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How CEO Barion McQueen Uses Social Media to Inspire Younger Entrepreneurs




Everyone who still thinks that social media isn’t a crucial aspect of the business game is just doing it wrong, okay? While there are still a few old school businesses that refuse to accept this, social media platforms have grown to have an immense conversion power for pretty much any business. And as a CEO, it’s vital that you understand and embrace this power, otherwise you risk losing valuable customers.

Barion McQueen, CEO of The Brand Castle, has learned to use his social media presence to his advantage. Building an online persona in keeping with his real self, kindly but confident, Barion has managed to attract both a healthy stream of new customers to his branding and marketing agency, as well as a following of young entrepreneurs.

Looking for inspiration from someone who gets it, more and more young men and women at the start of their creative journey credit Barion, either directly or indirectly, with giving them much-needed advice and offering words of encouragement.

“Everyday is an opportunity to be better than you were yesterday. Do not ever put limits on your potential. I would have never thought I’d be a best selling author, but with some hard work & faith it was possible. Keep going and keep pushing to do all the things you’ve dreamed of.” 

This is the message that greets you as soon as you access Barion McQueen’s Facebook page. What immediately strikes you, scrolling through his social media posts is the upbeat and daring tone. He immediately comes across as an optimist and a dreamer, a man who believes in being creative and dreaming with your eyes open, but also believes in going the distance.

Bringing together a rare mix of creativity and ambition, Barion McQueen manages various businesses – from a hip-hop magazine, the “Hip Hop Dose”, to a profitable real estate business, “Real Estate Captured”. On his social media, he talks openly about his varied interests, plans of the future, as well as some personal musings about past failures and successes. And thus, combining advice with tales of his own experience, off the wall ideas with success examples, Barion serves as a constant source of inspiration.

By being honest. By never concealing the failures, but rather embracing them as a natural part of the road to success and learning from each. By offering his advice, not in a condescending tone, but rather in a humbling manner. 

If asked, Barion would tell you he is trying to be the voice of inspiration that he would have liked to have at his side, when he first started on this road.

An encouraging pat on the shoulder that says “You’ll be alright”, that’s what Barion McQueen strives to be. And ultimately, that’s what Barion McQueen is. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business Strategies of Michael Gastauer




Michael Gastauer, a German billionaire and entrepreneur, has led Black Banx to remarkable heights with his innovative strategies in the digital banking sector. As the founder and CEO, his vision has transformed Black Banx into a significant player in the global financial industry, serving millions and revolutionizing banking practices. 

Gastauer’s approach has been distinctly customer-centric, focusing on solving real-world problems through accessible financial services. This strategy has not only captured a vast market share but also established Black Banx as a model of innovative fintech success.

Innovate Early and Often, Invest Strategically

Gastauer’s journey began with a robust foundation in the fintech sector, where he initially created and later sold a payment services company for US$480 million. 

This significant capital boost allowed him to invest in his next venture: Black Banx. Launched in 2014, Black Banx differentiated itself by offering real-time account opening and cross-border payment solutions to a global audience, addressing major inefficiencies in traditional banking. 

Gastauer’s foresight in identifying and investing in these key areas early on allowed Black Banx to scale quickly and efficiently. His strategy was clear: leverage high initial investment to accelerate growth and secure a substantial market presence before competitors could catch up.

Within a year of its inception, Black Banx expanded rapidly, reaching over 1 million customers. This was just the beginning, as the platform soon integrated cryptocurrency options, enhancing its appeal and utility for a broader client base. By the end of 2018, Black Banx was valued at US$9.8 billion, a testament to its rapid growth and the successful implementation of its business model. 

Gastauer’s bold move to integrate cryptocurrencies early in the game positioned Black Banx as a pioneering force in fintech, well ahead of traditional banks.

Pinpoint Problems and/or Challenges

One of the core components of Gastauer’s strategy was to tackle financial exclusion head-on. Black Banx made significant strides in offering banking solutions to the unbanked and underbanked, particularly in regions with limited access to traditional banking services. 

By leveraging technology and strategic partnerships with mobile network operators, Black Banx has been able to extend its reach and offer innovative banking solutions to millions worldwide. This strategic alignment with mobile operators has been crucial, as it taps into an existing infrastructure to reach remote areas, significantly lowering the cost of expansion.

The platform’s ability to facilitate quick, cost-effective international money transfers has been a game-changer, particularly in markets like the Middle East, Asia, and Africa. This not only supports individuals and businesses in these regions but also contributes to the overall growth and stability of the global economy. 

Gastauer’s focus on simplifying and reducing the cost of these transactions demonstrates a deep understanding of the core needs of his customers, thereby enhancing customer loyalty and trust in the brand.

Take a Tech-Driven Approach

Under Gastauer’s leadership, Black Banx has remained at the forefront of technological integration within the banking sector. The adoption of blockchain, AI, and data analytics has enabled the platform to offer personalized financial services, enhancing customer experience and satisfaction. 

This technology-driven approach ensures that Black Banx stays ahead of industry trends and continues to offer relevant and secure banking options. Gastauer’s commitment to integrating advanced technology not only streamlines operations but also provides a scalable model that supports continuous growth and adaptation in a rapidly evolving market.

Leave No Market Unturned

Gastauer’s vision for Black Banx was never limited to a single region. By 2023, the company had expanded its services to include 28 FIAT and two cryptocurrencies, with a robust presence in over 180 countries. This global approach has not only diversified the company’s customer base but also minimized regional economic risks, allowing Black Banx to thrive in a competitive and fast-changing financial landscape. 

The strategic decision to operate across diverse markets also mitigates the risk of localized economic downturns affecting the overall health of the company.

Set Milestones

The year 2023 was a landmark year for Black Banx, as it reached 39 million customers and reported revenues of US$2.3 billion. The company’s ability to maintain a high rate of customer acquisition and satisfaction speaks volumes about its effective strategies and customer-focused approach. 

The first quarter of 2024 continued this trend, with Black Banx announcing a pre-tax profit of US$639 million and revenues of US$2.1 billion, driven by strategic implementations like fixed monthly account maintenance fees. Gastauer’s strategy to introduce fixed fees was a calculated risk that paid off, providing stable revenue streams and further solidifying Black Banx’s financial foundation.

Michael Gastauer’s strategic foresight and relentless innovation have propelled Black Banx to new heights, making it a leader in the digital banking sector. His commitment to financial inclusion, coupled with an aggressive expansion strategy and technological integration, has not only shaped the future of Black Banx but has also set a new standard in the industry. 

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