Business

Absolute Digital Media Explores Why PPC Advertising Is Essential For Your Business

Published

5 years ago

October 27, 2020

Running a business can be a challenge, especially if you are a smaller company looking to boost your branding and improve Google ranking positions. But could PPC be the answer that you need to boost your traffic? In this article, the team at Absolute Digital Media are here to outlines why PPC advertising is essential for your business.

It Can Be Implemented Alongside SEO

Though several benefits can come from using PPC advertising, one of the biggest is that it can be implemented alongside an SEO campaign. PPC allows for an advertisement to be placed on page one of Google and can boost traffic to specific pages and even the main landing page of the website. This can capitalise on the page one traffic whilst building the traffic organically as well.

Complete Control With Absolute Digital Media

Another benefit that comes from implementing PPC is the fact that you are in complete control. Whether you decide to implement this form of making in-house or you enlist the help of the expert team at PPC agency in Essex absolute digital media you are in complete control over your marketing campaign. With the length of the campaign and the cost per click completely controlled by you, you are able to make the most out of your marketing without spending a small fortune. Alternatively, you can provide the budget to a marketing agency and they can run the campaign for you.

Advertising Campaigns Can Be Tracked

PPC also has another benefit in the form of tracking. With every smart goal tracked, you are able to look at keywords that will benefit you and enable you to make a successful campaign that works for your business. If you find something that isn’t working such as the keyword you are targeting then you can change it there and then. The same is to be said for the budget. If you find that you want to spend more or less on PPC this will benefit you in the long term.

It Can Be Cancelled Whenever You Want

The final benefit that comes from this is the fact that these can be cancelled whenever you want. It is this level of control over PPC that sets it apart to from SEO and other levels of marketing. These can be completely customised at this time to make it stand out at this time. Whether you decide to cancel it on the spot or you slowly reduce the amount of spending month on month, you can still gain the benefits of PPC marketing to make sure you have the level of traffic that you to boost sales at this time.

With this in mind, there are several ways that you can optimise your PPC and other marketing channels to boost the traffic to your website in order to drive sales to help you grow your business during this time of uncertainty. Will you be using PPC to help market your business?

Business

Black Banx Group — Third Quarter 2025 Results

Published

2 days ago

November 3, 2025

Matthew Wiles

FOR IMMEDIATE RELEASE · Road Town, British Virgin Islands · October 30 2025

Black Banx reports USD 4.3 billion revenue and USD 1.6 billion pre-tax profit in third quarter 2025

Black Banx Group today announced its results for the third quarter ended 30 September 2025, delivering strong performance with further progress toward its full-year targets.

Key figures for Q3 2025:

Revenue: USD 4.3 billion
Profit before tax (PBT): USD 1.6 billion
Cost-to-income ratio: ≈ 62%
Customer base (period-end): ~92 million clients

YTD (first nine months) results: Revenue USD 12.7 billion, PBT USD 4.7 billion, positioning the Group on track toward its full-year ambitions of ~USD 17 billion revenue and ~USD 6.4 billion PBT.

“Our Q3 results reaffirm the scalability and resilience of our platform,” said Michael Gastauer, Group CEO. “By continuing to scale our client base, deepen engagement, and drive operational efficiencies, we maintain momentum toward our 100 million-customer milestone and full-year ambitions.”

Daniel Dumitrascu, Group CFO, added: “We are pleased to demonstrate sequential improvement in our cost/income ratio despite ongoing investment in growth markets. With the first nine months delivered, our Q4 plan is well calibrated to close the year strongly.”

Business highlights:

Net customer adds of approximately 8 million during Q3, bringing the total client count to ~92 million as of 30 September 2025. On pace for the 100 million-customer target by year-end.
Continued growth across emerging markets, driven by expansion efforts in Africa, South Asia and Latin America.
Strong transaction volumes across cross-border payments and cryptocurrency-adjacent services, contributing to top-line resilience.
Ongoing initiatives to optimise operations and automate processes delivered a sequential improvement in cost/income ratio to ~62% from ~64% in Q2.
Strategic investments sustained in growth markets while preserving profitability and shareholder value.

Outlook:

With three quarters behind it, Black Banx remains aligned with its 2025 full-year targets of approximately USD 17 billion in revenue and ~USD 6.4 billion in pre-tax profit. The company anticipates a seasonally stronger Q4 performance, underpinned by ongoing global client acquisition and further monetisation of its platform.

About Black Banx Group:

Black Banx Group is a global digital banking and fintech platform serving tens of millions of private and business clients across more than 180 countries. The Group offers seamless, borderless banking services, including multi-currency accounts, cross-border payments and cryptocurrency-compatible solutions. Headquartered in the British Virgin Islands, Black Banx is dedicated to innovation, financial inclusion and delivering value to its stakeholders.

Media Contact:

Black Banx Media Relations
Email: [email protected]

Forward-looking statements: This press release contains forward-looking statements that involve risks and uncertainties, including statements regarding the Group’s business strategy, financial prospects, targets and trajectory. Actual results may differ materially from those anticipated.