Entertainment

TheUmutmusic Explains How He Makes Music

Published

5 years ago

November 16, 2020

Umut Gundogdu AKA TheUmutmusic produces, sings, mix & masters his own songs in his home in New York City. Umut is a talented and endlessly creative artist whose life experiences took him from Turkey to The Netherlands to New York. After he graduated from high school, listening to Michael Jackson, Notorious BIG and Tupac he was looking for a path for himself and became a member of his brother’s R&B – Rap group. Working with rappers as an R&B singer, was an interesting experience that shaped his early music career. In 2011 he moved to The Netherlands and started to produce and learn more technical aspects of making music.

In 2019, Umut moved to New York City to grow his music career. Umut released 3 music videos within a year. His latest releases are a 4 songs project, and he’s shared online that he is going to release Chapter 2 “In My Zone” in November and Chapter 3 “Poison” in January 2021.

Umut explains how he’s making music in his home studio. He says he has used almost every DAW that exists in the music industry such as Reason, FL Studio, Cubase, Studio One, Ableton, Garage Band, Pro Tools etc. But he feels most comfortable in Logic Pro. When he makes music he doesn’t know where and when motivation can strike, sometimes in the middle of the night at 1AM, sometimes when he just woke up in the morning. A lot of times when he remembers a melody or lyric he just grabs his phone and records the melody and later he makes it in Logic Pro.

Umut says he recorded a lot of melodies or drum doing beatbox on his phone. If he doesn’t have a melody in his mind then he just opens the DAW, checks the sounds and if he has motivation to do something he definitely ends up creating a dope beat to write and sing on. He says he likes to chop samples and create new music from them too. He says he has a lot of beats that he created with his own samples, for those he is looking for dope rappers to collaborate!

When we asked Umut what his style of music is, he says he does modern R&B pop vocals on hip-hop beats. Since he worked with rappers for a long time, he likes to create hip-hop beats. He likes some Trap or beats with 808 bass kick and is open to exploring every genre of music. On his current 4 songs project he uses more 808 bass sounds and the songs have more MJ type of vocals on them. He records his songs by himself. After a lot of self-study and workshops he is now able to mix and master his own songs too.Umut saves his last words for other indie musicians who are struggling to create music, ‘’believe in yourself, you don’t need a million dollar studio and equipment, what matters most is your talent and your trust in yourself. And don’t try to be a perfectionist coz it will delay your career. Just create and publish all the time because one day someone will hear it as you do.’’

Entertainment

Going Public: The Groundbreaking Series Transforming How Americans Invest

Published

1 month ago

May 16, 2025

Jonathan Grilli

In a media landscape saturated with reality TV and startup showcases, Going Public stands apart, not just as a show but as a movement. Now in its third season, the interactive series invites viewers to do more than just watch entrepreneurs chase success. It gives them the tools and the opportunity to invest in startups in real time, democratizing access to early-stage funding and reshaping how ordinary Americans engage with entrepreneurship and wealth-building.

Launched by Todd M. Goldberg, a former MedTech executive who hit a frustrating wall while preparing his company for a Nasdaq IPO, Going Public was born from a moment of personal disillusionment.

“When I brought a list of interested friends and colleagues to the Chairman of the Board,” Goldberg recalls, “he explained that all the IPO shares were reserved for institutional investors. That was my epiphany. I just knew that was wrong. Regular people should have a chance to invest in IPOs, but it needed to go even further.”

That insight became the foundation for Going Public, a hybrid of entrepreneurial storytelling and financial access that offers retail investors a seat at the table usually reserved for venture capitalists and insiders. The show brings audiences inside the capital-raising journey of startups, often before they go public, and leverages a powerful innovation: its “Click-to-Invest” feature.

“The bottom line with Click-to-Invest is that it’s seamless,” says Goldberg. “Viewers can go from watching the show to literally clicking a button. It feels more like a Shopify or Amazon checkout than a traditional investment process.”

This accessibility is central to the show’s mission: to educate, inspire, and empower everyday people to participate in early-stage investing. Unlike financial news channels that target seasoned traders, Going Public merges entertainment with financial literacy, using real startup stories to highlight the risks, rewards, and realities of entrepreneurship. It’s financial content with emotional stakes, real people, and tangible outcomes.

Season 3 reflects how far the show has come and where it’s going. With more celebrity involvement, including gaming icon Ninja backing the cashew milk startup Nutcase, and a strategic partnership with the social media platform X (formerly Twitter), Going Public has widened its reach while deepening its cultural relevance.

“How do you make this mainstream?” Goldberg says. “The concept was The Apprentice meets Shark Tank meets IPO, but with a twist. Viewers aren’t just spectators, they’re stakeholders.”

The show’s selection of featured companies is another defining element. Startups are chosen not just for their growth potential but also for their mission, relatability, and cultural resonance. In Season 3, that includes everything from disruptive wellness brands to tech-enabled platforms, each paired with guidance from top-tier venture capitalists and Silicon Valley mentors.

This season also introduces a livestream finale, a format innovation designed to create a real-time, high-stakes environment where viewers can watch, decide, and invest together. It adds urgency and community to the investing experience, aligning with the show’s values of transparency and participation.

One of the most surprising and meaningful outcomes has been the personal stories from viewers who never imagined themselves as investors. “We’ve heard from teachers, nurses, and even students who said this was their first time investing and they felt confident doing it because the show made it accessible,” Goldberg shares. “It’s not just about money, it’s about empowerment.”

Looking ahead, Goldberg and his team have ambitious plans. They aim to expand the format to new platforms, explore international adaptations, and build out educational tools so viewers not only invest but understand what they’re investing in. The goal isn’t just more participation. It’s smarter participation.

In a world where capital often feels distant, technical, and exclusionary, Going Public brings the financial journey down to earth and into the hands of the people. It’s not just a show. It’s a redefinition of how business stories are told and how wealth can be created and shared.