As a creative entrepreneur, it’s easy to fall into the trap of trading hours for dollars. This is especially true when you’re just getting started with marketing and haven’t discovered a lead generation system that works for you.
While setting up systems can be challenging, you have skills you can leverage to build a lucrative business. All you need to do is put your creative skills to work building your personal brand.
From Opera Singer to High Powered Publicist
Before you roll your eyes and click away, consider Victoria Kennedy’s story. Victoria is a trained, professional opera singer. Singing with the likes of Andrea Bocelli, she toured all over Europe singing in castles and cathedrals. She even had a #1 hit single topping the iTunes classical chart in Europe.
Did all of this happen to Victoria by chance? No. She realized early on that unless she figured out how to get people to buy her music, she’d be singing for change in the park. So, Victoria set to work figuring out the P.R. world.
This turned out to be a smart decision. Not only did Victoria build a name for herself in the opera world, but also when the bottom fell out of her music career, she was able to pivot without skipping a beat. In fact, Victoria built her brand new business to six figures in less than nine months.
That’s right. When the government refused to renew Victoria’s work visa, she was forced to leave her fairytale opera tour and her career as a performer. But Victoria reinvented herself as a P.R. expert and now she’s helping others build personal brands too!
How to Build Your Personal Brand
The greatest benefit to building your brand through digital marketing and online P.R. is that there are no gatekeepers. Scaling your online business is totally in your hands.
Here are Victoria’s top five tips for growing and sustaining a monetizable brand:
1. Build a loyal fanbase.
As a performer, Victoria learned the most important credibility factor is having a loyal group of true fans. Thanks to social media platforms like Tik Tok, Facebook, and Instagram, digital marketers can release their work directly to their customers whenever they want. At first, consistency is key. Create authentic content that you know speaks to your true fans and they will find you. Once your audience is built, the sky’s the limit.
2. Collaborate with others.
Find other entrepreneurs and marketers to collaborate with. Earned media is a great way to market yourself. Find podcast hosts and others with a ready-built platform who want to share your expertise with their audiences. This will expand your reach quickly.
3. Use e-commerce to monetize your brand.
Whether or not you’re in a product-based business, you can come up with merchandise to sell. Get creative and think about what your true fans might want to buy from you if you had an online store full. Figure out how to use social media to direct your fans to your e-comm store and you’ll literally make money while you sleep.
4. Showcase your talent.
When you’re building a personal brand, that means you are the main attraction. So you’ll want to think of creative ways to showcase your talent. Sure, having a YouTube channel where you share testimonials and give prospects a front row seat to how you work is a great idea, but think outside the box too. Aim high and don’t give up on those big publicity dreams.
5. Get into top publications.
The final piece of the personal branding puzzle is at the core of publicity. Create some content, or better yet, find a talented publicist who can create content for you and get into some of the best publications in your industry. This is the fastest way to get featured where your customers are looking for you.
If you’re stuck trading hours for dollars, it’s time to invest in your personal brand. Victoria can show you how to grow a six-figure personal brand with a strategy that pays for itself.
Victoria Kennedy is the CEO of Victorious PR. Her team helps artists and performers build their personal brands without spending a dime on ads. Using what she learned about the P.R. world as an opera singer, Victoria grew her business from $0 to 6 figures in less than 90 days. She can do the same for your brand. Learn more about Victoria here: https://victoriakennedyofficial.com/
Branden Condy Is Here to Leave a Legacy
Branden Condy is a true innovator. He has made a fortune from scratch, and his influence keeps growing. Apart from amassing hundreds of thousands of loyal supporters who he is happy to mentor, the entrepreneur wants to leave a legacy that will serve as a powerful inspiration for those who choose to follow in his footsteps.
Condy’s story is a classic rags-to-riches saga. He grew up with almost nothing. He did several odd jobs, such as cleaning cars, bartending, and working as a boat boy. “I did what I had to do to make ends meet. I didn’t particularly enjoy doing those jobs, but I had to eat,” he says. Soon enough, Branden realized that he needed to completely reject the status quo and pave his own way to financial freedom.
He began studying the online space and eventually founded his online store on Amazon. “Amazon Automation was huge for me. It works on a drop-shipping principle, and it allows you to sell thousands of products to billions of people around the globe. Once you gain traction and your store takes off, the sky’s the limit. You are literally making money while you sleep, and I can’t think of anything better than that,” Condy says.
He went from a bartender to an Instagram influencer and a business owner in just 45 days. While his story is surreal, it is definitely something that can realistically be accomplished with the right mindset. This is why Branden wants to leave a legacy of motivation and knowledge to aspiring entrepreneurs who can dramatically transform their lives, much like he did.
“I want to be remembered as someone worthy of respect. And the best way to be respected is to provide value. Life is a two-way street, and if you want people to follow you, you have to give them a good reason to,” he shares.
For Condy, everything starts with confidence. He firmly believes that every new entrepreneur, or every person for that matter, needs to believe in themselves first. Then, they need to formulate a strategy that would take them where they need to go. Finally, they have to assemble a skilled team around themselves. “I can’t stress this enough: having a team around you is key. I could never grow my business as fast as I am if I didn’t have a team of dedicated and motivated people around me,” says Branden.
“I’m focused on helping people reach their full potential. I see countless Millennials on Instagram, for example, who complain about the economy. Yes, the economy is unpredictable, but you need to learn the basic principles that will help you withstand any and all changes. I want to motivate people in different areas. Working out and taking care of their health, building a business, developing their own personal style, and helping them feel more confident, this is what I’m trying to leave behind as my legacy,” he says.
His tips have been received exceptionally well. He has over 250,000 followers on Instagram alone, and that number keeps growing. People identify with Branden’s authenticity. He is someone who has been through the struggle and overcame it. Each piece of content that he shares is focused on spreading this message. If he had to choose one simple message to share with the world, the entrepreneur would go for “bet on yourself,” as he wants people to step into their power and realize their potential.
For more news, updates, tips, and motivation from Branden Condy, follow him on Instagram.
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