Business

Young Entrepreneur Harley Cannard is manifesting new ways to capitalise from the online industry

Published

5 years ago

June 5, 2020

The recent events of covid-19 has paved a way to a new way of working, and that is to be enabled and equipped to work from home.

Thanks to technology, our businesses can not only survive but thrive. Yes, it’s clear to see that many companies are affected due to COVID-19, but many companies are thriving and growing at rapid speed thanks to technology and online marketing.

You might have heard about a new wave of entrepreneurship that is capitalising on a sea of opportunity. One might ask in turbulent times how is that even possible. Well, technology is paving a new way for Entrepreneurs to work from home by using technology in fact these entrepreneurs are running their Companies completely remote with no effect.

Harley Cannard, who once was a freelancer, is now an entrepreneur and public figure who has had to adapt to the restrictions from Covid-19 and has taken his company completely remote and now manages 20 full time employees that work from home.. He has created a new way with his out of the box type of thinking. Harley Cannard has disrupted the outsourcing industry working from home and single handed proved to the world what a genius can do if he has a laptop in hand and vision in mind.

Harley Cannard is now a leading Australian entrepreneur who has been managing his team and global portfolio of clients from the comfort of his home. Harley Cannard is one of co-founder’s of Amz Automation Australia which helps seven and eight figure brands to grow at a larger scale. Harley Cannard has had global attention with his humble beginnings to being invited into Forbes council. This shows his capability as an entrepreneur and as an expert in an ever changing dynamic industry.

From humble beginnings to a pro entrepreneur, he has offices in two countries and a team of 20 employees and is continuing to grow.

Being a digital entrepreneur, he focuses on building innovative systems, digital infrastructure which can help businesses to grow and drive economic return faster in this competitive world. Today Harley Cannard and his team are mentoring many e-commerce brands, media personalities, entrepreneurs to scale their business and help them grow as a brand individually and as a company.

His way of advertising is truely unique, in the last 12 months his team has generated over 50 million dollars in revenue.

So great to see a $100 start-up is now already a multinational company. Cannard is striving towards other missions like creating and building a technology college in Pakistan for kids living in poverty.

His plan is to build a college that can teach up to 200 kids giving them access to first class online and in person education, providing the best of technology, teachers, computers, internet, clean water, and also safe and delightful learning facilities where kids get a platform to learn valuable life skills and the use of technology online. These children will be able to eventually work as an intern in Mr Cannard’s company where they will be paid and able to be sponsored to travel abroad to get education and work. This is creatjng generational education and employment.

Cannard is also working on other community projects and also planning to do tours to various countries and organise events and engage in public speaking. Something he is passionate about.

Instagram : https://instagram.com/harls_cannard

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 week ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.