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The Scottish digital marketing expert who redirected Nigel Farage’s website to Michel Barnier’s website

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For the last two weeks Nigel Farage’s website has redirected visitors to the official website of Michel Barnier – because he let one of his most popular domain names lapse.

Thousands of visitors every week have clicked on NigelFarageMEP.co.uk – and been sent to Barnier’s site instead. The MEP site may no longer be Farage’s official site but it ranks higher than his official site on Google and until December 1 was still listed on Wikipedia as his official site.

His domain was bought by digital marketing expert Craig Campbell, who has now decided to redirect people to other sites to make a point about protecting your online identity.

LAPSED DOMAINS CAN CAUSE IDENTITY ISSUES

While it may seem like a prank, Campbell – who has more subscribers to his YouTube channel than 10 Downing Street’s channel – believes there’s a very serious point to this.

The businessman said: “I’ve seen a lot of people online wondering what the hell was going on with Farage – had his website been hacked, was he planning to change parties again or something else.

“All that has happened is that he – or his team – let the domain expire and I was able to completely legally pick it up. Politically we are quite different so I wondered what I could do with it to raise awareness of the identity issues here. Redirecting to Barnier’s website seemed to be a good way to make the point.”

“HIS FOLLOWERS… COULD HAVE BEEN PUMPED”

“It was really careless of his people to have left the old domain name on his Wikipedia page.”

“Now while there’s a bit of fun here, there’s also a serious message to this. Someone could have bought this and used it to get donations off people or tried to scam people. That’s the sort of thing a lot of crooks will do. People could have been conned for considerable sums of cash here quite easily – either by affiliate links or more blatant asks for money. His fanbase, to use a Scottish expression, could have been totally pumped.”

A DIGITAL GOLDMINE

Campbell, Scotland’s highest paid YouTube business speaker, said: “From the viewpoint of online, the site is a goldmine. It ranks highly – above his new ‘official’ site when you go to Google, it has thousands of links going to it and is visited by thousands of people a day even now. From a digital marketing perspective, it’s as good as it gets on so many levels.

“You see domains being done more and more often as a form of activism as well. I know the guy who owned DonaldTrumpScotland.com and he only let it expire once Trump lost the vote. He had bought it because they didn’t want anyone to try and profit from that while Trump was in the White House.

“People – and businesses – need to keep an eye on their digital presence and set things up properly so that they aren’t losing out on a lot of potential business or seeing their reputation take a hit by someone setting up a spoof site.

“There are hard cybersecurity attacks to try and protect yourself from – but looking after your domains and links is fairly basic stuff.

“There are also savvy ways to close down a site – but this wasn’t done either.”

WILL FARAGE TEAM UP WITH GRETA THUNBERG NEXT?

As for the future of the Farage website, Campbell says he’s going to rotate it on a weekly basis to other sites.

He said: “I’m going to ask people on my LinkedIn and YouTube channels every week where I should redirect the traffic to. I might do Greta Thunberg next.”

Craig also went on to say “ that he is keen to make sure that the domain gets back to its rightful owner, and if anyone from Nigel’s team wants to get in touch he will happily hand it over so that it remains in the right hands, and maybe they can even use the power of the backlink profile to boost Nigel’s official website “

” Craig also went on to say that he is keen to make sure that the domain gets back to its rightful owner, and if anyone from Nigel’s team want to get in touch he will happily hand it over so that it remains in the right hands, and maybe they can even use the power of the backlink profile to boost Nigels official website “

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Inside the $4.3B Quarter: What’s Fueling Black Banx’s Record Revenues

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Every quarter brings fresh headlines in fintech, but few make the kind of impact achieved by Black Banx in Q2 2025. The Toronto-based global digital banking group, founded by Michael Gastauer, reported an extraordinary USD 4.3 billion in revenue and a record USD 1.6 billion in pre-tax profit, while improving its cost-to-income ratio to 63%.

These results not only highlight the company’s operational efficiency but also mark a pivotal moment in its journey from challenger to global leader. The big question is: what’s fueling such impressive financial performance?

Customer Growth as the Core Driver

One of the clearest engines of revenue growth is Black Banx’s expanding customer base. By Q2 2025, the platform had reached 84 million clients worldwide, up from 69 million at the end of 2024. This 15 million net gain in six months demonstrates both the attractiveness of its services and the scalability of its model.

Unlike traditional banks, which rely heavily on branch expansion, Black Banx leverages digital-first onboarding that allows customers to open accounts within minutes using just a smartphone. This approach is especially effective in regions underserved by legacy institutions, where access to affordable financial tools is in high demand.

More customers don’t just mean higher transaction volumes—they generate a compounding effect where network size, brand trust, and service adoption reinforce one another.

Real-Time Payments and Cross-Border Solutions

A major contributor to Q2 revenues is the platform’s real-time payments infrastructure. Black Banx enables instant cross-border transfers across its 28 supported fiat currencies and multiple cryptocurrencies, helping both individuals and businesses bypass the traditional bottlenecks of international banking.

For freelancers, SMEs, and multinational clients, this means faster liquidity, reduced foreign exchange costs, and simplified global operations. The demand for real-time financial services is growing rapidly—Juniper Research projects global real-time payments turnover to hit USD 58 trillion by 2028—and Black Banx is strategically positioned to capture a significant share of this market.

Crypto Integration as a Revenue Stream

Another key revenue driver is crypto integration. While many traditional institutions remain hesitant, Black Banx embraced digital assets early and has built infrastructure to support Bitcoin, Ethereum, and the Lightning Network. In Q2 2025, 20% of all transactions on the platform were crypto-based, reflecting strong customer appetite for hybrid banking services that bridge fiat and digital assets.

Revenue comes not only from transaction fees but also from value-added services like crypto-to-fiat conversion, staking yields (4–12% APY), and blockchain-enabled payments. For customers in markets with unstable currencies, these services act as a financial lifeline, further expanding the platform’s relevance.

AI-Powered Efficiency and Risk Management

Record revenues would be less impressive if costs ballooned at the same rate. But Black Banx has proven adept at balancing growth with efficiency. Its cost-to-income ratio improved to 63% in Q2, down from 69% a year earlier, thanks to heavy reliance on AI-powered automation.

AI now drives fraud detection, compliance, and customer onboarding—areas where traditional banks often struggle with cost inefficiencies. By automating these processes, Black Banx can process millions of transactions securely while maintaining profitability at scale. This level of efficiency is rare in fintech, where high growth often comes at the expense of margins.

Regional Expansion and Untapped Markets

Geography also plays a role in fueling revenues. Much of the Q2 growth came from Africa, South Asia, and Latin America—regions where demand for mobile-first banking continues to soar. In 2024 alone, Black Banx reported a 32% increase in SME clients from the Middle East and Africa, signaling the strength of its positioning in underserved markets.

By extending services to populations previously excluded from formal banking—migrant workers, rural communities, and small businesses—Black Banx taps into vast pools of latent demand. The strategy proves that financial inclusion and profitability are not mutually exclusive but mutually reinforcing.

Diversified Revenue Streams

Another factor behind Q2’s record revenues is Black Banx’s diversified business model. Income is not tied to a single service but spread across multiple streams, including:

  • Transaction fees from cross-border transfers and payments.
  • Crypto trading and exchange services.
  • Premium account features for high-net-worth clients.
  • Corporate services for SMEs and international businesses.

This diversification insulates the company against volatility in any single segment, creating stable revenue growth even in shifting market conditions.

Michael Gastauer’s Strategic Blueprint

Behind these results is Michael Gastauer’s long-term strategy: scale aggressively but with efficiency, innovation, and inclusion at the core. His vision has always been to create a borderless financial ecosystem, and Q2 2025’s performance is evidence that this vision is not only achievable but sustainable.

By balancing mass-market accessibility with premium features, and by blending fiat with digital assets, Gastauer has positioned Black Banx as a category-defining player in global finance.

The Road Ahead: Toward 100 Million Clients

Looking forward, the company’s goal of reaching 100 million customers by the end of 2025 will likely be the next catalyst for revenue growth. More customers mean more transactions, more data insights, and more opportunities to refine and expand its service offering.

If current momentum holds, the USD 4.3 billion quarterly revenue milestone could be just the beginning of an even larger growth story. The challenge will be ensuring systems scale securely while maintaining trust in an environment where privacy and compliance are paramount.

A Record That Signals More to Come

Black Banx’s Q2 2025 performance—USD 4.3 billion in revenue, USD 1.6 billion in pre-tax profit, 84 million clients worldwide, and a lean 63% cost-to-income ratio—is more than a financial milestone. It is a signal of how the future of banking is being rewritten by platforms that are borderless, crypto-inclusive, and data-driven.

What fueled this record-breaking quarter is not one innovation but a combination of strategies—scalable onboarding, real-time payments, crypto integration, AI efficiency, and expansion into underserved regions. Together, they form a model that doesn’t just challenge traditional banking but actively builds the foundation for global dominance.

For Black Banx, the road ahead is clear: the $4.3 billion quarter is not an endpoint but a launchpad for even greater scale and profitability.

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