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Zachary Sheaffer and Zamage: The Small Store That Became Successful

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To become successful, a business needs to know how to sign deals that will benefit them. Having a good marketing strategy and network can guarantee the success of your company. This means that even if you start small, your business can continue to grow and expand because you have made the right financial decisions. It is extremely important to do your research and work towards connecting with your target audience.

Zachary Sheaffer, an experienced businessman and fashion expert, was able to grow his clothing line and business Zamage, from a small store to a world-renowned brand. He knew how to reach his audience, offer trending products, and make deals with already established brands to get his name out there. It was this what got him the success he now has and allowed his company to ship products worldwide.

When he was 20 years old, Sheaffer opened his store in a 500 square feet location. There he sold T-shirts, cell phone accessories, and other trending products. It was where the dreams of success started becoming a reality as more and more people shopped Zamage. After a year, he was able to sign a deal that would make his company grow even more with New Era Cap Co. It was then when they started selling MLB, NBA, NFL, and NHL hats. This made Zamage known to a larger audience who was now interested in their products.

Four years after its launch, Zamage was ready for expansion and moved into a 5000 square foot location. To attract more customers, Sheaffer made the smart choice to sell merchandise from well-known and respected brands such as Rocawear, Miskeen, Enyce, Akademiks, Timberland, and Converse. This allowed the clothing line to succeed even during the recession and survive to expand beyond the limits of an in-person shopping store. They would venture into the world of online shopping.

After the success, the founder decided it was time to open an online store that offered to ship their products worldwide. It was a complete hit and it led them to outgrow the 5000 square feet. Sheaffer had to get a warehouse in order to keep their products in storage and keep everything in one place to be shipped later on. But even through these expansions, Zamage has been able to continue offering great quality products and shipping with no delay to its customers.

Zamage is the perfect example of a small business that knew how to grow and succeed. Zachary Sheaffer understood the business and was able to make decisions which were beneficial for his brand. He made good deals, offered quality products, and knew exactly how to expand his business. Because of his strategic thinking, Zamage has become a consumers’ favorite store to shop for the newest trends in fashion clothes and accessories for men. A small retail store became a successful brand that manufactures and ships its products all over the world. Just 500 square feet that were able to become a clothing empire.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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