Lifestyle
All you need to know about Hetal Desai, an ingenious fashion designer from Melbourne

The word ‘fashion’ brings on images of glamour. The onset of the worldwide fashion market in India has given a thrust to the fashion industry. This has attracted so many young people in this industry.
Today, there are a couple of hundred Indian fashion designers peddling designs and wares, Hetal Desai a Melbourne based Fashion designer who started her career back in 2017 is one such designer who turned her dreams into reality.
This young designer discovered her talent right after her marriage and soon enrolled herself in a fashion designing course from BRDS, Ahmedabad. After completing her degree, Hetal went on for a 1-month internship program in the same institute which further boosted her career to become an independent fashion designer.
Hetal started her own venture and named her fashion label as Veer Fashions. She began to showcase her work at prominent shows and exhibitions in Gujarat which went ahead to become a huge hit amongst the local residents of Ahmedabad.
Hetal believed in the fusion of Indian and western looks. Hetal also focused on pure ethnic wear, highly suitable for Indian bridal collections to purely Western style designer wear for the red carpet.
Hetal’s idea to connect with customers’ emotions paved her way to success and she soon became one of the prominent fashion designers in Ahmedabad.
Hetal offers a wide range of expertise in casual wear, lehenga cholis for women and kids of all age groups. She is also specialized in making Rabari dress, a special community-based outfit. Hetal is also known for her hand-painted designs which were also part of one of the fashion shows held in Ahmedabad by BRDS institute.
Currently residing in Australia, Hetal manages her business in India with the help of her mom and her sister. Veer Fashions comprises of a big team who operates from Ahmedabad.
Hetal Desai has won several awards in the past for her huge body of work and is looking forward to expanding her business in the foreign market as well and carve a niche for her brand globally.
Lifestyle
Derik Fay: The Strategist Who Built Empires Where Others Saw Limits

In the ever-changing landscape of entrepreneurship, few names carry the weight of strategic precision like Derik Fay. Behind the scenes of some of the most dynamic, growth-driven companies in America, Fay has become a master at the art of scaling businesses without sacrificing soul.
What makes his journey all the more compelling isn’t just what he’s done — it’s how quietly and deliberately he’s done it. Born in Westerly, Rhode Island, on a cold November day in 1978, Fay didn’t come from connections or capital. He came from resilience. Raised in modest circumstances, he developed a mindset early on that would come to define his success: if a door doesn’t open, build the damn frame yourself.
At 6’1″, Fay’s physical presence is matched only by the magnitude of his vision. Over the past two decades, he’s grown from a solo operator into a force that touches nearly every major sector in American business. He is best known as the founder of 3F Management, a multi-sector venture and private equity firm that acts less like a bank and more like a command center — diagnosing broken business structures, overhauling teams, and rebuilding revenue engines from the inside out.
But 3F is only the beginning. Fay holds active leadership or board roles across a broad range of ventures, including Around the Clock Fitness, SalonPlex, Results Roofing, BIGG Pharma, Tycoon Payments, Eratyc Entertainment, FayMs Films, and even the combat sports disruptor Bare Knuckle Fighting Championships (BKFC). Each of these businesses reflects a different side of his philosophy: high-functioning systems, vertical integration, and zero tolerance for mediocrity.
And while his public persona is often understated, the reach is massive. His online presence alone has generated billions of views, with over 1.4 million followers engaging with his strategic insights, mentorship content, and thought leadership across platforms. He’s not an influencer — he’s an executor with influence.
Yet behind the numbers and headlines is a family man. Since 2021, Fay has shared his life with his partner, Shandra Phillips, whose presence he often credits as grounding his often chaotic, deal-driven world. Together, they raise two daughters, Sophia Elena Fay and Isabella Roslyn Fay — the true north to his professional compass.
Despite his vast portfolio, Fay is not driven by applause. He’s driven by the ripple effect. Every deal, every venture, every mentorship session carries the same intention: to leave people, companies, and communities better than he found them.
He’s also begun exploring a new frontier — film and entertainment. Through FayMs Films and strategic partnerships with entertainment studios, Fay is merging business with storytelling, stepping occasionally into the spotlight as an actor and executive producer. It’s a logical evolution for a man who’s spent his life crafting narratives — only now, some of them play out on screen.
And while many entrepreneurs spend their careers chasing validation, Fay has been repeatedly recognized in major outlets like Forbes, Yahoo Finance, and Maxim, not for buzz but for results. He’s been cited alongside legacy names in global business and continues to operate with the same laser-focus that got him through his first startup, his first failure, and his first million-dollar win.
In a time when founders obsess over being seen, Derik Fay has built something far rarer — he’s become essential. Not just to his companies, but to the evolving definition of what modern leadership looks like: measured, disciplined, people-first, and unapologetically ambitious.
He doesn’t just build businesses.
He builds systems that build people.
Derikfay.com
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