Business

A few tips for creating shareable content on social media

Published

4 years ago

February 12, 2021

JinnKid is one such young content creator who explains what people can do to make the content on social media more shareable

The more we look around ourselves, the more we will find success stories that have been created from the ground up. It is great to learn about all those people who gave it their all in creating a career of their choice on their own terms, remaining in trend and in sync with the changing times of the world. The pandemic changed many things for many people and businesses; however, it also saw the growth of the digital media world. This led to the emergence of many new talents and skilled professionals who leveraged the online mediums to the fullest and optimized its resources to create a unique career for themselves as content creators.

Content creation today, has become a full-blown career for some, across the globe. If on one end, businesses were shut, on the other end, new business and career opportunities started emerging with the increase in the growth of the digital space and the many social media platforms. The digital world is known to give exceptional career opportunities to people, where it can even help them become overnight stars. So many today wish to create a career in the same and hence, it is essential to today discuss a few tips through which, people can create shareable content on social media.

Below are a few tips given by Ali, aka JinnKid, who has garnered millions of followers across multiple social media platforms through his unique content creation.

Go for high-quality content: This may sound as the most obvious point, but it is definitely the most important as well in the list. One must always know and understand that to reach the target audience; there are no shortcuts; it is either great and high-quality content or not at all. Followers can only get more attracted and engaged in a content that seems different and of highest-standards. Hence, content creators must focus the most on this.
Think about the audience: In case of JinnKid, he has always kept his audience in mind and has created content with pop culture references, like films, characters, video games that have highly attracted the younger audiences. He says that content creators must always first think about the audience they are targeting. They must know whether what they are creating is what the audience wants to see and share further.
Use great video content: More than any posts and write-ups on social media, people are now getting highly impressed and attracted by the videos that content creators make. It is becoming the dominant form of online content as it has a big potential to reach more people and compel them to even share the same with others. For e.g., JinnKid’s maximum success has been a result of him creating outstanding video content, based on topics that are relevant today and what’s popular.

To create a strong connection with the audiences today, a content creator needs to think from their point of view and create a community who enjoy watching their content.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.