Business

5 Tactical Employee Retention Strategies for SBOs

Published

2 years ago

May 13, 2023

In today’s competitive job market, employee retention has become a top priority for organizations of all sizes. But what are the most tactical and practical ways to increase employee retention? Let’s dig a little deeper.

Try These Employee Retention Strategies

According to the Society for Human Resource Management (SHRM), it typically costs a company six to nine months of an employee’s salary to replace that employee. For perspective, that means it costs somewhere in the neighborhood of $30,000 to $45,000 in recruiting, training, and hiring costs to find and onboard an employee making $60,000 per year.

“Some employees find better paying jobs while others go back to school. Sometimes it’s their choice and other times they follow a spouse who’s been transferred to another state,” Enrich explains. “Whatever the reason, it has been well documented that employee turnover is costly and disruptive.”

Thankfully, there are plenty of tools and strategies at an employer’s disposal for increasing employee retention. Here are a few:

Offer Better Salary and Benefits

Why do most employees leave? Robert Half’s data says 38 percent of employees move on to another job due to “inadequate salary and benefits.”

Thus, one of the most effective (and obvious) employee retention strategies is to offer a competitive compensation and benefits package. This includes not only a fair salary, but also perks like health insurance, retirement plans, and paid time off.

By providing these benefits, you can show your employees that you value their work and are committed to their well-being.

Give Employees a Clear Path Forward

Make sure you’re providing clear opportunities for career growth and development. This can take many forms, including training programs, mentorship opportunities, and career advancement paths. When you invest in your employees’ professional development, you help them feel valued and motivated to continue growing within your organization.

Lead By Example

Offering benefits and development opportunities is only part of the equation. The role that managers and leaders play in employee retention cannot be overstated. In fact, a recent study found that 75% of employees who voluntarily left their place of employment did so because of their direct superiors.

To create a positive and nurturing work environment, it’s important for managers to communicate openly and frequently with their team members. This includes offering regular and consistent feedback for a job well done. It’s also key for those in management and leadership positions to lead by example and communicate a strong commitment to the company’s mission and values.

Invest in Culture

As a business owner, you can support employee retention by fostering a sense of community and belonging within the workplace. This can be accomplished through various team-building activities, volunteer opportunities, and fun, inviting social events.

By creating a strong sense of camaraderie and shared purpose, employees are more likely to feel connected to their colleagues and invested in the success of the organization.

Tailor Your Approach

Of course, not all employee retention strategies will work for every organization. It’s important to tailor your approach based on the unique needs and preferences of your team members. This may include conducting regular employee surveys to gather feedback on what is working and what could be improved.

You should also be proactive in addressing potential retention issues before they become major problems. This can include identifying employees who may be at risk of leaving and taking steps to address their concerns or provide additional support.

For Best Results, Know Your Employees

If you’re a small business owner, you know how difficult it can be to retain top talent. With larger organizations offering more resources and benefits, it can feel like an uphill battle to keep employees engaged and committed for the long term. But as you can see, there are a number of employee retention strategies that you can implement to help keep your team members happy and motivated.

Ultimately, the key to successful employee retention is creating a workplace culture that values and supports its team members. By offering more competitive compensation and benefits packages, providing opportunities for career growth and development, and fostering a positive and supportive work environment, you can improve retention rates, bolster the bottom line, and build a strong and committed team.

Business

What to Look for in an Enterprise Webcasting Solution

Published

3 days ago

September 12, 2025

Matthew Wiles

The modern workplace doesn’t stand still. Teams are global, employees are remote, and companies must communicate faster and at scale. That’s why enterprise webcasting has gone from a niche tool to an essential part of internal communication strategies.

Reliability is the starting point when broadcasting to hundreds or thousands of employees, stakeholders, or partners. The platform you choose needs to deliver more than a stable video feed; it must offer security, accessibility, scalability, and real engagement.

For enterprises navigating this decision, here’s what to consider before committing to a webcasting platform.

Scale and Performance Matter More Than You Think

It’s one thing to host a video call with your immediate team. It’s another to run a high-stakes webcast for your entire global workforce. Enterprise webcasting means reaching large, often geographically dispersed audiences, sometimes tens of thousands of people at once. And when that’s the case, performance isn’t negotiable.

Your platform should offer proven scalability with minimal lag, buffering, or outage risk. Many organizations underestimate the bandwidth and technical infrastructure needed to deliver seamless webcasting at scale. Look for solutions that utilize global content delivery networks (CDNs) and redundant systems to guarantee smooth streaming, regardless of your viewers’ location.

The reality is, your message only lands if the technology holds up under pressure.

Security Isn’t Optional

In a world of growing cyber risks and data privacy concerns, security must be front and center, especially for enterprise webcasts. Not every message is meant for public ears, from internal town halls to sensitive investor briefings.

Leading webcasting platforms provide enterprise-grade security features like encrypted streams, password protection, login authentication, and customizable access controls. Depending on your industry, you may also need to meet specific regulatory requirements for data protection and compliance.

Ultimately, your webcasting solution should provide peace of mind, knowing that confidential information stays where it belongs.

User Experience Makes or Breaks Engagement

Let’s face it: no one wants to wrestle with clunky software minutes before a big company update. The best webcasting platforms make life easy for both presenters and attendees.

Intuitive interfaces and simplified workflows reduce stress and help presenters focus on delivering the message. The process should be frictionless for attendees, with one-click access, mobile compatibility, and no need for complicated installations.

But accessibility isn’t just technical, it’s also about inclusivity. Your platform should offer features like captions, translations, or on-demand playback options to ensure your workforce can engage with the content.

Because if people can’t easily join or follow along, your webcast risks becoming background noise.

Engagement is More Than Just Showing Up

In enterprise settings, communication can’t be one-way. True engagement requires interaction.

Modern webcasting solutions offer features like real-time Q&A, live polls, and chat functions to turn passive viewers into active participants. These elements keep audiences focused and create opportunities for meaningful feedback.

Especially for company-wide meetings or virtual events covering important updates, giving employees a voice makes the experience feel collaborative, not just another broadcast.

Data and Insights Drive Improvement

One of the most overlooked aspects of enterprise webcasting is analytics. But without data, it’s impossible to measure success or spot opportunities for improvement.

Look for platforms that provide detailed reporting, including attendance metrics, engagement rates, audience locations, and performance benchmarks. Over time, these insights help refine your communication strategy, adjusting formats, reworking content, or targeting specific groups with follow-up resources.

The more visibility you have into how people interact with your webcasts, the better equipped you are to make those events impactful.

Flexibility for Different Event Types

Not all webcasts are created equal. Some are formal, high-production events with large audiences. Others are more casual, interactive sessions for smaller groups.

The platform you choose should give you the flexibility to manage both scenarios. Whether you’re hosting a polished executive briefing, a technical product demonstration, or a virtual town hall, the tools should scale to fit your needs, without requiring entirely different systems or workflows.

Many providers also offer managed services for high-profile events, giving you access to technical experts who handle the backend so your team can focus on the message.

Final Thoughts

Webcasting has become a critical tool for modern businesses, but choosing the right platform requires more than just comparing price tags. It’s about finding a solution that delivers reliability, security, engagement, and scalability while making the process simple for both your team and your audience.

With enterprise webcasting, companies can ensure their most important messages are delivered securely and at scale, whether to employees down the hall or stakeholders around the globe.