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Plumber to CEO: Your Destiny isn’t Pre-Planned

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Chances are you’re not doing the career path you choose in elementary school. Additionally, you may have changed professions at least once already in your life. Financial Times suggests people plan for five careers in a lifetime. So, the truth is, your future isn’t pre-ordained. 

Don’t Settle on Your First Choice

At 17, Darren Cabral started working as an apprentice plumber in Toronto’s housing projects. Hating the aspect of sitting behind a desk all day, he chose 80-hour weeks doing backbreaking labor in all weather conditions. By 20, Darren was already burned out. 

His parents, immigrants that spent many years laboring, wouldn’t allow him to quit without trying to better his life. Darren went back to school and started working on his own business at the same time. Not years, but months after leaving the plumbing profession, he launched his first successful business—Toronto Skycam. 

A year later, Darren sold his aerial imaging company to a larger tech firm. 

Don’t Look Back 

Darren Cabral didn’t lightly jump from one industry to another. He had over 3,000 hours invested in plumbing. He knew it would be a steady income and a pandemic-proof career. After all, people are always going to need plumbers. Had Darren stayed in that mindset, he would have never reached his true potential. 

Don’t Stop Growing 

Darren didn’t stop working on his future prospects when he started college. He kept pursuing successful business opportunities. Likewise, after selling Toronto Skycam, he didn’t stop building from his ideas. 

The seasoned entrepreneur decided to move onto the digital marketing industry. He wasn’t qualified. But that wasn’t a barrier. He learned the ins and outs of social media advertising on Facebook and Instagram. 

In 2016, the entrepreneur started Suits Social, a social media marketing agency that focuses on Facebook and Instagram advertising. Generating  millions of dollars a month for their clients in a half dozen industries, helping them sell online, build their brand, and increase revenue in a very measurable way.

Don’t Give Up 

Like working as a plumbing apprentice, he threw himself into learning and working, spending 60 to 70 hours a week in online marketing. The lack of experience and references hurt. Darren pursued every avenue of digital advertising, learning everything he could. Finally, after six months, he signed his first client. 

At the end of the year, he made $18,000. Some people would give up at that point. Instead of throwing in the towel, Darren worked harder. After three years of not stopping, he’s a successful digital marketer. He’s the CEO of Suits Social and has days where he earns more in 24 hours than he did during his first year in the industry.

Don’t Let Education Stop You

If Darren Cabral let educational barriers get in the way of his goals, he wouldn’t be the CEO of a successful digital marketing agency. He taught himself everything he needed to know about digital marketing. Combined with his business education, Darren’s business, Suits Social, saw 2700% growth over three years. 

His philosophy? Focus on results! Everything Suits Socal does revolves around running Facebook and Instagram ads as profitably as possible while providing measurable results across the board. His customers always know how their ads are performing and see results in realytime 24/7/365 no surprises. Don’t lock yourself into one mindset. Be like Darren, and never stop striving for more. There’s no reason you can’t go from sitting in a cubicle to the head seat in the boardroom. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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