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Interview With Lewis Schenk, Founder Of Fast Growing Digital Media Company

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With the online entrepreneurial world becoming increasingly saturated, it is harder than ever to stand out. There are a number of different tools and strategies to position yourself in your own unique way, and entrepreneur Lewis Schenk knows just that. Lewis is the founder of Boost Media Agency, a fast-growing public relations and media company, who specialises in helping entrepreneurs and business owners get more exposure for their brand and outposition their competition. Lewis has worked with over 200 clients in the last 5 months alone, and here we take a sneak peak into his mind to learn more about what he does and how he’s been able to achieve what he has so far in 2020. 

Thank you so much for doing this with us! What is your “backstory”?

Lewis: So I grew up in Canberra Australia, where I left at 19 years old to go to college in America on a golfing scholarship. I made a lot of great friends and a really strong network of connections over there. Long story short, I didn’t finish my 4 years of school over there – I ended up returning after 2 and a half years, only to spend two more years studying in Melbourne. I was playing on the elite amateur golf circuit throughout Australia and was looking to turn pro, but I fell out of love with the game. So instead I started an events company which operated Australia-wide, and also worked for another digital agency in the media and public relations space. It was at the start of 2020 where I took the plunge and poured all my energy into building my own public relations and media agency, and I haven’t looked back since. 

What was your key driving force to become an entrepreneur?

Lewis: For me it was always about freedom. When I was in school I was stuck in the paradigm that going to university after school, then joining the workforce and working my life away was the only option. That always scared me a lot and it definitely motivated me to create a life I wanted to live – a life on my own terms. That definitely affected some of my decisions along the way. 

What do you think makes your company stand out? Can you share a story?

Lewis: Yeah, so right when I started out I would do a lot of cold outreach on facebook – and anyway, I ended up getting on a call with one of the most interesting individuals who I’d ever met. Once he started listing off all the companies he ran and the millions of dollars he had made, I was quite nervous. None the less he was a great guy and we ended up doing some business together. Unfortunately due to my inexperience at the time, I made a huge mistake with some of the work – but I took ownership for that and gave him an extra month’s service for free. So to sum it up, myself and my team at Boost are dedicated to making sure all of our clients’ experience is a positive one. And also ensuring our communication is second to none. 

What has been your favourite moment in business?

Lewis: I’m going to have to say the first ever deal that I closed. There is no better feeling when you make your first sale – I really think that this is when you have proven to yourself that what you want to do is possible, and it actually works. 

What do you believe is the most important ingredient for success?

Lewis: I believe it is a combination of mindset and discipline, hands down. The mindset is needed to give yourself the belief that you can get to where you envision yourself, and the discipline is what is required to put in the action to actually get you there. So yeah, I don’t think it’s just one ingredient, there is definitely a couple that you need. 

How have you used your success to bring goodness to the world? 

Lewis: I really like to give back to those in need. Whether it’s tipping someone at a local restaurant or store, giving money to a homeless person or even just buying someone a gift as a nice gesture. I truly believe that one of the keys to success, happiness and fulfillment is to give back to others. 

Lastly, what’s the best advice you’d give to someone starting out as an entrepreneur?

Lewis: As cliche as it sounds, trust the process. Nothing happens overnight and if you truly want long term success you must fall in love with the process – not just the result. And remember: success is the journey, not the destination. 

Thanks so much for joining us Lewis, we wish you all the best!

If you want to learn more about Lewis and his work, visit his website & follow him on Instagram @lewis_schenk for daily value, content and inspiration. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

AI in Asset Management Explained: How Leading Firms Apply It

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AI in asset management explained at its most basic level is this: using machine learning, data modeling, and automation to make faster and more accurate investment decisions. The applications vary widely across asset classes, fund strategies, and operational functions. Understanding where AI creates real value separates productive adoption from expensive experimentation.

Asset managers now face a data environment far larger than any human team can process manually. Market signals, company filings, macroeconomic indicators, alternative data sources, and portfolio monitoring all generate information continuously. AI tools process that information at scale. They surface patterns that traditional analysis would miss or find too late.

AI in Asset Management Explained Across Core Investment Functions

AI delivers the most measurable results when applied to specific investment functions rather than deployed as a general capability. The clearest applications sit in portfolio construction, risk management, and credit analysis.

Portfolio Construction and Factor Modeling With AI

Traditional portfolio construction relies on return and correlation assumptions built from historical data. AI-driven portfolio tools go further. They process real-time market data, alternative signals, and macroeconomic inputs simultaneously. This surfaces factor exposures that static models miss.

Machine learning models in portfolio construction can:

  • Identify non-linear relationships between asset classes that correlation matrices do not capture
  • Adjust factor weightings dynamically as market conditions shift rather than on a quarterly rebalancing schedule
  • Flag concentration risks before they appear in standard risk reports
  • Model tail scenarios using a broader range of historical stress periods than traditional value-at-risk models allow

James Zenni, founder and CEO of ZCG with over 30 years of capital markets experience, has built the platform’s investment approach around the principle that better data and faster analysis produce better outcomes. That view shapes how AI capabilities get deployed across ZCG’s private equity, credit, and direct lending strategies.

Credit Analysis and Private Markets AI Applications

Credit analysis in private markets has historically depended on periodic financial reporting and relationship-based deal intelligence. AI changes that model. Lenders using machine learning tools now monitor borrower health continuously rather than waiting for quarterly covenant tests.

Specific credit applications include:

  • Cash flow pattern analysis that identifies revenue deterioration weeks before it shows up in reported financials
  • Supplier and customer relationship mapping that flags single-source dependencies and concentration risks
  • Covenant monitoring automation that tracks hundreds of credit agreements simultaneously and alerts teams to early warning signs
  • Loan pricing models that incorporate current market spread data and comparable transaction history

These capabilities compress the time between identifying a problem and taking action. In credit, that time advantage directly affects loss rates and recovery outcomes.

AI in Asset Management Explained Through Risk and Compliance Applications

Risk management and regulatory compliance represent two of the highest-value AI applications in asset management. Both functions involve processing large volumes of structured and unstructured data under time pressure.

How AI Transforms Risk Monitoring in Asset Management

Traditional risk monitoring produces reports at set intervals. AI-powered risk systems run continuously. They flag anomalies in position data and monitor correlated exposures across a portfolio. Alerts fire when market conditions shift beyond defined thresholds.

The practical risk management applications include:

  • Real-time portfolio stress testing against live market inputs rather than end-of-day snapshots
  • Liquidity modeling that accounts for position size relative to market depth across multiple scenarios
  • Counterparty exposure monitoring that aggregates risk across instruments, custodians, and trading relationships
  • Regulatory reporting automation that reduces manual preparation time and lowers the risk of filing errors

ZCG applies these capabilities across its approximately $8 billion in AUM. The platform was founded 20 years ago. It built its investment infrastructure around systematic data analysis and operational discipline.

AI for Operational Efficiency in Asset Management Firms

Beyond investment decisions, AI delivers significant value in fund operations. Back-office functions like reconciliation, reporting, and compliance documentation consume substantial resources at most asset management firms.

AI tools applied to fund operations include document processing systems. These extract and verify data from offering documents, side letters, and subscription agreements automatically. Reconciliation tools flag breaks between custodian records and internal systems automatically. Investor reporting platforms generate customized materials from structured data inputs, reducing the manual production time significantly.

ZCG Consulting (“ZCGC”) advises operating companies across more than a dozen sectors on operational improvement programs, including technology-driven process redesign. Those operational efficiency principles translate directly to asset management back-office functions.

Applying AI to Asset Management: Limitations Firms Must Address

AI in asset management explained fully must include the limitations. Models trained on historical data perform poorly when market regimes change. Overfitting produces tools that work in backtests but fail in live environments. And AI outputs require experienced interpretation to avoid acting on statistically significant but economically meaningless signals.

The ZCG Team approaches AI adoption with the same discipline it applies to investment underwriting. Every tool requires a defined use case and a measurable success metric. A review process keeps experienced judgment in the decision chain. That framework prevents the common failure mode where AI adoption generates activity without improving outcomes.

Firms that treat AI as a capability layer on top of sound investment processes generate sustainable advantages. Those that treat AI as a replacement for process discipline find the technology amplifies existing weaknesses. It rarely corrects them.

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