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Impacting Lives Will Always Come First – Avi Grondin

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The purpose of human existence is to help other people reach their fullest potential in life. We are created unique, with varying degrees of light and awesomeness, to help others become better versions of themselves while we become ours. Avi Grondin, CEO of Variance Marketing, believes that human existence has grown over the centuries because humans became so good that they gave others the license to become better.

Avi Grondin has had speaking opportunities at the TedX stage in Canada and has been featured in some of the country’s top business magazines, continually speaks of impact as the core of every social purpose. Avi reiterates that there is a need for every person to recalibrate their minds to become more impactful and more human-centric in their dealings. For Avi, the moment we shift our work’s focus from being rich and accumulating wealth to impacting lives and changing the narratives of those around us, we become better humans and make way more money in the process. And the world is better for it.

In his TedX speech, Avi said that he has learned from his mother and his clients that creating positive impacts has ripple effects. The effects spread to different people at different times. There are too many people whose sole aim of doing business is to make money. While this is good, Avi points out; it isn’t sustainable. It doesn’t meet the core requirement of our purpose.

Avi will never agree that making profits comes before making an impact. He agrees that businesses should make money. What he disagrees on, he said during one of his speeches, is for the money-making process to trump the impact-delivering.

“Whenever I speak to people, young or old, I feel good, somewhat fulfilled. You know why?” Avi asks his audience. “It is because I know that I am impacting lives, helping people see the light in themselves, helping them get better,” he says.

 Avi is a serial entrepreneur with years of experience growing businesses. His marketing agency, Variance Marketing, has been at the forefront of helping many small and big companies make the most of their marketing. Avi says he offers value and makes an impact through his company when he creates and delivers marketing strategies to his clients.

‘The work that I do as a marketer is impactful. While many may see it as making sales, it goes beyond that. We not only improve sales; we also help the customers with the valuable content necessary to nurture their prospects. It is a win-win situation for all parties involved,” Avi says.

Avi is also delving into the retail cannabis space and sees his new dispensary chain, ModernDay Cannabis, as another way he can impact people’s lives. 

“For every tree we buy, we plant trees,” Avi said about his new cannabis business. The savvy businessman, 24, has made it his life’s work always to give back, and make an impact with whatever he does. It is still about making the world better.”

To follow Avi Grondin’s journey and get first-hand info, click his covers on Instagram, facebook and LinkedIn today!

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The 5 Best Cuban Link Chains for Men in 2025

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Cuban link chains are more than just jewelry—they’re statements of power, luxury, and timeless style. And when it comes to sourcing the best Cuban link chains, Frost NYC stands above the rest. With over 10,000 jewelry products online and a bold promise to “Never Lose Money On Jewelry Again,” Frost NYC combines luxury, customization, and unbeatable value.

Whether you’re shopping for a gold Cuban link chain, a bold white gold design, or a fully iced out statement piece, here are the top five Frost NYC Cuban link chains that lead the pack in 2025.

1. Gold Chain – Men’s Semi Solid Miami Cuban Link Chain 10K/14K Gold

Gold Cuban Link Chain

This classic yellow gold Cuban link chain delivers timeless appeal. Available in multiple lengths and widths, it balances durability with a lightweight feel thanks to its semi-solid construction. A true staple for any chain collection.

  • Available in 10K and 14K gold
  • Chain width: 5.5mm to 13mm
  • Lifetime warranty and upgrade program

2. Gold Chain – Men’s Semi Solid Miami Cuban Link Chain 10K/14K White Gold

 

White Gold Cuban Link Chain

The white gold Cuban link chain is a sleek and modern alternative to yellow gold. Perfect for those who want bold style with a cool, clean finish.

  • Chain width: 6mm to 13mm
  • Fully customizable in length and karat
  • Semi-solid for comfort and durability

3. Gold Chain – Men’s Semi Solid Diamond Cut Miami Cuban Link Chain 10K/14K Gold

Diamond Cut Cuban Link Chain

Take your look to the next level with this diamond cut Cuban link chain. Intricate texturing adds brilliance without actual diamonds, making it a cost-effective way to stand out.

  • Chain width: 7.5mm to 15.5mm
  • Diamond-cut detailing for high shine
  • Semi-solid and backed by a lifetime guarantee

4. Heavy Solid Rose Gold Miami Cuban Link Chain (10MM-20MM)

 

Rose Gold Cuban Link Chain

If you’re after a rose gold Cuban link chain that demands attention, this solid 160g monster is for you. It delivers weight, richness, and high-end flair.

  • Chain width: 10mm to 20mm
  • Fully solid construction
  • Luxurious 10K or 14K rose gold finish

5. Two Tone Iced Out Diamond Prong Cuban Link Chain 10K/14K

Two Tone Diamond Cuban Link Chain

This two tone Cuban link chain is iced out with over 5+ carats of diamonds. Its yellow and white gold combo creates unbeatable contrast for high-impact shine.

  • Diamond weight: 5.76 carats
  • Widths up to 23mm available
  • Ideal for red carpet-ready fits

Comparison Chart: Top 5 Frost NYC Cuban Link Chains

Chain Name

Metal Color

Width Options

Carats

Solid/Semi

Price (Starting At)

Classic Miami

Yellow Gold

5.5mm – 13mm

None

Semi-Solid

$2,167

White Gold Miami

White Gold

6mm – 13mm

None

Semi-Solid

$2,292

Diamond Cut

Yellow Gold

7.5mm – 15.5mm

None

Semi-Solid

$3,424

Solid Rose Gold

Rose Gold

10mm – 20mm

None

Solid

$18,147

Iced Out Prong

Yellow/White

7mm – 23mm

5.76 ct

Solid

$10,717

Why Frost NYC Has the Best Cuban Link Chains

Frost NYC has spent over four decades perfecting the art of jewelry, offering:

  • The largest Cuban link catalog online
  • Lifetime warranty & lifetime upgrade programs
  • Fully customizable chains in karat, length, and width
  • Real gold & real diamonds only
  • A commitment to helping customers “Never Lose Money On Jewelry Again”

Whether you’re looking for something bold and iced out or refined and classic, Frost NYC makes sure your chain is built to last—and backed for life.

Ready to level up your chain game? Shop the best Cuban link chains today at Frost NYC.

Don’t settle for less. Discover the chain that defines your style at Frost NYC—where craftsmanship meets value, and every piece is built to shine for life.

Whether you’re looking to upgrade your jewelry game, celebrate a milestone, or invest in a piece that holds lasting value, Frost NYC has something tailored to your taste. With decades of experience, unmatched product variety, and a commitment to customer satisfaction, Frost NYC makes it easier than ever to find your perfect Cuban link chain. Explore their online collection today and experience the confidence that comes with wearing quality you can count on.

Follow Frost NYC for style inspiration, new drops, and exclusive offers:

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