Business
Curious How Innovative Start-Ups Are Saving Thousands on Taxes Each Year?

Start-ups are notorious for their scrappy tactics and innovative growth techniques. However, many start-ups may not be aware of the tax credits and incentives available to them. Certain tax credits can be the difference of thousands of dollars saved each year in taxes. According to Josh Alballero, tax expert and founder of IOOGO, “The R&D tax credit is one of the greatest tax credits available to start-ups and small businesses.”
The R&D credit, is officially known as the “Credit for Increasing Research Activities” this credit is available to start-ups in any industry, and in many cases, you do not even need to have a research and development department to qualify for the credit! Many start-ups miss out on this incredible incentive because they assume they won’t qualify, however, if you’re in the process of creating a new product or service, there is a good chance your business is an ideal candidate.
According to Alballero, there are two major benefits of the R&D credit.
- This credit can give you resources you otherwise wouldn’t have access to. One of the most important stages when bringing a new product or process to the market is the research and development stage. Some start-ups won’t spend enough time on this stage due to a lack of resources, staff, or funding. This credit can put much-needed money back in your pocket to allow you to focus on this crucial phase of building your business.
- The R&D credit covers a variety of expenses. This credit may be applied to costs you’d never considered, wages, supplies, consultant fees, contractor fee, prototyping, tooling/ supply expenses, packaging, surveys, studies, software costs, equipment, and more! The stipulations of this credit allow businesses to apply up to $250,000 of their research expenses against their payroll tax or income tax for up to five years. This means that businesses could expect to get back around 10 – 15% of what they spent on R&D.
Calculating R&D credit can be quite complicated and in most cases, business owners should consult the expertise of a tax professional or accounting firm. The IRS will look closely at any business’s R&D credit, so it is important that you follow the proper protocol. The tax experts at IOOGO specialize in R&D credit matters and can ensure you’re following federal regulations and taking full advantage of the credits available to you. In order to file for the R&D credit, a business will be required to file Form 6765 with their tax return. This filing process should not be costly and business owners should be wary of any accounting or tax firm that attempts to charge them thousands of dollars for this filing process or even a percentage of the savings in payroll taxes, which is an illegal process.
To learn more about the R&D credit or to schedule a consultation with an IOOGO tax expert, visit www.ioogo.com.
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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