Business

How Dylan Vanas has Simplified Real Estate Marketing

Published

5 years ago

August 11, 2020

If you haven’t heard of Dylan Vanas, you probably will in the near future. As the founder of RentUp.io, Dylan is spearheading a movement to democratize real estate investing and marketing. This puts the power to control how you market your real estate investments back in your hands. So, let’s take a closer look at how Dylan Vanas has simplified real estate marketing.

Bringing Affordable Marketing to Small Businesses

Small businesses usually struggle in the digital marketing sphere. Larger companies often dominate digital advertising, making it difficult for small or even medium-sized businesses to carve out a piece of the pie. Dylan Vanas wants to change that.

“A lot of marketing agencies charge thousands of dollars per month just to put out a few ads. To me, this is not how to do good business. I want to make effective marketing accessible to anyone that needs it, with low prices and various ways to develop brands of any size.” – Dylan Vanas

Helping Real Estate Owners Generate Leads

Whether you’re looking to rent out a spare bedroom or fill up an apartment building with renters, you need a resource to help generate leads. It’s easy to throw your rental property on a website with thousands of other options. However, this probably won’t yield the results you want.

“There are a million free options to market real estate property online. If you’ve ever tried some of them, you know that they don’t always generate good leads. Even when they do, they can’t guarantee success. With RentUp.io, we help generate leads that convert and provide stability for the long-term.” – Dylan Vanas

Developing Simplified UI For Everyone

Have you ever tried to build an advertising campaign with an outdated platform? If so, you know that it can take a great deal of time and energy to create the ads you like and implement an effective marketing strategy. With a simplified UI, Dylan Vanas makes it easy to quickly set up, track, and manage digital marketing campaigns.

“When I first got into real estate marketing, I didn’t want to be just another face in the crowd. I wanted to find a way to put my clients first. So, I did my research. One of the top complaints among clients seeking real estate marketing platforms is poor user interfaces. That’s why I developed a streamlined UI that still offers all of the same features that clients want.” – Dylan Vanas

The Bottom Line

In years past, marketing your property required a myriad of different platforms and strategies, both online and off. Many of these were expensive, inefficient, and ineffective. Thanks to advancements in technology, real estate investors can market their property with just a few clicks.

Thanks to Dylan Vanas, the process is now even easier. RentUp.io provides real estate investors with affordable marketing tools to quickly generate leads and reap the rewards of their investment. If you’re interested in learning more about Dylan and his company, be sure to follow him @dylan_vanas or visit his website.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.