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Brandquad: Managing a Team Remotely and Impact on Performance




Today, remote management or remote management is a management solution adopted by the majority of companies. Indeed, with the impact of Covid-19, many employees are forced to work from home. Remote management is thus becoming, for companies, one of the keys to overcome this crisis. However, working remotely cannot be improvised and the managers who implement this method at the time of this health crisis must have in mind a few rules of good practice. This is why Brandquad, an international company that has been successfully using this working method for several years now, has decided to share its good advice to help companies to make remote management work in an optimal way.

When working remotely with employees from different backgrounds, there are a number of obstacles that companies have to overcome. According to Anthony and Phillip from Brandquad, there are four barriers to overcome: cultural differences, distance, language, and professions. However, this is no easy task for this international company specializing in product content management. Here are his tips.

Making remote management work

Established in Paris, Moscow and Dubai, Brandquad is a master in the art of bringing together very different and culturally distant profiles.

It all starts with quality recruitment. Ideally, it should target the younger generation, because remote management implies a new, more modern way of working. In addition, it is necessary to ensure that candidates are able to work remotely, that they are sufficiently autonomous and receptive to the fact that they are simply “drifted”. It is also necessary to recruit different and complementary profiles, both technical and commercial.

Next, the company must set up network tools to maintain contact between the different collaborators, even though they are physically distant from each other, and to monitor the progress of projects. In order to do so, Trello is a versatile and very well-thought-out tool that brings transparency, follow-up and interaction. For its part, Brandquad uses Skype instant messaging, the Google suite (Drive, Calendar, etc.) and HubSpot.

Finally, priority must be given to the different profile management. Getting people with different cultures and languages to work requires certain measures to be put in place. Employees must be driven rather than micromanaged. In other words, they must be given an objective and be given regular check-ups to ensure that they are progressing well in their work. These points of contact are small rituals that break the distance.

Impact on performance

Overall, remote management has a positive impact on business performance. Distance tends to make employees more autonomous and productive because, especially if they are well driven, they do not feel constantly monitored by their manager. They are more motivated to achieve their goals and are also happier at work.

Above all, remote management requires a trusting relationship between employees and managers. Distance requires an effort of transparency and implies regular reporting. This monitoring allows employees to show the progress of their project and involves them fully in the achievement of their objectives.

Remote management also promotes productivity and the separation of tasks in the sense that each employee is placed in the country he or she knows best. In this way, he or she will be able to gain a competitive advantage and enable the success of his or her company on an international scale.

For Brandquad, remote management is a way of working that is becoming more and more essential for companies in the current context that is emerging: modernization of managerial techniques, recurrent strikes, the Covid-19 pandemic, etc.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The Ultimate Guide to the Essential Social Skills in Business




Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).

Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.

In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.

According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.

There are several key components of EQ that are particularly important for success in the workplace. These include: 

Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.

Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.

Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.

Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.

Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.

A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.

Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.

And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.

In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.


Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.

Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.

Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.

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