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4 Lessons From A Decade Of Doing Business; Entrepreneurship Advice From Alec De Layno Martin Of Tranquil Store

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Alec Delayno Martin (Astyle Alive) is a successful serial entrepreneur who has been on the scene for more than ten years. He has successfully founded and run multiple ventures in marketing, fashion, real estate, and finance. His latest start-up, Tranquil Store, is a firm that offers premium CBD (Cannabidiol) products. They have a wide range of products that cater to everyone in society and they are set to transform the way we see the CBD sector. 

De Layno has amassed a large amount of knowledge in running a successful business. He shares his top four handy tips in this article.

Giving Value to Customers:

The most important part of your business is how you help your customer. Your products and services must solve a painful problem for a specific type of person. For example, De Layno got the concept for Tranquil store from his own personal struggles with relaxation and sleep.

“After years of trying ineffective sleep aids and prescription medications with undesired side effects, we came across CBD and gave it a try. After doing my research & talking with others around, I realized many people struggled with stress, anxiety, and depression daily. Tranquil Store was started to help ourselves, friends, and now the world. Our products are available around the globe for everyone like us.”

Now, he has launched a store that has something for everybody facing the same category of problems that he did. 

“ I offer a wide variety of quality premium CBD products, from Gummies to healthy CBD Granola bars, different tincture flavors, soft gels, and Lollipops. I’ll be changing the market soon with a new product that I can’t speak on too much. It is a surprise.”

Seeking help and mentorship:

De Layno has always surrounded himself with an ecosystem of friends and family that support his growth.

For an entrepreneur just setting up a business, don’t make the mistake of thinking you have to do everything by yourself. You can be self-made and still need help. 

Reach out to the people who inspire you. Seek their counsel and help whenever you get stuck. Build models around existing businesses that you really admire and put your own unique spin on it.

Believing in Your talents:

Having an endless list of qualifications and certificates is not a guarantee for business success. Once De Layno graduated from high school, he knew what he wanted from life and he went after it. 

Nowadays, college degrees are classified as great accomplishments. Many students enter deep holes of debts and spend most of their adult life repaying student loans.

If you have been blessed with a talent, focus  on honing it. Take a journey to discover yourself and what makes you happy. Succeeding as an entrepreneur will not happen overnight, but it will be worth it at the end of the road. 

Giving back to your community:

The primary responsibility of every successful entrepreneur is to give back to the community and support others who haven’t achieved what you have. DeLayno is involved in several philanthropic efforts, supporting several low-income families struggling during the pandemic. He also donates a percentage of his income to the Saint Jude Children’s Research Hospital, a medical facility for children battling cancer.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi

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Photo Courtesy of: YesLawyer

Byline: Andi Stark

For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.

Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system

Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?

A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.

Q: How does the process work once someone contacts the platform?

A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.

Q: Where does artificial intelligence fit into that process, and where does it stop?

A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.

Q: What problem is this model trying to solve in the current legal system?

A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.

Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?

A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.

Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?

A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.

Q: Does this model risk favoring only the most profitable cases?

A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.

Measuring Impact Over Time

YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.

The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.

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