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Zachary Sheaffer and Zamage: The Small Store That Became Successful




To become successful, a business needs to know how to sign deals that will benefit them. Having a good marketing strategy and network can guarantee the success of your company. This means that even if you start small, your business can continue to grow and expand because you have made the right financial decisions. It is extremely important to do your research and work towards connecting with your target audience.

Zachary Sheaffer, an experienced businessman and fashion expert, was able to grow his clothing line and business Zamage, from a small store to a world-renowned brand. He knew how to reach his audience, offer trending products, and make deals with already established brands to get his name out there. It was this what got him the success he now has and allowed his company to ship products worldwide.

When he was 20 years old, Sheaffer opened his store in a 500 square feet location. There he sold T-shirts, cell phone accessories, and other trending products. It was where the dreams of success started becoming a reality as more and more people shopped Zamage. After a year, he was able to sign a deal that would make his company grow even more with New Era Cap Co. It was then when they started selling MLB, NBA, NFL, and NHL hats. This made Zamage known to a larger audience who was now interested in their products.

Four years after its launch, Zamage was ready for expansion and moved into a 5000 square foot location. To attract more customers, Sheaffer made the smart choice to sell merchandise from well-known and respected brands such as Rocawear, Miskeen, Enyce, Akademiks, Timberland, and Converse. This allowed the clothing line to succeed even during the recession and survive to expand beyond the limits of an in-person shopping store. They would venture into the world of online shopping.

After the success, the founder decided it was time to open an online store that offered to ship their products worldwide. It was a complete hit and it led them to outgrow the 5000 square feet. Sheaffer had to get a warehouse in order to keep their products in storage and keep everything in one place to be shipped later on. But even through these expansions, Zamage has been able to continue offering great quality products and shipping with no delay to its customers.

Zamage is the perfect example of a small business that knew how to grow and succeed. Zachary Sheaffer understood the business and was able to make decisions which were beneficial for his brand. He made good deals, offered quality products, and knew exactly how to expand his business. Because of his strategic thinking, Zamage has become a consumers’ favorite store to shop for the newest trends in fashion clothes and accessories for men. A small retail store became a successful brand that manufactures and ships its products all over the world. Just 500 square feet that were able to become a clothing empire.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The Perfect Investment: RAD Diversified and Income-Producing Farms




Amidst the global lockdown of 2020, Dutch Mendenhall, founder of RADD America, began looking for an alternative to standard residential real-estate investments. So, he turned his analysis to farms and was blown away by the immense potential he saw. After going public in late 2019, RADD America purchased US farmland and made slices of the real estate available at minimum investments of $10,000.

Income-producing farms vs. other real estate asset classes

According to Mendenhall, an apartment complex in today’s US real estate market commands approximately a 4% or 5% cap rate. Farms offer somewhere around a 15% to 20% cap rate.

“When I first began looking at investing in farms, I compared each acre to an apartment or housing unit,” Mendenhall recalls. “The variety that income-producing farms provide is what I really love about them as an opportunity. With one season producing wheat and corn the next, you can double tap — you can raise livestock on top of agriculture. Putting money into the farm only pays off in time. Everything from improving soil to increasing irrigation makes a major impact on potential income, and so much of America’s farmland has fallen into disrepair during the last 20 years.”

When Mendenhall began investing during the early days of the pandemic, sustainable acres of producing farmland sold anywhere from $3,500 to $5,000. Today, he finds that income-producing acres of farmland easily sell for $9,500 to $10,000.

“I’ve seen farmland values almost double during the last couple of years,” Mendenhall says. “Currently, we’re in Tennessee, Arkansas, and Idaho, but we are analyzing land all over America. What reports don’t show is the difference between a properly maintained acre of farmland and an acre that is in disarray. There’s only so much workable farmland on the market today. We’ve hit the tipping point, and now, there’s a scarcity of land for people to buy. If you have the opportunity to purchase amazing agricultural land, you have to pull the trigger quickly.”

Income-producing farms as an asset class

Mendenhall is no stranger to investors. Since 2006, he’s connected them to deals in short sales, wholesaling, residential properties, and storage units, though he admits that every asset class has caused the same excitement as farmland. “At this point, we can’t find enough bargains for our investors,” he says. “They take real pride in their investments and keep asking us for more.”

RADD America takes a true grassroots approach when connecting its investors to farmland. “The farming world is different from any other in real estate,” explains Mendenhall. “We start by having our acquisitions and agricultural teams meet with farmers. When we get ready to brand cattle or plant, all the local farmers come and help. In the same spirit, our teams go out and help the local farmers when it’s their turn to brand and plant. To do it right, you have to build a relationship and a connection that’s quite different than other types of investing.”

RADD America is composed of expert investors and expert farmers. The company offers its investments through fractionalized ownership. In other words, the company purchases one farm and then allows a joint pool of investors to own it together. 

“If you don’t have a team that knows how to farm and maximize income, you’re not going to get the best possible return for investors,” warns Mendenhall. “Thankfully, our team isn’t so big for this type of investing that we forget who we are, and we have the economy to scale at a great pace.”

The impact of global competition on income-producing farm investments

RADD America closely monitors global trends. In Mendenhall’s experience, investors win when they move before the market. However, when they move after the market, they lose.

“When Russian first invaded and sparked its war with Ukraine, for example, we kept a close eye on its global impact,” he says. “As one of the largest producers of wheat in the world, we knew that Ukraine — now in the midst of a war — wasn’t going to be able to produce wheat at the same scale, so someone else needs to step in and fill the gap. We’re constantly monitoring what’s happening in the world to stay on top of evolving trends.”

In terms of global competition, Mendenhall is frustrated by foreign entities staking ownership of American farmland and agriculture. In this area, China has positioned itself as the number one threat to the sovereignty of the United States.

“When foreign powers have ownership of agricultural land in the US, it puts us all at risk as Americans,” remarks Mendenhall. “Over the past few years, we’ve seen soil quality erode, closures of meatpacking plants, and numerous fires. The likelihood of nuclear war in this age is very small. The quiet war of buying American agriculture and unsettling the American dollar is the threat we face today.”

Clearly, RADD America has a lot to pay attention to at home and abroad. “We’re monitoring weather patterns and making one-year, three-year, and five-year predictions,” Mendenhall explains. “We’re also paying close attention to interest rates to see where this shifting economy is headed. The up-and-down cycles are faster than they’ve ever been. Monitoring the industry is critical. With expert investors and agricultural specialists from RADD America on your team, farmland can be one of your most promising and rewarding investment opportunities.”

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