Business

Singing for Her Supper: Victoria Kennedy, Former Opera Singer Builds a 6-Figure Business

Published

4 years ago

October 27, 2020

As a creative entrepreneur, it’s easy to fall into the trap of trading hours for dollars. This is especially true when you’re just getting started with marketing and haven’t discovered a lead generation system that works for you.

While setting up systems can be challenging, you have skills you can leverage to build a lucrative business. All you need to do is put your creative skills to work building your personal brand.

From Opera Singer to High Powered Publicist

Before you roll your eyes and click away, consider Victoria Kennedy’s story. Victoria is a trained, professional opera singer. Singing with the likes of Andrea Bocelli, she toured all over Europe singing in castles and cathedrals. She even had a #1 hit single topping the iTunes classical chart in Europe.

Did all of this happen to Victoria by chance? No. She realized early on that unless she figured out how to get people to buy her music, she’d be singing for change in the park. So, Victoria set to work figuring out the P.R. world.

This turned out to be a smart decision. Not only did Victoria build a name for herself in the opera world, but also when the bottom fell out of her music career, she was able to pivot without skipping a beat. In fact, Victoria built her brand new business to six figures in less than nine months.

That’s right. When the government refused to renew Victoria’s work visa, she was forced to leave her fairytale opera tour and her career as a performer. But Victoria reinvented herself as a P.R. expert and now she’s helping others build personal brands too!

How to Build Your Personal Brand

The greatest benefit to building your brand through digital marketing and online P.R. is that there are no gatekeepers. Scaling your online business is totally in your hands.

Here are Victoria’s top five tips for growing and sustaining a monetizable brand:

1. Build a loyal fanbase.

As a performer, Victoria learned the most important credibility factor is having a loyal group of true fans. Thanks to social media platforms like Tik Tok, Facebook, and Instagram, digital marketers can release their work directly to their customers whenever they want. At first, consistency is key. Create authentic content that you know speaks to your true fans and they will find you. Once your audience is built, the sky’s the limit.

2. Collaborate with others.

Find other entrepreneurs and marketers to collaborate with. Earned media is a great way to market yourself. Find podcast hosts and others with a ready-built platform who want to share your expertise with their audiences. This will expand your reach quickly.

3. Use e-commerce to monetize your brand.

Whether or not you’re in a product-based business, you can come up with merchandise to sell. Get creative and think about what your true fans might want to buy from you if you had an online store full. Figure out how to use social media to direct your fans to your e-comm store and you’ll literally make money while you sleep.

4. Showcase your talent.

When you’re building a personal brand, that means you are the main attraction. So you’ll want to think of creative ways to showcase your talent. Sure, having a YouTube channel where you share testimonials and give prospects a front row seat to how you work is a great idea, but think outside the box too. Aim high and don’t give up on those big publicity dreams.

5. Get into top publications.

The final piece of the personal branding puzzle is at the core of publicity. Create some content, or better yet, find a talented publicist who can create content for you and get into some of the best publications in your industry. This is the fastest way to get featured where your customers are looking for you.

If you’re stuck trading hours for dollars, it’s time to invest in your personal brand. Victoria can show you how to grow a six-figure personal brand with a strategy that pays for itself.

Victoria Kennedy is the CEO of Victorious PR. Her team helps artists and performers build their personal brands without spending a dime on ads. Using what she learned about the P.R. world as an opera singer, Victoria grew her business from $0 to 6 figures in less than 90 days. She can do the same for your brand. Learn more about Victoria here: https://victoriakennedyofficial.com/

Business

This Skincare Tech Startup Is Changing the Face of Beauty

Published

1 week ago

September 24, 2024

Rosario Farell

People want healthy skin to look and feel their best, which also means they want products that deliver visible results. Despite technological advancements, many consumers still grapple with common skin concerns like wrinkles, dark spots, and acne. The market is flooded with products promising miraculous results, yet few deliver. This is where Solawave comes in.

A leader in skincare technology, Solawave is redefining healthy skin by making advanced skincare accessible and effective. Solawave offers a transformative solution to common skin problems by combining cutting-edge technology with a sleek design. Their flagship product, the Radiant Renewal Red Light Therapy Wand, has taken the beauty industry by storm.

The Problem: Limited Access to Effective Skincare Solutions

Many topical treatments fail to deliver lasting results, and professional office treatments are often expensive and inaccessible. Solawave addresses this by offering high-quality, affordable skincare tools that provide spa-like results at home, ensuring professional care is available to everyone.

The Solution: Solawave’s Unique Approach

One example is the Solawave Wand, which integrates four potent technologies into one: red light therapy, galvanic current, therapeutic warmth, and massage to improve skin tone, texture, and overall appearance, merging professional-quality treatments with the convenience of at-home use for a modern, intuitive skincare experience. This revolutionary multi-modality tool offers a complete solution that saves time and money by addressing several skin issues simultaneously.

The Story Behind Solawave

Andrew Silberstein founded Solawave after battling severe acne his entire life. Andrew learned about the advantages of red light therapy after experimenting with a variety of therapies, including Accutane, which is often very harsh on the skin. However, he discovered that red light office treatments were expensive and other treatments like chemical peels were painful and inconvenient.

Andrew set out to find a solution that combined the comfort of at-home use with the success of expert treatments to make effective and affordable skincare more accessible.

Unique Products and Services

Solawave offers a wide range of skincare products, including at-home red light therapy, all of which are designed to address skin issues safely and effectively. Their Radiant Renewal Wand is a multiple award-winning tool that revitalizes the skin and supports healthy collagen while diminishing the appearance of wrinkles, dark spots, puffiness, and blemishes.

Solawave distinguishes itself from other skincare companies by embracing core values that drive its success, including:

Modern Technology: Proprietary technologies provide more thorough and structured skincare treatments by combining many modalities into a single device.

Accessibility: Solawave makes advanced skincare available to everyone by providing professional-grade equipment at a reasonable cost.

User-Friendly Design: Products are designed to be simple and comfortable, encouraging regular usage and improving outcomes.

Customer-Centric: Customer input is used to create and improve products on a consistent basis. According to Solawave reviews, it’s clear that customers feel heard and valued by the company.

Since its founding in 2020, Solawave has gained an excellent reputation in the skincare industry. The Radiant Renewal Wand is one of the most popular skincare tools on the market, and the brand has earned over 20 honors for its innovative and effective products.

Dermatologists and plastic surgeons who have endorsed Solawave products attest to the company’s success and dependability of its products. With more than 700,000 satisfied clients, the business has become a celebrity go-to for skincare, and prominent retailers, including Ulta Beauty, Nordstrom, Neiman Marcus, and Goop, are now carrying the company’s products.

The Future of Solawave

Solawave aims to make high-quality, affordable skincare equipment accessible to customers worldwide. In addition, they are committed to expanding their product line to include spa-quality at-home skincare solutions, such as body care items, that bring professional results into everyday routines.

Red light therapy devices are changing at-home skincare regimens, and Solawave is well-positioned to maintain its leadership position in skincare products because of its dedication to practical design, competitive pricing, and tangible outcomes. Their technology and equipment can help improve your skincare routine, regardless of whether you’re suffering from issues with your skin, a skincare fanatic, or looking for anti-aging therapies.

Visit the Solawave website today and embrace the future of skincare.