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Singing for Her Supper: Victoria Kennedy, Former Opera Singer Builds a 6-Figure Business




As a creative entrepreneur, it’s easy to fall into the trap of trading hours for dollars. This is especially true when you’re just getting started with marketing and haven’t discovered a lead generation system that works for you.

While setting up systems can be challenging, you have skills you can leverage to build a lucrative business. All you need to do is put your creative skills to work building your personal brand.

From Opera Singer to High Powered Publicist

Before you roll your eyes and click away, consider Victoria Kennedy’s story. Victoria is a trained, professional opera singer. Singing with the likes of Andrea Bocelli, she toured all over Europe singing in castles and cathedrals. She even had a #1 hit single topping the iTunes classical chart in Europe.

Did all of this happen to Victoria by chance? No. She realized early on that unless she figured out how to get people to buy her music, she’d be singing for change in the park. So, Victoria set to work figuring out the P.R. world.

This turned out to be a smart decision. Not only did Victoria build a name for herself in the opera world, but also when the bottom fell out of her music career, she was able to pivot without skipping a beat. In fact, Victoria built her brand new business to six figures in less than nine months.

That’s right. When the government refused to renew Victoria’s work visa, she was forced to leave her fairytale opera tour and her career as a performer. But Victoria reinvented herself as a P.R. expert and now she’s helping others build personal brands too!

How to Build Your Personal Brand

The greatest benefit to building your brand through digital marketing and online P.R. is that there are no gatekeepers. Scaling your online business is totally in your hands.   

Here are Victoria’s top five tips for growing and sustaining a monetizable brand:

1. Build a loyal fanbase.

As a performer, Victoria learned the most important credibility factor is having a loyal group of true fans. Thanks to social media platforms like Tik Tok, Facebook, and Instagram, digital marketers can release their work directly to their customers whenever they want. At first, consistency is key. Create authentic content that you know speaks to your true fans and they will find you. Once your audience is built, the sky’s the limit.

2. Collaborate with others.

Find other entrepreneurs and marketers to collaborate with. Earned media is a great way to market yourself. Find podcast hosts and others with a ready-built platform who want to share your expertise with their audiences. This will expand your reach quickly.

3. Use e-commerce to monetize your brand.

Whether or not you’re in a product-based business, you can come up with merchandise to sell. Get creative and think about what your true fans might want to buy from you if you had an online store full. Figure out how to use social media to direct your fans to your e-comm store and you’ll literally make money while you sleep.

4. Showcase your talent.

When you’re building a personal brand, that means you are the main attraction. So you’ll want to think of creative ways to showcase your talent. Sure, having a YouTube channel where you share testimonials and give prospects a front row seat to how you work is a great idea, but think outside the box too. Aim high and don’t give up on those big publicity dreams.

5. Get into top publications.

The final piece of the personal branding puzzle is at the core of publicity. Create some content, or better yet, find a talented publicist who can create content for you and get into some of the best publications in your industry. This is the fastest way to get featured where your customers are looking for you.

If you’re stuck trading hours for dollars, it’s time to invest in your personal brand. Victoria can show you how to grow a six-figure personal brand with a strategy that pays for itself.

Victoria Kennedy is the CEO of Victorious PR. Her team helps artists and performers build their personal brands without spending a dime on ads. Using what she learned about the P.R. world as an opera singer, Victoria grew her business from $0 to 6 figures in less than 90 days. She can do the same for your brand. Learn more about Victoria here:

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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SamBoat Makes Waves in the US




The sharing economy’s massive popularity has led to the creation of blockbuster companies like Airbnb, VRBO, eBay, Uber, and Lyft, to name just a few. According to a report by Proficient Market Insights, the size of the sharing economy was $113 billion in 2021 and is predicted to reach $600 billion by 2027.

One of the newest companies to enter this space, SamBoat, now enables the owners of sailboats and motorboats to offer their vessels for rent. Because yachts are expensive to buyand maintain — in many cases, more expensive than purchasing and maintaining a home — yacht owners can offset some of their costs by listing their craft on the platform.

Those who may not be able to afford their own boat can still experience life on the water, however. No knowledge of boating is required, as many charters include the possibility of hiring a skipper.

The inspiration for SamBoat

When young French entrepreneurs Laurent Calando and Nicolas Cargou met, a friendship, as well as a new venture, was born. Cargou was an avid Airbnb user, and Calando had grown up sailing with his family. Throughout the course of their conversation, they realized that the sharing economy covered a lot of bases, but it didn’t include boating, which they were both passionate about.

The pair sensed an opportunity, which quickly led to action. In April 2014, they officially launched SamBoat in the Bordeaux region of France.

“SamBoat’s marketplace exploded in Europe over the next few years,” explains Robert Harrington, SamBoat’s US Country Manager. The company offers yachts throughout the Mediterranean, Aegean, and other popular travel destinations.

As evidence of the popularity of the boat-sharing model, SamBoat grew by over 70 percent in 2022. Since its founding, the company has enabled more than a million people to take to the seas. Now, the platform is rapidly expanding its listings throughout the US.

Where SamBoat operates in the US

SamBoat has already — albeit indirectly — served its American customers for quite some time, as American vacationers have often rented boats in Greece, France, Italy, or Spain through its platform. But now, the company is beginning to serve Americans on the other side of the Atlantic, right here at home.

SamBoat rentals are currently available in many American ports. The marketplace currently offers hundreds of boats just in the state of Florida, where the fleet extends up the Keys to West Palm Beach, and throughout the west coast, including Tampa, Clearwater, Naples, and Ft. Myers. SamBoat also has many boats in Chicago and Seattle, as well as throughout New England.

In the near future, the company will expand its offerings in San Diego and Los Angeles. SamBoat also plans to open in Lake Tahoe, Lake of the Ozarks, Lake Havasu, and Lake Champlain by mid-summer 2023. It also aims to have fleets available in Martha’s Vineyard and Nantucket by the same time.

“Our goal is to offer thousands of boats to rent throughout the United States by the end of the year,” Harrington says.

How SamBoat expands

SamBoat operates anywhere boat owners choose to list their craft for rent. “Just because the marketplace might not already have a whole regatta in a given port doesn’t mean it can’t or doesn’t operate there,” Harrington says. “Listings grow organically, cropping up wherever opportunity calls boat owners to take advantage of existing demand.”

For instance, while SamBoat only officially launched in the United States this past year, the platform was open to US-based boat owners and renters last year. From January 2022 compared to January 2023, the platform experienced a 500% increase in US-based business.

This means that, if you own a boat, you can bring SamBoat to your home port. All you have to do is go to SamBoat’s website, follow a few simple steps, upload photos of your boat along with its relevant details, and respond to rental inquiries.

“Now is the right time for boat owners to get in early and beat the rush,” Harrington says.

The secret to SamBoat’s success

American consumers have responded enthusiastically to SamBoat’s arrival for a number of reasons. First and foremost, the platform offers the very same boats as other companies, yet their prices are on average 10 percent cheaper.

The reason for this is simple: unlike most other yacht and boat rental services, SamBoat doesn’t charge its customers inflated “junk” fees.

In addition, SamBoat makes renting a yacht simple and easy. Generally speaking, other boat-sharing websites outsource customer service to the owners of the listed yachts. They will only answer the phone or attend to you if you are booking something of a high dollar amount, while the average boat rental costs under $1,000. This can lead to a very frustrating process for someone who has questions but can’t seem to get a response from a boat’s owner.

At SamBoat, however, a real human being answers every inquiry. “Sometimes, that person is me,” Harrington says. This makes it much easier for people to rent the perfect boat that will meet their individual needs.

SamBoat fulfills a long-awaited need for sailing and boating enthusiasts worldwide. With the arrival of SamBoat in the US, it’s an even more exciting time for Americans to participate in the sharing economy.

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