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Innovative Australian entrepreneur continues to disrupt the automotive industry

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Simon is the founder of a leading provider of innovative car products and accessories. Simon has been able to build a name around selling four-wheel drive products. He literally took the challenges he faced all through his life, found a solution to tackle the problem, and made it available to millions of people having a similar experience.

So all my whole life, I have been tripping over by accident and falling into new things. In 2009, we put out our first product, designing for a 4-wheel drive on eBay and nobody else was doing it and it just took off like *3’47*. We were invited to four-wheel drive forums and tons of people heard about my product and they wanted to buy the product. So, yeah, it just built from there and the reputation,” Simon said.

The automotive industry has continued to grow over the years, with the market putting out tremendous figures in recent times. According to a report published by I. Wagner on Statista, the auto industry’s most important segments are commercial vehicles and passenger cars. While there are several solutions offered by different manufacturers and brands across the globe, many of such products do not meet the needs of consumers. This is where Simon and his team have been of immense help over the years with their range of ground-breaking products.

Simon has seemingly disrupted the automotive industry, thanks to the fantastic solutions offered by his company. The passionate entrepreneur stole the heart of different stakeholders in the industry over a decade ago doing 4-wheel drive shows, where customers and members of the public stroll in to see the solutions on display.

At the very first show, my friend and I hired the tiniest booth you could get for $2000 and we sat there for 2 products. Now, our products are different for every single vehicle out there, so we just took the two that we made. We sat there all weekend and wrote down the car type and email address of those who wanted products like ours. I spoke to 24,000 people that weekend and rang back every single person over the next 2 months asking what product of ours they wanted to be built for their car. To do that I used my spare time from my day-to-day job packing shells for a souvenir company,” said Simon.

Simon has continued to grow his brand over the years thanks to exceptional service delivery.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

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There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all. 

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.

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