Connect with us


Brandquad: Managing a Team Remotely and Impact on Performance




Today, remote management or remote management is a management solution adopted by the majority of companies. Indeed, with the impact of Covid-19, many employees are forced to work from home. Remote management is thus becoming, for companies, one of the keys to overcome this crisis. However, working remotely cannot be improvised and the managers who implement this method at the time of this health crisis must have in mind a few rules of good practice. This is why Brandquad, an international company that has been successfully using this working method for several years now, has decided to share its good advice to help companies to make remote management work in an optimal way.

When working remotely with employees from different backgrounds, there are a number of obstacles that companies have to overcome. According to Anthony and Phillip from Brandquad, there are four barriers to overcome: cultural differences, distance, language, and professions. However, this is no easy task for this international company specializing in product content management. Here are his tips.

Making remote management work

Established in Paris, Moscow and Dubai, Brandquad is a master in the art of bringing together very different and culturally distant profiles.

It all starts with quality recruitment. Ideally, it should target the younger generation, because remote management implies a new, more modern way of working. In addition, it is necessary to ensure that candidates are able to work remotely, that they are sufficiently autonomous and receptive to the fact that they are simply “drifted”. It is also necessary to recruit different and complementary profiles, both technical and commercial.

Next, the company must set up network tools to maintain contact between the different collaborators, even though they are physically distant from each other, and to monitor the progress of projects. In order to do so, Trello is a versatile and very well-thought-out tool that brings transparency, follow-up and interaction. For its part, Brandquad uses Skype instant messaging, the Google suite (Drive, Calendar, etc.) and HubSpot.

Finally, priority must be given to the different profile management. Getting people with different cultures and languages to work requires certain measures to be put in place. Employees must be driven rather than micromanaged. In other words, they must be given an objective and be given regular check-ups to ensure that they are progressing well in their work. These points of contact are small rituals that break the distance.

Impact on performance

Overall, remote management has a positive impact on business performance. Distance tends to make employees more autonomous and productive because, especially if they are well driven, they do not feel constantly monitored by their manager. They are more motivated to achieve their goals and are also happier at work.

Above all, remote management requires a trusting relationship between employees and managers. Distance requires an effort of transparency and implies regular reporting. This monitoring allows employees to show the progress of their project and involves them fully in the achievement of their objectives.

Remote management also promotes productivity and the separation of tasks in the sense that each employee is placed in the country he or she knows best. In this way, he or she will be able to gain a competitive advantage and enable the success of his or her company on an international scale.

For Brandquad, remote management is a way of working that is becoming more and more essential for companies in the current context that is emerging: modernization of managerial techniques, recurrent strikes, the Covid-19 pandemic, etc.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Unleashing Deep Brain’s AI: Revolutionizing Cryptocurrency Marketing Strategies




In the ever-evolving landscape of digital currencies, Deep Brain’s cutting-edge AI technology emerges as a game-changer, redefining how cryptocurrencies are marketed and perceived. As the crypto industry continues to gain momentum, the role of innovative technologies becomes increasingly crucial in establishing a competitive edge. Deep Brain’s AI not only streamlines marketing efforts but also revolutionizes the way cryptocurrency projects engage with their audience, fostering trust, and driving adoption.

The Dynamics of Cryptocurrency Marketing

Cryptocurrency marketing goes beyond conventional strategies due to the unique challenges of this industry. It demands an intricate blend of education, community building, and trust establishment. Deep Brain’s AI steps into this arena, offering a multifaceted approach to address the distinctive needs of crypto projects.

Educational Content Creation

Cryptocurrency adoption relies heavily on educating the public about blockchain technology and the specific features of each project. Deep Brain‘s AI, with its advanced video creation tools, empowers crypto projects to distill complex information into engaging and easily understandable content. This aids in demystifying the technology and building a knowledgeable user base.

Building Community Trust

Trust is a cornerstone in the crypto space. Deep Brain’s AI facilitates the creation of authentic and compelling narratives through its video generation tools, helping crypto projects tell their stories transparently. This transparency fosters trust within the community, a crucial element for the success of any cryptocurrency venture.

Targeted Engagement

Effective communication with the target audience is pivotal in the crypto sector. Deep Brain’s AI-powered tools enable crypto projects to tailor their messages, ensuring they resonate with specific demographics. This targeted engagement is instrumental in creating a loyal and supportive community around a cryptocurrency.

Deep Brain’s AI: Transforming Cryptocurrency Marketing Strategies

Dynamic Video Content

Deep Brain’s AI excels in producing dynamic video content tailored for cryptocurrency marketing. From explainer videos elucidating complex blockchain concepts to promotional content highlighting project features, the platform’s versatility empowers crypto projects to communicate effectively through the most engaging medium – video.

Personalized Messaging

Cryptocurrency enthusiasts vary in their levels of understanding and interests. Deep Brain’s AI allows crypto projects to personalize their messaging for different audience segments. Whether addressing seasoned investors or newcomers to the crypto space, customized content ensures that the message resonates effectively.

Enhanced Brand Visibility

Deep Brain’s AI contributes to enhanced brand visibility in the cryptocurrency realm. By creating visually captivating and informative videos, crypto projects can distinguish themselves from the crowded market, leaving a lasting impression on potential investors and users.

Navigating Challenges with Deep Brain’s AI

Regulatory Compliance

Cryptocurrency marketing often faces challenges related to regulatory compliance. Deep Brain’s AI facilitates the creation of content that adheres to guidelines, ensuring that promotional materials are both engaging and compliant with evolving regulations.

Market Volatility Communication

Cryptocurrency markets are known for their volatility. Deep Brain’s AI aids projects in creating timely and relevant content that addresses market fluctuations, providing clarity and reassurance to their community during turbulent times.

Security Messaging

Security is a paramount concern in the crypto industry. Deep Brain’s AI enables projects to communicate their security measures effectively, reassuring users about the safety of their investments and transactions.

The Future of AI in Cryptocurrency Marketing

AI-Powered Predictive Analytics

The future may witness the integration of AI-powered predictive analytics in cryptocurrency marketing. Deep Brain’s technology could evolve to analyze market trends and user behavior, providing valuable insights for crafting proactive marketing strategies.


The evolving landscape may demand even greater personalization in cryptocurrency marketing. Deep Brain’s AI could refine its capabilities to offer hyper-personalized content tailored to individual user preferences, driving more significant engagement.

AI-Driven Customer Support

As the industry grows, AI-driven customer support could become pivotal. Deep Brain’s AI may extend its capabilities to assist crypto projects in providing efficient and automated support to their user base, further enhancing the overall user experience.

Conclusion: Deep Brain’s AI Paving the Way for Cryptocurrency Success

In conclusion, Deep Brain’s AI technology emerges as a transformative force in reshaping how cryptocurrencies approach marketing. By providing innovative solutions for content creation, community engagement, and trust-building Deep Brain’s AI becomes an invaluable ally for crypto projects seeking to navigate the challenges and capitalize on the opportunities within the dynamic cryptocurrency landscape. As the industry continues to evolve, the synergy between AI technology and cryptocurrency marketing holds the promise of driving sustained growth, fostering community relationships, and propelling projects toward long-term success. Deep Brain’s AI stands at the forefront, paving the way for a new era in cryptocurrency marketing strategies.

Continue Reading