Business
4 Lessons From A Decade Of Doing Business; Entrepreneurship Advice From Alec De Layno Martin Of Tranquil Store
Alec Delayno Martin (Astyle Alive) is a successful serial entrepreneur who has been on the scene for more than ten years. He has successfully founded and run multiple ventures in marketing, fashion, real estate, and finance. His latest start-up, Tranquil Store, is a firm that offers premium CBD (Cannabidiol) products. They have a wide range of products that cater to everyone in society and they are set to transform the way we see the CBD sector.
De Layno has amassed a large amount of knowledge in running a successful business. He shares his top four handy tips in this article.
Giving Value to Customers:
The most important part of your business is how you help your customer. Your products and services must solve a painful problem for a specific type of person. For example, De Layno got the concept for Tranquil store from his own personal struggles with relaxation and sleep.
“After years of trying ineffective sleep aids and prescription medications with undesired side effects, we came across CBD and gave it a try. After doing my research & talking with others around, I realized many people struggled with stress, anxiety, and depression daily. Tranquil Store was started to help ourselves, friends, and now the world. Our products are available around the globe for everyone like us.”
Now, he has launched a store that has something for everybody facing the same category of problems that he did.
“ I offer a wide variety of quality premium CBD products, from Gummies to healthy CBD Granola bars, different tincture flavors, soft gels, and Lollipops. I’ll be changing the market soon with a new product that I can’t speak on too much. It is a surprise.”
Seeking help and mentorship:
De Layno has always surrounded himself with an ecosystem of friends and family that support his growth.
For an entrepreneur just setting up a business, don’t make the mistake of thinking you have to do everything by yourself. You can be self-made and still need help.
Reach out to the people who inspire you. Seek their counsel and help whenever you get stuck. Build models around existing businesses that you really admire and put your own unique spin on it.
Believing in Your talents:
Having an endless list of qualifications and certificates is not a guarantee for business success. Once De Layno graduated from high school, he knew what he wanted from life and he went after it.
Nowadays, college degrees are classified as great accomplishments. Many students enter deep holes of debts and spend most of their adult life repaying student loans.
If you have been blessed with a talent, focus on honing it. Take a journey to discover yourself and what makes you happy. Succeeding as an entrepreneur will not happen overnight, but it will be worth it at the end of the road.
Giving back to your community:
The primary responsibility of every successful entrepreneur is to give back to the community and support others who haven’t achieved what you have. DeLayno is involved in several philanthropic efforts, supporting several low-income families struggling during the pandemic. He also donates a percentage of his income to the Saint Jude Children’s Research Hospital, a medical facility for children battling cancer.
Business
Retire Smart, Save More: How MDRN’s Virtual Planning Model Can Slash Retirement Costs
The media is calling it a “retirement crisis.” Millions of Americans are arriving at retirement age woefully unprepared.
Some studies suggest that 45 percent of the Baby Boomers have no retirement savings, while 28 percent of those who have started saving have less than $100,000 put away. Consequently, many Americans now living in retirement or approaching that season are looking for ways to cut back on their expenses.
Aaron Cirksena, founder and CEO of MDRN Capital, has a solution for those looking to retire smart and save more. His firm’s completely virtual model increases retirees’ spending power by decreasing the fees associated with retirement planning.
“Our unique approach to providing retirement planning services allows our clients to experience significant savings when compared with the traditional model of investment management and retirement planning,” Cirksena shares. “When we did away with the overhead expenses that stem from operating a brick-and-mortar office, we were able to create a fee solution for our clients that is lower than the typical advisor. On average, our fees on the entire client portfolio tend to run 30 to 40 percent lower than the typical advisor operating under a conventional model. Additionally, we can provide services like estate planning, tax planning, and tax preparation at no additional cost.”
MDRN Capital is revolutionizing retirement planning by offering a comprehensive range of services, including income planning, investment management, tax planning, healthcare, and estate planning, in a setting that exceeds the efficiency and effectiveness traditional providers are able to offer. Unlike traditional firms, MDRN Capital leverages the power of digital tools to deliver comprehensive services without the need for in-person meetings, allowing clients to enjoy their retirement while their financial needs are expertly managed.
“My goal with MDRN Capital was creating a completely virtual firm that could more efficiently provide the convenience clients wanted while also meeting their ongoing investment needs,” Cirksena shares. “MDRN Capital’s virtual model empowers an environment in which we could serve our clients with less costs to the firm and pass the savings on to them.”
Financial planning for the new normal
MDRN Capital’s innovative approach to retirement advising emerged as a result of Cirksena’s experience during the COVID-19 pandemic. Due to social distancing, advising during the pandemic shifted to virtual appointments. When social distancing was no longer necessary, Cirksena expected his clients would resume their pre-pandemic patterns. He was wrong.
“My clients let me know they preferred the comfort and convenience of virtual meetings to the hassles associated with having in-office meetings,” Cirksena says. “They didn’t miss sitting in traffic and searching for parking spaces, and I couldn’t blame them. Even the clients who lived only a few minutes away decided they would rather meet via Zoom than have a face-to-face meeting in our nice Class-A office space.”
MDRN Capital was designed to meet the client expectations that emerged during Covid. By leveraging technology to take his services to his clients rather than expecting them to come to him, Cirksena made advising more convenient and more cost-effective at the same time.
Financial savings for struggling retirees
Recent studies show the high inflation the US has been experiencing has a larger than average impact on many retirees. In response, many are looking to tighten their belts by cutting back on spending, but reducing the fees associated with retirement accounts is something few consider.
“For retirees, lower gas and grocery costs are certainly helpful,” Cirksena says. “However, cutting their investment management costs in half puts dramatically more money in their pocket over time than lower prices on goods ever could.”
To understand the impact MDRN Capital’s approach can have on retirees, consider that $250,000 earning seven percent over 20 years will grow to $967,421.12. Factor in a 1 percent fee, and growth is limited to $801,783.87, but raising the fee to 2 percent causes earnings to fall to $721,034.70.
Cirksena points to his industry’s failure to embrace modern technology as one reason why investment fees remain high.
“Unlike many industries that have used and adopted technology for decades to help lower costs and make services more efficient, the financial services sector has lagged behind,” he explains. “Many firms continue to incur unnecessary overhead and expenses, which their clients pay for in the form of elevated fees.”
The virtual investment environment Cirksena has created moves retirement planning into the future. It provides a financial service experience that is convenient, comfortable, and efficient while also ensuring that none of its clients’ investment potential is wasted on unnece
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