Business
Jose Rodriguez aka The Credit Dude Shares 5 Tips To Boost Your Credit Score
The world flipped on its head during the coronavirus pandemic, hitting businesses and individuals hard throughout it. People weren’t prepared for this, which resulted in countless job losses, lack of steady income, not knowing where the next paycheck was coming from, and what would happen to their credit.
Credit is more important now than ever, as a bad credit score can be the be all and end all when it comes to making that purchase you desperately need. Fortunately credit consultant and expert Jose Rodriguez, aka The Credit Dude has the knowledge and expertise to maximise your credit, even during the toughest of times. Here The Credit Dude shares 5 tips to get your credit score in check.
- Always Call Your Creditors
Ignoring phone calls, emails and letters regarding past due accounts is never a good idea. It is the time to take control and find out exactly what is available to you, and if creditors can offer any kind of accommodations. If you decide to ignore your accounts that you’re required to pay and make no mention that you had been affected by COVID-19, then you’ll definitely not be able to take any kind of advantage of courtesy adjustments that may be on offer.
Make a habit of picking up the phone to see what is available for you, and for how long. A 2 or 3 month deferment on your mortgage or car can even allow you to breathe and pay down other accounts – or even build a nest egg for you and your family’s future. Make sure to ask if it is required of you to pay the deferred payments amount in full, or if they’re able to place it on the back end of the loan – once you’ve gotten past the accommodation period.
- Ensure You Apply for a Personal Loan
A personal loan application at your local credit union can prove to be a big advantage. This is because it allows you to pay off your credit cards and make just one monthly payment towards your personal loan. This keeps the credit cards open, however it transfers the debt from revolving to installment – which will cause your credit score to improve.
Don’t apply for a long term, 60-month loan. Keep it short and sweet, around the 24-36 month range. One of the last things you want to do, would be to take out a loan for 4 years, and then proceed to once again max out your credit cards, leaving you in a far worse position than before.
- Don’t Be Afraid To Ask for Credit Limit Increases
The higher your credit limits are, the higher your credit score can be – but only if you have low balances on your credit cards. If you do get approved for a personal loan to pay down your credit cards or if you’re able to pay off your credit cards on your own, ask for an increase in your limit once the balance is under 30% of the credit limit.
This increases your available credit, which ultimately contributes to maximizing your credit score. The amount you owe on your credit cards compared to the available credit, should be 30% of your credit score, or roughly 165 points.
- Use Turo To Rent Your Car
Turo is a business that enables you to rent your car out to people. And get paid for it. This can be a massive help when it comes to covering monthly payments. You can even make more money to cover other expenses and bills you may have. Some people in his network even have 2 or 3 cars on Turo. Not only are their car payments covered, but they can use anything extra they make to go towards their electric, water and cable bills.
Visit their site or download their app to check out reviews and scope out other cars in your area, in order to see how much you’d be able to rent your car out for. If for example, your normal car payment is around $400 a month. Let’s say you can use Toro to rent your car out for $50 a day, imagine what you could make renting out your car for the whole month – that’s an extra $1,500 per month.
- Start Your Own Business
Having a back up plan is more important now than ever. If you are lucky enough to have some kind of talent or a hobby that could make you money – leverage it. There are so many products in demand, and you can make nearly anything and sell it on Etsy or Amazon. “I have seen people go to garage sales and buy something for a few bucks and then sell it on Ebay for a lot more -making a pretty amazing profit. Even if it’s bracelets, facemasks, or even over a service like laundry, haircuts, or even cutting hair, that can help you start a business” Jose says.
You could be generating an extra $500 a month, which could go towards paying off your credit cards or other kinds of debt on your credit report. Every cent is important when it comes to paying off your debt. It helps with not only maximizing your credit score but saves you money interest if you can pay it off sooner.
So, there you go. Jose’s 5 tips will help you to maximize your credit score and get your credit back on track post COVID-19. Make sure to go follow Jose on Instagram at @thecreditdude where he shares daily tips on how to improve your credit and master your finances. You can also visit his website if you’d like to learn more.
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
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