Business
4 Lessons From A Decade Of Doing Business; Entrepreneurship Advice From Alec De Layno Martin Of Tranquil Store

Alec Delayno Martin (Astyle Alive) is a successful serial entrepreneur who has been on the scene for more than ten years. He has successfully founded and run multiple ventures in marketing, fashion, real estate, and finance. His latest start-up, Tranquil Store, is a firm that offers premium CBD (Cannabidiol) products. They have a wide range of products that cater to everyone in society and they are set to transform the way we see the CBD sector.
De Layno has amassed a large amount of knowledge in running a successful business. He shares his top four handy tips in this article.
Giving Value to Customers:
The most important part of your business is how you help your customer. Your products and services must solve a painful problem for a specific type of person. For example, De Layno got the concept for Tranquil store from his own personal struggles with relaxation and sleep.
“After years of trying ineffective sleep aids and prescription medications with undesired side effects, we came across CBD and gave it a try. After doing my research & talking with others around, I realized many people struggled with stress, anxiety, and depression daily. Tranquil Store was started to help ourselves, friends, and now the world. Our products are available around the globe for everyone like us.”
Now, he has launched a store that has something for everybody facing the same category of problems that he did.
“ I offer a wide variety of quality premium CBD products, from Gummies to healthy CBD Granola bars, different tincture flavors, soft gels, and Lollipops. I’ll be changing the market soon with a new product that I can’t speak on too much. It is a surprise.”
Seeking help and mentorship:
De Layno has always surrounded himself with an ecosystem of friends and family that support his growth.
For an entrepreneur just setting up a business, don’t make the mistake of thinking you have to do everything by yourself. You can be self-made and still need help.
Reach out to the people who inspire you. Seek their counsel and help whenever you get stuck. Build models around existing businesses that you really admire and put your own unique spin on it.
Believing in Your talents:
Having an endless list of qualifications and certificates is not a guarantee for business success. Once De Layno graduated from high school, he knew what he wanted from life and he went after it.
Nowadays, college degrees are classified as great accomplishments. Many students enter deep holes of debts and spend most of their adult life repaying student loans.
If you have been blessed with a talent, focus on honing it. Take a journey to discover yourself and what makes you happy. Succeeding as an entrepreneur will not happen overnight, but it will be worth it at the end of the road.
Giving back to your community:
The primary responsibility of every successful entrepreneur is to give back to the community and support others who haven’t achieved what you have. DeLayno is involved in several philanthropic efforts, supporting several low-income families struggling during the pandemic. He also donates a percentage of his income to the Saint Jude Children’s Research Hospital, a medical facility for children battling cancer.
Business
High Volume, High Value: The Business Logic Behind Black Banx’s Growth

In fintech, success no longer hinges on legacy prestige or brick-and-mortar branches—it’s about speed, scale, and precision. Black Banx, under the leadership of founder and CEO Michael Gastauer, has exemplified this model, turning its high-volume approach into high-value results.
The company’s Q1 2025 performance tells the story: $1.6 billion in pre-tax profit, $4.3 billion in revenue, and 9 million new customers added, bringing its total customer base to 78 million across 180+ countries.
But behind the numbers lies a carefully calibrated business model built for exponential growth. Here’s how Black Banx’s strategy of scale is redefining what profitable banking looks like in the digital age.
Scaling at Speed: Why Volume Matters
Unlike traditional banks, which often focus on deepening relationships with a limited set of customers, Black Banx thrives on breadth and transactional frequency. Its digital infrastructure supports onboarding millions of users instantly, with zero physical presence required. Customers can open accounts within minutes and transact across 28 fiat currencies and 2 cryptocurrencies (Bitcoin and Ethereum) from anywhere in the world.
Each customer interaction—whether it’s a cross-border transfer, crypto exchange, or FX transaction—feeds directly into Black Banx’s revenue engine. At scale, these micro-interactions yield macro results.
Real-Time, Global Payments at the Core
One of Black Banx’s most powerful value propositions is real-time cross-border payments. By enabling instant fund transfers across currencies and countries, the platform removes the frictions associated with SWIFT-based systems and legacy banking networks.
This service, used by individuals and businesses alike, generates:
- Volume-based revenue from transaction fees
- Exchange spreads on currency conversion
- Premium service income from business clients managing international payroll or vendor payments
With operations in underserved regions like Africa, South Asia, and Latin America, Black Banx is not only increasing volume—it’s tapping into fast-growing financial ecosystems overlooked by legacy banks.
The Flywheel Effect of Crypto Integration
Crypto capabilities have added another dimension to the company’s high-volume model. As of Q1 2025, 20% of all Black Banx transactions involved cryptocurrency, including:
- Crypto-to-fiat and fiat-to-crypto exchanges
- Crypto deposits and withdrawals
- Payments using Bitcoin or Ethereum
The crypto integration attracts both retail users and blockchain-native businesses, enabling them to:
- Access traditional banking rails
- Convert assets seamlessly
- Operate with lower transaction fees than those found in standard financial systems
By being one of the few regulated platforms offering full banking and crypto support, Black Banx is monetizing the convergence of two financial worlds.
Optimized for Operational Efficiency
High volume is only profitable when costs are contained—and Black Banx has engineered its operations to be lean from day one. With a cost-to-income ratio of just 63% in Q1 2025, it operates significantly more efficiently than most global banks.
Key enablers of this cost efficiency include:
- AI-driven compliance and customer support
- Cloud-native architecture
- Automated onboarding and KYC processes
- Digital-only servicing without expensive physical infrastructure
The outcome is a platform that not only scales, but does so without sacrificing margin—each new customer contributes to profit rather than diluting it.
Business Clients: The Value Multiplier
While Black Banx’s massive customer base is largely consumer-driven, its business clients are high-value accelerators. From SMEs and startups to crypto firms and global freelancers, businesses use Black Banx for:
- International transactions
- Multi-currency payroll
- Crypto-fiat settlements
- Supplier payments and invoicing
These clients tend to:
- Transact more frequently
- Use a broader range of services
- Generate significantly higher revenue per user
Moreover, Black Banx’s API integrations and tailored enterprise solutions lock in these clients for the long term, reinforcing predictable and scalable growth.
Monetizing the Ecosystem, Not Just the Account
The genius of Black Banx’s model is that it monetizes not just accounts, but entire customer journeys. A user might:
- Onboard in minutes
- Deposit funds from a crypto wallet
- Exchange currencies
- Pay an overseas vendor
- Withdraw to a local bank account
Each of these actions touches a different monetization lever—FX spread, transaction fee, crypto conversion, or premium service charge. With 78 million customers doing variations of this at global scale, the cumulative financial impact becomes immense.
Strategic Expansion, Not Blind Growth
Unlike many fintechs that chase customer acquisition without a clear monetization path, Black Banx aligns its growth with strategic market opportunities. Its expansion into underbanked and high-demand markets ensures that:
- Customer acquisition costs stay low
- Services meet genuine needs (e.g., cross-border income, crypto access)
- Revenue per user grows over time
It’s not just about acquiring more customers—it’s about acquiring the right customers, in the right markets, with the right needs.
The Future Belongs to Scalable Banking
Black Banx’s ability to transform high-volume engagement into high-value profitability is more than just a fintech success—it’s a signal of what the future of banking looks like. In a world where agility, efficiency, and inclusion define competitive advantage, Black Banx has created a blueprint for digital banking dominance.
With $1.6 billion in quarterly profit, nearly 80 million users, and services that span the globe and the blockchain, the company is no longer just scaling—it’s compounding. Each new user, each transaction, and each feature builds upon the last.
This is not the story of a bank growing.
This is the story of a bank accelerating.
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