Business

CEO of Shield Consultancy, ‘Moataz O Saleh,’ Reveals How the Rise of ‘Online Streaming Platform’ Signifies Digital Piracy

Published

4 years ago

February 10, 2021

One of the prime issues that broadcasters and service administrators face in the current environment is that shifts in piracy over the decade have seen it move from a post even process to a live one; from BitTorrent to Facebook Live.

Live illicit streaming of content over the Internet is becoming an emerging issue, particularly during major sporting events. This ends up being not just the greatest cost to broadcasters in this period of spiraling rights costs, yet it is additionally definitely one of the greatest targets. There are a few reasons why live streaming is turning into developing trouble. From one viewpoint, quicker broadband connectivity is prompting better picture quality; on the other hand, video is currently accessible on an assortment of platforms and second screens. Lastly, social media is going about as an accelerant: permitting customers to discuss what they’re watching continuously, enabling them to share the content with a friend there and then, in some cases — wittingly and unwittingly — widening the span of connection farms through these networks as they go.

“Due to their real-time nature and the manner in which they’ve been constructed by means of ‘hashtags’ and ‘likes’ to spread data rapidly in spreading patterns, social media platforms fundamentally affect content utilization and dissemination. Regularly those tapping on links probably won’t understand they’re going to a pirate site, particularly given the enhanced quality of pilfered streams and refinement of UI design — also the presence of genuine advertising,” says Moataz O Saleh, the CEO & Founder of Shield Consultancy. Honored by the Egyptian President Abdel Fattah El-Sisi during the opening of the first phase of the New Administrative Capital of Egypt, Saleh stands as one reputed IT professional who is striving to battle against the rising issue of digital piracy.

The issue additionally worsens when you begin looking at what is happening inside a portion of Facebook’s group. A Business Insider report over the summer analyzed film piracy specifically on the social media platform. It revealed a range of groups with names like “Watch Free Full Movies HD,” which had enormous quantities of members (more than 80,000) and were working mainly in the open. They were sharing something beyond links as well, for certain films being hosted on Facebook’s server.

And while the BI report focused on motion pictures, live sports streaming groups on Facebook are growing in number. The group Live Streaming: All Sports TV, for instance, has 35,000 individuals, while another group that changes its name to feature the following event its carrying focused on Asian and Indian cricket matches has 79,000.

“The key takeaway, however, is that online media piracy on Facebook, Twitter, and Reddit is especially on the ascent. Content can be shared with blinding speed across web-based media platforms since that is the thing that they have been designed to do. The ‘’viral’ aspect of social media is now showing its adverse impact,” says Saleh.

From fake news to spreading hate speech, social media, all in all, has numerous issues with content, and it certainly requires immediate action to be taken. This implies that a compelling methodology for tracking, battling, and proving piracy now needs to evolve well beyond the basic demands of a takedown notice. Operators now need an anti-piracy that gives an insight about the content being pilfered and records the sort/classification of programming, the circumstance, the length, the area, the crowd, the utilization, and much more. This is precisely where Shield Consultancy comes into the picture, as one of the leading platforms in Egypt, specializing in a wide range of business consultancy and information technology service spanning cinema consultation, digital reputation management, cybersecurity investigation, digital anti-piracy, digital design services, digital signage solutions, and content removal.

Proffering its services to scientific agencies, industrial establishments, service sectors, major trading companies, as well as business people and individuals, inside and outside of Egypt, Shield Consultancy has emerged as one international standard company. Saleh shares that as established by a group of specialists, Shield Consultancy, aims to make the virtual world free from the menace of piracy.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.