Business
How City Creek Mortgage Helps Its Clients Achieve the Lowest Possible Mortgage Rates

The housing market has been booming lately, which means a lot of prospective homeowners are looking for mortgage providers. When taking out a mortgage, one of the most crucial things to look at is the interest rate. Most mortgages last either 15 or 30 years, so even small differences in the interest rate can add up.
Mike “Mortgage Mike” Roberts, co-founder and president of City Creek Mortgage, understands the ins and outs of mortgages, including how getting the lowest rate possible is a top priority. He started City Creek Mortgage over 20 years ago, with the goal of creating better options for everyone hoping to buy a home using a loan.
Roberts explained his goals when he said, “I want our clients to know they can trust us to always be looking out for them. We’re going to help get the best interest rates because we know how much that can do to help your family build a stable financial position.”
Through Mike’s efforts to create a better mortgage experience for customers, he’s learned how to get the best rates possible for clients — here’s how he does it:
Cutting Out the Commission
If you’ve ever taken out a home loan before, chances are your loan officer was paid on commission. Chances are if any of your family and friends who’ve purchased a home with a mortgage also worked with a loan officer who was paid on commission.
The mortgage industry has run off of commission-based employees for decades.
This means that loan officers’ compensation is tied to whether or not they can push you forward to close a loan, even if it’s not the best option for you. In some circumstances, commission-based system incentives loan officers to encourage people to take larger loans than needed or to take loans with bad interest rates.
In order to ensure customers are getting good loans with the best rates, City Creek Mortgage pays loan officers on salary. This allows these loan officers to give optimal advice to clients because their incomes aren’t dependent on selling clients on loans with huge amounts of interest.
Said Roberts, “We want to help our customers build a solid financial future. So, no, our loan officers wouldn’t try to upsell a customer on a larger loan because we know it’s not in the customer’s best interest. We don’t want to make money by squeezing every penny out of each customer. We want to make money by earning trust and loyalty from each of our clients.”
Prioritizing Clients Over Profits
Many people don’t understand all the details about loans and interest rates. Interest rates change often. Because of this, it’s easy for lenders to take advantage of people who haven’t taken the time to shop around for different mortgages or researched how to get the lowest possible rate.
It benefits the lenders to offer higher rates because it means you’ll end up paying more in interest, however, this practice ends up causing unnecessary financial strain on clients. City Creek Mortgage believes in prioritizing clients’ needs over earning more money.
Roberts spoke about the way the company functions:
“We’re a client-for-life company. That means we want our clients to be happy with what we offer in the long-term. We want to earn their trust and treat them like family. We believe in walking away from money rather than walking away from good people. We apply this principle to both our employees and to our clients.”
With clients, rather than profit, in mind, City Creek Mortgage may occasionally earn a smaller profit, but they make up for it by retaining clients and building a strong reputation as a company that can be trusted.
Understanding Clients’ Individual Needs
City Creek Mortgage is a close-knit, family-style company.
Roberts explained the nature of the company culture, stating, “We believe in taking care of each other and our clients. In fact, we believe in that principle so strongly, it’s one of our five core values. Because we want to take care of individuals, we look into what types of mortgages will best suit their needs.”
City Creek Mortgage speaks with clients about their unique situations in order to advise on the type of loan that is best for them. Not everyone knows that some aspects of home loans are flexible. Some clients will opt for a no-cost mortgage so they can save money on closing costs. Others will opt for a low-cost mortgage in order to get the lowest possible rate.
There are benefits to both low-cost and no-cost mortgages and each person’s unique situation will determine which is the best fit for them. The emphasis on seeing clients as individuals at City Creek Mortgage helps the team to advise each client on the best option for them.
Sometimes clients will come to City Creek Mortgage looking for a second opinion on the loan they’ve been offered from a different lender. Because the company cares more about helping people find the best possible loan for their situation, sometimes they tell potential clients that their lender is already giving them a great deal.
For City Creek Mortgage, giving the best advice possible is more important than making a sale, especially if that sale is not in the best interest of the client. By doing this, they’re able to build lifelong relationships with clients.
Business
High Volume, High Value: The Business Logic Behind Black Banx’s Growth

In fintech, success no longer hinges on legacy prestige or brick-and-mortar branches—it’s about speed, scale, and precision. Black Banx, under the leadership of founder and CEO Michael Gastauer, has exemplified this model, turning its high-volume approach into high-value results.
The company’s Q1 2025 performance tells the story: $1.6 billion in pre-tax profit, $4.3 billion in revenue, and 9 million new customers added, bringing its total customer base to 78 million across 180+ countries.
But behind the numbers lies a carefully calibrated business model built for exponential growth. Here’s how Black Banx’s strategy of scale is redefining what profitable banking looks like in the digital age.
Scaling at Speed: Why Volume Matters
Unlike traditional banks, which often focus on deepening relationships with a limited set of customers, Black Banx thrives on breadth and transactional frequency. Its digital infrastructure supports onboarding millions of users instantly, with zero physical presence required. Customers can open accounts within minutes and transact across 28 fiat currencies and 2 cryptocurrencies (Bitcoin and Ethereum) from anywhere in the world.
Each customer interaction—whether it’s a cross-border transfer, crypto exchange, or FX transaction—feeds directly into Black Banx’s revenue engine. At scale, these micro-interactions yield macro results.
Real-Time, Global Payments at the Core
One of Black Banx’s most powerful value propositions is real-time cross-border payments. By enabling instant fund transfers across currencies and countries, the platform removes the frictions associated with SWIFT-based systems and legacy banking networks.
This service, used by individuals and businesses alike, generates:
- Volume-based revenue from transaction fees
- Exchange spreads on currency conversion
- Premium service income from business clients managing international payroll or vendor payments
With operations in underserved regions like Africa, South Asia, and Latin America, Black Banx is not only increasing volume—it’s tapping into fast-growing financial ecosystems overlooked by legacy banks.
The Flywheel Effect of Crypto Integration
Crypto capabilities have added another dimension to the company’s high-volume model. As of Q1 2025, 20% of all Black Banx transactions involved cryptocurrency, including:
- Crypto-to-fiat and fiat-to-crypto exchanges
- Crypto deposits and withdrawals
- Payments using Bitcoin or Ethereum
The crypto integration attracts both retail users and blockchain-native businesses, enabling them to:
- Access traditional banking rails
- Convert assets seamlessly
- Operate with lower transaction fees than those found in standard financial systems
By being one of the few regulated platforms offering full banking and crypto support, Black Banx is monetizing the convergence of two financial worlds.
Optimized for Operational Efficiency
High volume is only profitable when costs are contained—and Black Banx has engineered its operations to be lean from day one. With a cost-to-income ratio of just 63% in Q1 2025, it operates significantly more efficiently than most global banks.
Key enablers of this cost efficiency include:
- AI-driven compliance and customer support
- Cloud-native architecture
- Automated onboarding and KYC processes
- Digital-only servicing without expensive physical infrastructure
The outcome is a platform that not only scales, but does so without sacrificing margin—each new customer contributes to profit rather than diluting it.
Business Clients: The Value Multiplier
While Black Banx’s massive customer base is largely consumer-driven, its business clients are high-value accelerators. From SMEs and startups to crypto firms and global freelancers, businesses use Black Banx for:
- International transactions
- Multi-currency payroll
- Crypto-fiat settlements
- Supplier payments and invoicing
These clients tend to:
- Transact more frequently
- Use a broader range of services
- Generate significantly higher revenue per user
Moreover, Black Banx’s API integrations and tailored enterprise solutions lock in these clients for the long term, reinforcing predictable and scalable growth.
Monetizing the Ecosystem, Not Just the Account
The genius of Black Banx’s model is that it monetizes not just accounts, but entire customer journeys. A user might:
- Onboard in minutes
- Deposit funds from a crypto wallet
- Exchange currencies
- Pay an overseas vendor
- Withdraw to a local bank account
Each of these actions touches a different monetization lever—FX spread, transaction fee, crypto conversion, or premium service charge. With 78 million customers doing variations of this at global scale, the cumulative financial impact becomes immense.
Strategic Expansion, Not Blind Growth
Unlike many fintechs that chase customer acquisition without a clear monetization path, Black Banx aligns its growth with strategic market opportunities. Its expansion into underbanked and high-demand markets ensures that:
- Customer acquisition costs stay low
- Services meet genuine needs (e.g., cross-border income, crypto access)
- Revenue per user grows over time
It’s not just about acquiring more customers—it’s about acquiring the right customers, in the right markets, with the right needs.
The Future Belongs to Scalable Banking
Black Banx’s ability to transform high-volume engagement into high-value profitability is more than just a fintech success—it’s a signal of what the future of banking looks like. In a world where agility, efficiency, and inclusion define competitive advantage, Black Banx has created a blueprint for digital banking dominance.
With $1.6 billion in quarterly profit, nearly 80 million users, and services that span the globe and the blockchain, the company is no longer just scaling—it’s compounding. Each new user, each transaction, and each feature builds upon the last.
This is not the story of a bank growing.
This is the story of a bank accelerating.
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