Business
Plumber to CEO: Your Destiny isn’t Pre-Planned

Chances are you’re not doing the career path you choose in elementary school. Additionally, you may have changed professions at least once already in your life. Financial Times suggests people plan for five careers in a lifetime. So, the truth is, your future isn’t pre-ordained.
Don’t Settle on Your First Choice
At 17, Darren Cabral started working as an apprentice plumber in Toronto’s housing projects. Hating the aspect of sitting behind a desk all day, he chose 80-hour weeks doing backbreaking labor in all weather conditions. By 20, Darren was already burned out.
His parents, immigrants that spent many years laboring, wouldn’t allow him to quit without trying to better his life. Darren went back to school and started working on his own business at the same time. Not years, but months after leaving the plumbing profession, he launched his first successful business—Toronto Skycam.
A year later, Darren sold his aerial imaging company to a larger tech firm.
Don’t Look Back
Darren Cabral didn’t lightly jump from one industry to another. He had over 3,000 hours invested in plumbing. He knew it would be a steady income and a pandemic-proof career. After all, people are always going to need plumbers. Had Darren stayed in that mindset, he would have never reached his true potential.
Don’t Stop Growing
Darren didn’t stop working on his future prospects when he started college. He kept pursuing successful business opportunities. Likewise, after selling Toronto Skycam, he didn’t stop building from his ideas.
The seasoned entrepreneur decided to move onto the digital marketing industry. He wasn’t qualified. But that wasn’t a barrier. He learned the ins and outs of social media advertising on Facebook and Instagram.
In 2016, the entrepreneur started Suits Social, a social media marketing agency that focuses on Facebook and Instagram advertising. Generating millions of dollars a month for their clients in a half dozen industries, helping them sell online, build their brand, and increase revenue in a very measurable way.
Don’t Give Up
Like working as a plumbing apprentice, he threw himself into learning and working, spending 60 to 70 hours a week in online marketing. The lack of experience and references hurt. Darren pursued every avenue of digital advertising, learning everything he could. Finally, after six months, he signed his first client.
At the end of the year, he made $18,000. Some people would give up at that point. Instead of throwing in the towel, Darren worked harder. After three years of not stopping, he’s a successful digital marketer. He’s the CEO of Suits Social and has days where he earns more in 24 hours than he did during his first year in the industry.
Don’t Let Education Stop You
If Darren Cabral let educational barriers get in the way of his goals, he wouldn’t be the CEO of a successful digital marketing agency. He taught himself everything he needed to know about digital marketing. Combined with his business education, Darren’s business, Suits Social, saw 2700% growth over three years.
His philosophy? Focus on results! Everything Suits Socal does revolves around running Facebook and Instagram ads as profitably as possible while providing measurable results across the board. His customers always know how their ads are performing and see results in realytime 24/7/365 no surprises. Don’t lock yourself into one mindset. Be like Darren, and never stop striving for more. There’s no reason you can’t go from sitting in a cubicle to the head seat in the boardroom.
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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