want to buy from you if you had an online store full. Figure out how to use social media to direct your fans to your e-comm store and you’ll literally make money while you sleep.
4. Showcase your talent.
When you’re building a personal brand, that means you are the main attraction. So you’ll want to think of creative ways to showcase your talent. Sure, having a YouTube channel where you share testimonials and give prospects a front row seat to how you work is a great idea, but think outside the box too. Aim high and don’t give up on those big publicity dreams.
5. Get into top publications.
The final piece of the personal branding puzzle is at the core of publicity. Create some content, or better yet, find a talented publicist who can create content for you and get into some of the best publications in your industry. This is the fastest way to get featured where your customers are looking for you.
If you’re stuck trading hours for dollars, it’s time to invest in your personal brand. Victoria can show you how to grow a six-figure personal brand with a strategy that pays for itself.
Victoria Kennedy is the CEO of Victorious PR. Her team helps artists and performers build their personal brands without spending a dime on ads. Using what she learned about the P.R. world as an opera singer, Victoria grew her business from $0 to 6 figures in less than 90 days. She can do the same for your brand. Learn more about Victoria here: https://victoriakennedyofficial.com/
Business
High Volume, High Value: The Business Logic Behind Black Banx’s Growth

In fintech, success no longer hinges on legacy prestige or brick-and-mortar branches—it’s about speed, scale, and precision. Black Banx, under the leadership of founder and CEO Michael Gastauer, has exemplified this model, turning its high-volume approach into high-value results.
The company’s Q1 2025 performance tells the story: $1.6 billion in pre-tax profit, $4.3 billion in revenue, and 9 million new customers added, bringing its total customer base to 78 million across 180+ countries.
But behind the numbers lies a carefully calibrated business model built for exponential growth. Here’s how Black Banx’s strategy of scale is redefining what profitable banking looks like in the digital age.
Scaling at Speed: Why Volume Matters
Unlike traditional banks, which often focus on deepening relationships with a limited set of customers, Black Banx thrives on breadth and transactional frequency. Its digital infrastructure supports onboarding millions of users instantly, with zero physical presence required. Customers can open accounts within minutes and transact across 28 fiat currencies and 2 cryptocurrencies (Bitcoin and Ethereum) from anywhere in the world.
Each customer interaction—whether it’s a cross-border transfer, crypto exchange, or FX transaction—feeds directly into Black Banx’s revenue engine. At scale, these micro-interactions yield macro results.
Real-Time, Global Payments at the Core
One of Black Banx’s most powerful value propositions is real-time cross-border payments. By enabling instant fund transfers across currencies and countries, the platform removes the frictions associated with SWIFT-based systems and legacy banking networks.
This service, used by individuals and businesses alike, generates:
- Volume-based revenue from transaction fees
- Exchange spreads on currency conversion
- Premium service income from business clients managing international payroll or vendor payments
With operations in underserved regions like Africa, South Asia, and Latin America, Black Banx is not only increasing volume—it’s tapping into fast-growing financial ecosystems overlooked by legacy banks.
The Flywheel Effect of Crypto Integration
Crypto capabilities have added another dimension to the company’s high-volume model. As of Q1 2025, 20% of all Black Banx transactions involved cryptocurrency, including:
- Crypto-to-fiat and fiat-to-crypto exchanges
- Crypto deposits and withdrawals
- Payments using Bitcoin or Ethereum
The crypto integration attracts both retail users and blockchain-native businesses, enabling them to:
- Access traditional banking rails
- Convert assets seamlessly
- Operate with lower transaction fees than those found in standard financial systems
By being one of the few regulated platforms offering full banking and crypto support, Black Banx is monetizing the convergence of two financial worlds.
Optimized for Operational Efficiency
High volume is only profitable when costs are contained—and Black Banx has engineered its operations to be lean from day one. With a cost-to-income ratio of just 63% in Q1 2025, it operates significantly more efficiently than most global banks.
Key enablers of this cost efficiency include:
- AI-driven compliance and customer support
- Cloud-native architecture
- Automated onboarding and KYC processes
- Digital-only servicing without expensive physical infrastructure
The outcome is a platform that not only scales, but does so without sacrificing margin—each new customer contributes to profit rather than diluting it.
Business Clients: The Value Multiplier
While Black Banx’s massive customer base is largely consumer-driven, its business clients are high-value accelerators. From SMEs and startups to crypto firms and global freelancers, businesses use Black Banx for:
- International transactions
- Multi-currency payroll
- Crypto-fiat settlements
- Supplier payments and invoicing
These clients tend to:
- Transact more frequently
- Use a broader range of services
- Generate significantly higher revenue per user
Moreover, Black Banx’s API integrations and tailored enterprise solutions lock in these clients for the long term, reinforcing predictable and scalable growth.
Monetizing the Ecosystem, Not Just the Account
The genius of Black Banx’s model is that it monetizes not just accounts, but entire customer journeys. A user might:
- Onboard in minutes
- Deposit funds from a crypto wallet
- Exchange currencies
- Pay an overseas vendor
- Withdraw to a local bank account
Each of these actions touches a different monetization lever—FX spread, transaction fee, crypto conversion, or premium service charge. With 78 million customers doing variations of this at global scale, the cumulative financial impact becomes immense.
Strategic Expansion, Not Blind Growth
Unlike many fintechs that chase customer acquisition without a clear monetization path, Black Banx aligns its growth with strategic market opportunities. Its expansion into underbanked and high-demand markets ensures that:
- Customer acquisition costs stay low
- Services meet genuine needs (e.g., cross-border income, crypto access)
- Revenue per user grows over time
It’s not just about acquiring more customers—it’s about acquiring the right customers, in the right markets, with the right needs.
The Future Belongs to Scalable Banking
Black Banx’s ability to transform high-volume engagement into high-value profitability is more than just a fintech success—it’s a signal of what the future of banking looks like. In a world where agility, efficiency, and inclusion define competitive advantage, Black Banx has created a blueprint for digital banking dominance.
With $1.6 billion in quarterly profit, nearly 80 million users, and services that span the globe and the blockchain, the company is no longer just scaling—it’s compounding. Each new user, each transaction, and each feature builds upon the last.
This is not the story of a bank growing.
This is the story of a bank accelerating.
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