Lifestyle
The Birth of a Beauty Giant is Shaking the International Luxury World

In the United States, and all around the world, we’re all fascinated by luxury brands and you probably think you know all of them. But the most famous ones aren’t always the most exclusives and today we’re looking into the fascinating international growth of French luxury house Morreale Paris, projected to become one of the main newcomers of the next few years, joining New York based Khaite on the list of the most anticipated labels of 2021
The discreet Parisian label is known to have been around for hundreds of years in Europe working only with royal dynasties before relaunching worldwide in 2018 after its mysterious founder Jean Pierre Morreale, had a dream where his ancestor told him it was time to open the brand to the rest of the world.
The following year, the French company launched their first perfumes for her and for him just before shocking the internet by introducing the most expensive fragrance in the world, Le Monde sur Mesure (sold for $1.8M the same year to an anonymous buyer after a secret exhibit in Los Angeles.
Adding to the hype, Morreale Paris’ owner and creator, Jean Pierre Morreale, who was described in the press as a « cryptic figure » is known for being one of the most private personalities in the business. Notorious for attending anonymously events of his own company and for his personal relationships with royals and Hollywood A-listers.
The French label released two introductory campaigns in 2018 and 2020 featuring actress Logan Polish and runaway models Connor and Max Haddadin before selling out of all products almost immediately in the United States instantly picking the interest of the US luxury market while promising restock before the end of the year along with the launch of new products.
Business wise, if the young label keeps drawing interest from its US customer base and is able to maintain the exponential growth they’ve been generating over the past two years… there’s a new kid in luxury town and you should probably stay very attentive for Morreale Paris’ IPO because it might be the best deal of the decade.
We are avidly waiting for their 2021 campaign that might integrate runaways according to a source close to the brand and we are ready for some new epic cinematography and stories like only Morreale Paris can do!
If you haven’t heard of Morreale Paris yet, go discover their website at www.morrealeparis.com
Our favorite fragrances are Heritage for ladies and Meridian for gentlemen.
SEE ALSO : Morreale Paris’ secret touch, cinematography for kings.
Lifestyle
Office Logix Shop Transforms the Refurbished Office Furniture World

Office Logix Shop, founded in 2015 by Obada Mzaik and Kamal Haykal, grew from a garage-based startup into a major force in the refurbished office furniture market. The company runs a showroom in Lewis Center, Ohio, and operates a 60,000-square-foot warehouse, showing its rapid expansion. The demand for sustainable office furniture has propelled its growth in today’s environmentally aware market.
“We started this business with a dream to create comfortable, productive workspaces for everyone,” says Obada Mzaik, co-owner and COO of Office Logix Shop. “Our garage operation has transformed into a full-scale business, showing our dedication to excellence.”
Custom Designs Transform Office Comfort
Office Logix Shop has created specialized accessories, focusing on headrests for various chair models. The company earned a patent for one of its headrest designs and is pursuing more patents.
“We excel beyond refurbishment,” Mzaik explains. “Our product line includes headrest accessories and high-quality chair parts, which we engineered for superior ergonomic support and lasting performance.”
Office Logix Shop created the first headrest for the Mirra 2 and Embody, as well as the Leap V2 Headrests. Customers and industry experts have praised its ergonomic designs, valuing its products’ blend of comfort and durability.
Market Success: A $6.5 Million Growth Story
Office Logix Shop generates annual revenue of $6.5 million, with a yearly growth rate of 35%. The company served over 12,000 customers in the past year, specializing in refurbishing premium brand chairs like Herman Miller and Steelcase. Its bestsellers include the Leap V2 Headrest, Embody Headrest, seat mesh for Aeron chairs (Size B and C), and refurbished Classic Aeron and Leap V2 chairs.
“Our competitive prices and quality standards make us stand out,” Kamal Haykal, co-owner and CEO of Office Logix Shop, states. “We provide complete solutions in the market, offering premium refurbished office furniture and original products.” Its attention to detail has built a loyal customer base across the United States, with repeat customers driving its growth.
Customer Power: Redefining Furniture Service
Office Logix Shop solves customer challenges through premium refurbished products at lower prices than new items. It stocks a complete inventory of chair parts for refurbishment and creates tutorial videos to help small refurbishers and customers repair their chairs. “Office Logix Shop transforms workspaces, one chair at a time,” Mzaik states.
Its customer support extends beyond sales. It offers a 30-day return policy and a hands-on showroom experience where customers test and compare different products. The company’s repair guides help businesses and individuals maintain their office furniture investments, building a community of skilled customers.
Future Path: Creating Original Designs
Office Logix Shop is expanding its presence in the high-end office furniture space by continuing to grow its line of signature ergonomic chairs. “We want to keep building on what we’ve started,” says Mzaik. “With our current models, the Nova and the Midan, we’re already offering premium comfort and design at a more accessible price point. Now we’re planning to expand even further, creating more ergonomic seating solutions that are not only high-end but also affordable for everyone.”
The company aims to evolve from a refurbished office furniture specialist to becoming a manufacturer. Office Logix Shop continues to adapt and create, strengthening its position in the office furniture market while prioritizing sustainability and customer satisfaction. Its next phase will bring new products that reflect its competence in ergonomics and sustainability.
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