Business

Jose Arias, The New York Based Social Media Influencer Wants Other Entrepreneurs To Know The Ways They Can Reach More People On Instagram

Published

5 years ago

July 6, 2020

Instagram is a very lucrative medium; one must know how to make full use of the same, says Arias.

If you can calculate it, you would know that Instagram already has about a Billion active users monthly, imagine if social media marketers and influencers started leveraging this medium for marketing to the maximum, what numbers it would reach in revenue for their clients. Making this medium a source of high income is a youngster from New York, Jose Arias, who at a very early age had realised how this medium could turn into gold for him if he used it the correct way and that’s what he did. Today, he is not just a knowledgeable social media marketer and influencer, but also a creator whose meme pages are taking Instagram by storm. You can check his pages @dawg, @investment.

He lists out the ways through which other entrepreneurs can reach more people on Instagram.

Use hashtags: For categorizing your content, nothing is better than using hashtags, says Arias. It acts as a label to your content in the online world. This way, people can find the content easier and follow hashtags to know more information on the same even later. Use top and trending hashtags in your niche and help reach more people to your clients through your effective use of hashtags.

Make effective use of stories: Stories on Instagram takes the topmost place on the main page of an account, and this makes the followers see the content they may otherwise not see on an influencer’s newsfeed, says Arias. Post a lot of content on stories including pictures, videos, captions, etc. to add value to your stories.

User-generated content: These are posts that are created by an influencer’s followers, who are directly related to their social media accounts, brands or products. When these posts are pasted by influencers in their account, there are more chances that these get shared. These posts are relatable to the target audience of the influencers, which may lead to encouraging others to share the posts, points out Arias.

Post engaging content: Arias says that when users engage with a particular post, the Instagram algorithm would show them your next posts. Hence, it is essential to create content that highly engages users like keeping a contest on Instagram where they need to like, share and comment to be a part of it.

Focus on the timings of the posts: An influencer must make their Instagram page a business account to see what time of the day and what days; they get the highest number of engagement on their posts through the analytics page. Accordingly post new contents based on the most preferable post timings that would reach people better.

Jose Arias owns a media company that manages OnlyFans models, meme pages, influencers and international models. Arias, who is now 25 years of age, studied from Allen high school and since a very early age, was influenced by the online world. Hence, at 16, he started with social advertising and later became a pro as a social media influencer, marketer and creator on Instagram. Jose Arias publishes interesting posts live videos that’ll help users to grow and establish their personal and business presence on social media via his Instagram Account @papii www.instagram.com/papii

The renowned Indian Entrepreneur, Educationist and Businessman, Romy Johnson took Jose Arias’s interview, who is a social media creator, marketer and influencer. Romy is the proud founder, owner and CEO of companies like Xaare, Fames Media, British India Academy and Cool Gurus. He is currently based in Canada. Follow to know more about him – Facebook and Instagram – @RomyJohnsonOfficial.

Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

Published

2 weeks ago

July 26, 2025

Matthew Wiles

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.