Business

23-year-old Swiss Entrepreneur set to disrupt the e-commerce space

Published

6 years ago

April 15, 2020

Young Swiss Nigerian and fast-rising online entrepreneur, Yomi Denzel, breaks the norm to record enviable achievements in the e-commerce industry

Yomi Denzel started his YouTube channel at the age of 14 and has continued to position himself as a major figure in the e-commerce industry across the globe. The young yet successful e-commerce entrepreneur has carved a niche for himself for his somewhat unconventional yet effective approach to online marketing, with his major breakthrough coming in May 2019, when he generated more than $1.2 million in a day, using one promotion. Over the years, Yomi has developed a unique business model that has helped his rapid yet steady rise as an online entrepreneur.

The e-commerce industry has grown over the years, and experts have predicted the continuous growth of the industry in years to come. According to a report that was published by eMarketer, one of the leading providers of data and research on digital for business professionals, retail e-commerce sales will increase to more than $4.058 trillion in 2020. This represents more than 14% of total retail spending. If there is any individual that is seemingly profiting from the increasing popularity and growth of e-commerce, it is Yomi Denzel, a 23-year-old businessman that is disrupting the online business environment.

Yomi’s success story is fascinating, dropping his dream of playing football professionally due to a major injury and starting his entrepreneurial journey after he thought he had failed an exam in school. This turned out to be a blessing as he bought Tai Lopez SMMA (social media marketing agency) course and closed 3 different businesses, charging them $1,500 to manage their social media accounts, all within a month.

Yomi jumped on the e-commerce train in 2017, launching his first store in September using a dropshipping model. He subsequently developed a special marketing strategy using Influencers and story posts to generate quick massive revenues. His strategy hit the first big “Coup” in February 2018, generating $25,000 with an influencer he paid only $200.

Combining being a student, a teaching assistant in his university, the owner of
several E-Commerce stores and a YouTuber, Yomi designed a structure that included Cédric and Theodore to help manage his business effectively.

Yomi’s businesses have skyrocketed ever since, including the generation of over $1.2 million in a day, using one promotion. He has also taught hundreds of aspiring online entrepreneurs over the years, providing them with the tips to become successful in their respective fields.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.