Connect with us


How City Creek Mortgage Helps Its Clients Achieve the Lowest Possible Mortgage Rates




The housing market has been booming lately, which means a lot of prospective homeowners are looking for mortgage providers. When taking out a mortgage, one of the most crucial things to look at is the interest rate. Most mortgages last either 15 or 30 years, so even small differences in the interest rate can add up.

Mike “Mortgage Mike” Roberts, co-founder and president of City Creek Mortgage, understands the ins and outs of mortgages, including how getting the lowest rate possible is a top priority. He started City Creek Mortgage over 20 years ago, with the goal of creating better options for everyone hoping to buy a home using a loan.

Roberts explained his goals when he said, I want our clients to know they can trust us to always be looking out for them. Were going to help get the best interest rates because we know how much that can do to help your family build a stable financial position.”

Through Mike’s efforts to create a better mortgage experience for customers, he’s learned how to get the best rates possible for clients — here’s how he does it:

Cutting Out the Commission

If you’ve ever taken out a home loan before, chances are your loan officer was paid on commission. Chances are if any of your family and friends who’ve purchased a home with a mortgage also worked with a loan officer who was paid on commission.

The mortgage industry has run off of commission-based employees for decades.

This means that loan officerscompensation is tied to whether or not they can push you forward to close a loan, even if it’s not the best option for you. In some circumstances, commission-based system incentives loan officers to encourage people to take larger loans than needed or to take loans with bad interest rates. 

In order to ensure customers are getting good loans with the best rates, City Creek Mortgage pays loan officers on salary. This allows these loan officers to give optimal advice to clients because their incomes aren’t dependent on selling clients on loans with huge amounts of interest.

Said Roberts, “We want to help our customers build a solid financial future. So, no, our loan officers wouldn’t try to upsell a customer on a larger loan because we know it’s not in the customer’s best interest. We don’t want to make money by squeezing every penny out of each customer. We want to make money by earning trust and loyalty from each of our clients.” 

Prioritizing Clients Over Profits

Many people dont understand all the details about loans and interest rates. Interest rates change often. Because of this, its easy for lenders to take advantage of people who havent taken the time to shop around for different mortgages or researched how to get the lowest possible rate. 

It benefits the lenders to offer higher rates because it means youll end up paying more in interest, however, this practice ends up causing unnecessary financial strain on clients. City Creek Mortgage believes in prioritizing clientsneeds over earning more money. 

Roberts spoke about the way the company functions:

Were a client-for-life company. That means we want our clients to be happy with what we offer in the long-term. We want to earn their trust and treat them like family. We believe in walking away from money rather than walking away from good people. We apply this principle to both our employees and to our clients.”

With clients, rather than profit, in mind, City Creek Mortgage may occasionally earn a smaller profit, but they make up for it by retaining clients and building a strong reputation as a company that can be trusted.  

Understanding Clients’ Individual Needs

City Creek Mortgage is a close-knit, family-style company.

Roberts explained the nature of the company culture, stating, “We believe in taking care of each other and our clients. In fact, we believe in that principle so strongly, it’s one of our five core values. Because we want to take care of individuals, we look into what types of mortgages will best suit their needs.”

City Creek Mortgage speaks with clients about their unique situations in order to advise on the type of loan that is best for them. Not everyone knows that some aspects of home loans are flexible. Some clients will opt for a no-cost mortgage so they can save money on closing costs. Others will opt for a low-cost mortgage in order to get the lowest possible rate. 

There are benefits to both low-cost and no-cost mortgages and each person’s unique situation will determine which is the best fit for them. The emphasis on seeing clients as individuals at City Creek Mortgage helps the team to advise each client on the best option for them. 

Sometimes clients will come to City Creek Mortgage looking for a second opinion on the loan they’ve been offered from a different lender. Because the company cares more about helping people find the best possible loan for their situation, sometimes they tell potential clients that their lender is already giving them a great deal.

For City Creek Mortgage, giving the best advice possible is more important than making a sale, especially if that sale is not in the best interest of the client. By doing this, theyre able to build lifelong relationships with clients.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Robert DeFalco Realty Leads the Way with Strategic Expansion and Philanthropy




Robert DeFalco, the visionary founder and Owner/Operator of Robert DeFalco Realty, cemented his reputation as a huge force in the real estate industry. His firm, recognized as the #1 real estate company in Staten Island, embarked on a significant expansion this year, solidifying its status as a comprehensive hub for real estate services in New York and New Jersey.

Strategic Growth and New Partnerships

This growth involves not only a physical expansion, but also a strategic partnership with Think Mortgage, a prominent mortgage firm with a strong presence in Brooklyn and Staten Island. The collaboration aligns perfectly with DeFalco’s vision of providing seamless and integrated real estate transactions.

“We are creating a holistic experience,” stated DeFalco.

By partnering with Think Mortgage, Robert DeFalco Realty ensures clients can find their ideal home and secure the best possible mortgage rates, simplifying the process into a smooth journey from start to finish — all in one building.

Comprehensive Services Under One Roof

The firm moved to a new location in Brooklyn, occupying an entire corner block to house its operations. The expansion ensures that clients can access all necessary services under one roof, including real estate and mortgage services, in-house title services, legal expertise, and more. The move underscores DeFalco’s commitment to providing unparalleled convenience for clients.

“We are creating a synergy where all real estate needs are met promptly and professionally, right here,” added DeFalco.

A Legacy of Philanthropy

Beyond his professional achievements, DeFalco is renowned for his philanthropic efforts. He believes in the responsibility of businesses to give back to their communities. Under his leadership, Robert DeFalco Realty is a leading sponsor for the Making Strides Against Breast Cancer walk, raising substantial funds annually.

In 2019, the Emergency Children’s Help Organization honored DeFalco for his significant contributions, recognizing him with the Man of the Year Award. His dedication to philanthropy also earned him the Service and Dedication Award from the Juvenile Diabetes Research Foundation in 2022.

Community Engagement and Support

Robert DeFalco Realty’s commitment to philanthropy extends to various community events and local charities. The firm supports a wide range of organizations, including the American Cancer Society, City Harvest, Monmouth University, St. Peters High School, and many more. Their efforts make a substantial positive impact, with total donations surpassing $1,000,000.

Most recently, DeFalco attended and sponsored the ECHO Foundation, GRACE Foundation, and Tunnel to Towers events in various capacities.

Looking Forward

With its recent expansion and continued commitment to comprehensive real estate services, Robert DeFalco Realty reaffirms its position as the premier one-stop real estate shop in the northeastern region. The firm continues to uphold its foundational philosophy of treating people well, a mantra that has guided its operations since its inception in 1987 and continues to inspire its growth and innovation today.

About Robert DeFalco

Robert DeFalco Realty was founded in 1987 by Robert DeFalco, a real estate Broker/Owner who wanted to help families achieve their dream of homeownership. Through the philosophy ‘Treat People Well,’ Robert DeFalco has grown into a successful real estate agency led by a professional team of highly motivated real estate associates with experience in residential, commercial, and new real estate development. For more information, please visit 

Continue Reading