Lifestyle

Impacting Lives Will Always Come First – Avi Grondin

Published

4 years ago

September 20, 2020

The purpose of human existence is to help other people reach their fullest potential in life. We are created unique, with varying degrees of light and awesomeness, to help others become better versions of themselves while we become ours. Avi Grondin, CEO of Variance Marketing, believes that human existence has grown over the centuries because humans became so good that they gave others the license to become better.

Avi Grondin has had speaking opportunities at the TedX stage in Canada and has been featured in some of the country’s top business magazines, continually speaks of impact as the core of every social purpose. Avi reiterates that there is a need for every person to recalibrate their minds to become more impactful and more human-centric in their dealings. For Avi, the moment we shift our work’s focus from being rich and accumulating wealth to impacting lives and changing the narratives of those around us, we become better humans and make way more money in the process. And the world is better for it.

In his TedX speech, Avi said that he has learned from his mother and his clients that creating positive impacts has ripple effects. The effects spread to different people at different times. There are too many people whose sole aim of doing business is to make money. While this is good, Avi points out; it isn’t sustainable. It doesn’t meet the core requirement of our purpose.

Avi will never agree that making profits comes before making an impact. He agrees that businesses should make money. What he disagrees on, he said during one of his speeches, is for the money-making process to trump the impact-delivering.

“Whenever I speak to people, young or old, I feel good, somewhat fulfilled. You know why?” Avi asks his audience. “It is because I know that I am impacting lives, helping people see the light in themselves, helping them get better,” he says.

Avi is a serial entrepreneur with years of experience growing businesses. His marketing agency, Variance Marketing, has been at the forefront of helping many small and big companies make the most of their marketing. Avi says he offers value and makes an impact through his company when he creates and delivers marketing strategies to his clients.

‘The work that I do as a marketer is impactful. While many may see it as making sales, it goes beyond that. We not only improve sales; we also help the customers with the valuable content necessary to nurture their prospects. It is a win-win situation for all parties involved,” Avi says.

Avi is also delving into the retail cannabis space and sees his new dispensary chain, ModernDay Cannabis, as another way he can impact people’s lives.

“For every tree we buy, we plant trees,” Avi said about his new cannabis business. The savvy businessman, 24, has made it his life’s work always to give back, and make an impact with whatever he does. It is still about making the world better.”

To follow Avi Grondin’s journey and get first-hand info, click his covers on Instagram, facebook and LinkedIn today!

Lifestyle

The Ultimate Guide to Dashboard and Console Maintenance

Published

1 day ago

January 23, 2025

Michelle Langton

When it comes to car care, the dashboard and console often receive less attention compared to the exterior or engine. However, maintaining these interior surfaces is crucial – not just for aesthetics but also for preserving your vehicle’s value and ensuring a comfortable driving experience. In this ultimate guide, we’ll cover everything you need to know about dashboard and console maintenance, from cleaning to protecting these surfaces.

Why Dashboard and Console Maintenance Matters

Your car’s dashboard and console are constantly exposed to dust, UV rays, fingerprints, and spills. Over time, neglecting these areas can lead to:

Fading and cracking caused by sun exposure.
Build-up of dirt and grime, making your car’s interior look tired.
Unpleasant odours from trapped debris or spills.
Decreased resale value due to visible wear and tear.

With proper care, you can keep your car’s interior looking fresh and prevent long-term damage.

Step 1: Gather the Right Tools and Products

Before you begin, having the right tools is essential for effective and safe dashboard and console cleaning. Here’s what you’ll need:

Microfibre cloths – Soft and lint-free for cleaning without scratching.
Dashboard cleaner – Choose a product designed for your dashboard’s material, whether it’s vinyl, leather, or plastic.
Detailing brushes – Perfect for cleaning small crevices and vents.
Protectants – These shield surfaces from UV damage and keep them looking new.
Vacuum cleaner with attachments – For removing dust and debris from hard-to-reach areas.

For premium-quality car care products, you can explore a trusted retailer like Detail Central, which offers a wide range of solutions tailored to every car enthusiast’s needs.

Step 2: Cleaning Your Dashboard and Console

Dust First: Use a dry microfibre cloth to remove loose dust and dirt. Start from the top of the dashboard and work your way down to avoid spreading debris.
Target Crevices: Use a detailing brush to clean small areas like air vents, buttons, and edges where dust tends to accumulate.
Apply Cleaner: Spray a small amount of dashboard cleaner onto a cloth (not directly onto the surface) and wipe gently. Avoid oversaturating, as too much moisture can damage electronics.
Spot-Treat Stains: For stubborn stains, use a soft brush or sponge with a mild cleaner to lift the dirt without scratching the surface.
Vacuum: Use a vacuum with a soft-bristle attachment to clean around the gear shift, cup holders, and other hard-to-reach areas.

Step 3: Protecting Your Dashboard and Console

Once your dashboard and console are spotless, the next step is protection:

Apply Protectant: Choose a UV-resistant protectant to guard against fading and cracking. Apply it evenly using a clean cloth, and buff away any excess to prevent a greasy finish.
Use a Sunshade: A sunshade can reduce direct sunlight exposure, especially during Australia’s harsh summers.
Regular Maintenance: Dust and wipe your dashboard weekly to maintain its appearance.

Common Mistakes to Avoid

Using Harsh Chemicals: Avoid cleaners with ammonia or alcohol, as they can dry out and damage surfaces.
Overusing Water: Excess moisture can seep into buttons or seams, causing damage.
Skipping Protectant: Neglecting to use a protectant leaves your dashboard vulnerable to UV damage.

The Importance of Professional Detailing

While regular maintenance can keep your dashboard and console in great shape, professional detailing services provide a deeper clean and long-lasting protection. Experts use specialised tools and products to ensure every crevice is spotless and safeguarded.

If you’re serious about car care, partnering with professionals or investing in high-quality products can make all the difference.

A clean and well-maintained dashboard and console enhance not only the look of your car’s interior but also your driving experience

With the right products and techniques, you can protect these surfaces from damage and maintain their showroom-like condition for years to come. Start your journey to pristine car interiors today by equipping yourself with premium car care solutions. Your car – and your passengers – will thank you!