Business
The Crisis Management of Baravia Fashion

Baravia Fashion the high-end fashion brand for women’s clothes that is based in Dubai, owned and managed by the designer and entrepreneur Gulnora Muhedinova. Is ready to manage the current market challenges, and is confident that everything will soon get back to normal, as described by the brand owner.
The brand has recently updated their website and social media platform to be able to receive more online demands, following all the new rules and restrictions that governments and authorities are applying for the safety of the community during this global pandemic.
“We are playing our key role in helping the community to pass these hard times, and we are positive that together we will overcome this obstacle” Gulnora said.
The resources around the celebrity business owner confirmed that “Baravia Fashion as a leader in the women’s high end closing market in the GCC area, has an inspiring strategy that adapts to the market changes, and keeps the clients’ needs as their top priorities”.
The Syrian businessman Nadim Zidan stated that “luxury industry always survives any global crisis over the long history of modern economy, as luxury goods and services were never a demand that fades, but a lifestyle that can’t be abandoned”.
Journalists and social media platform talked about the challenges that any high end brand might face during the current situation, but all agreed that a well-planned business such as Baravia Fashion, will always stay as a leader in the market, due to their high end products, and well managed strategies that “allows Baravia Fashion to be the number one choice of our GCC Market, and that soon, we are going global” Gulnora announces on her social media platform that she is personally using to reply her fans and clients around the world.
The success story of Baravia Fashion inspired many small businesses around the region to follow their steps, knowing that “every big success, starts with a big dream” as Gulnora shared with her fans, the wisdom that came from a long experience, and a life full of success and achievements.
Instagram: https://www.instagram.com/baraviafashion/
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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